Almost half of Amazon advertisers spend more than $40k per month, study finds

Amazon | January 23, 2019

Fifty-seven percent of brands that sell on Amazon are advertising on the site, and 97% of brands see value in advertising on Amazon, with 69% saying they see a “great deal” of value and more than one-quarter see some value, according to a new report by Feedvisor, titled “Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce,” shared with Marketing Dive.  Nearly half of the brands, or 49%, selling on Amazon spend more than $40,000 per month on advertising on the site, and 38% spend more than $60,000 each month. Products in the arts and crafts, sewing, clothing and accessories and beauty categories are spending more than $40,000 per month on Amazon advertising. Brands in the pet supplies category spend more than $100,000 per month, and the toys and games category spends between $60,000 and $80,000.  Most brands, or 74%, are advertising on Amazon to attract new customers, while 59% want to drive brand awareness, 49% are using the platform to generate leads and 45% to drive sales.

Spotlight

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a handle on their day-to-day tasks,

Spotlight

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a handle on their day-to-day tasks,

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ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

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DISPLAY ADVERTISING

Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, FuboTV, TubiTV, SlingTV, and others. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. The CTV Bidder is part of Pontiac’s response to the cookie-less future and meeting the needs of advertisers. The CTV Bidder is focused on CTV Deals via a growing list of integrations, such as Magnite, Xandr, GlewedTV and more. The CTV Bidder is available on a Bidder-as-a-Service model or a percentage of media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. The CTV Bidder can be accessed via Pontiac’s transparent media buying platform at Pontiac.media. About Pontiac Intelligence Pontiac Intelligence is a privately held Demand Side Platform that gives advertisers the ability to buy ad space across the open web. Pontiac has custom integrations and partnerships with leading inventory providers to access billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. A wholly owned subsidiary of Programmatic Mechanics, the company’s mission is to bring full transparency into programmatic pricing and data. For more information, visit https://pontiac.media.

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ADVERTISER PLATFORMS

Nextdoor and Oracle Advertising Announce Strategic Collaboration

Nextdoor, Oracle Advertising | October 18, 2022

Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Oracle Moat, part of Oracle Advertising, is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. Oracle Moat delivers solutions that assist in measuring advertising effectiveness, including verification and attention, as well as reach and frequency. Irina Dzyubinsky, head of product for Oracle Moat said: “To maximize value, advertisers are increasingly demanding in-depth measurement tools and guardrails that extend into user-generated content, to deliver effective and trusted campaigns. Nextdoor connects brands with a uniquely engaged, local audience. By working together, we’re able to give advertisers greater control over where, and around what content, their campaigns run, and to help drive even more successful campaigns.” In addition to using Oracle Moat, Nextdoor strives to provide a trusted environment for all marketers and users on the platform. In February of 2022, the company released Nextdoor’s annual Transparency Report, which highlighted the company’s investment in neighborhood vitality, its community-oriented approach to moderation, and provided transparency around Nextdoor’s user-first approach to engaging with government requests for user information and moderation. For more information about advertising on the neighborhood network, visit https://business.nextdoor.com/en-us/enterprise. About Nextdoor Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 295,000 neighborhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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