Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, and 97% of brands see value in advertising on Amazon, with 69% saying they see a “great deal” of value and more than one-quarter see some value, according to a new report by Feedvisor, titled “Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce,” shared with Marketing Dive.  Nearly half of the brands, or 49%, selling on Amazon spend more than $40,000 per month on advertising on the site, and 38% spend more than $60,000 each month. Products in the arts and crafts, sewing, clothing and accessories and beauty categories are spending more than $40,000 per month on Amazon advertising. Brands in the pet supplies category spend more than $100,000 per month, and the toys and games category spends between $60,000 and $80,000.  Most brands, or 74%, are advertising on Amazon to attract new customers, while 59% want to drive brand awareness, 49% are using the platform to generate leads and 45% to drive sales.

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