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ADVERTISER CAMPAIGN MANAGEMENT
Meld | July 04, 2022
Following an extensive agency review, The Enrollment Management Association (EMA) has selected MELD Advertising to provide creative design and marketing communications strategy for their exclusive member publication, The Yield.
EMA's reach is extensive, and the organization's breadth of resources is unrivaled globally in terms of providing actionable insights that fuel professional development, enrollment, and organizational success.
"We are excited to be a part of the meaningful work that the EMA is doing in independent schools globally, It's critical work that supports enrollment leaders, schools, families—and most importantly, the students themselves. Our other clients offer products and services that help improve people's lives. Naturally, we are thrilled to be working with the EMA!"
-Derek Wood, MELD's Founder and Executive Creative Director.
The selection team was impressed with MELD's ideas on how to elevate The Yield, among other important initiative ideas. Their understanding of our audience and creative vision, and their ability to deliver results made for a winning combination, said Jennifer O'Brien, Director of Communications. We are looking forward to a productive and successful partnership.
The EMA is helping enrollment leaders grow and achieve professional success through a number of important initiatives. We are eager to use our deep experience and unique integrated approach to help develop and amplify EMA's important story and mission, said Monika Nagarsheth, Lead Strategist and Operations Director.
MELD's first project for the EMA has launched this month.
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MOBILE ADVERTISING
StackAdapt | July 21, 2022
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings.
Not only do clients gain guaranteed viewability with in-game, but benefits include brand-safe traffic with a high chance of brand recognition and impact since the inventory is delivered to a deeply engaged audience. These new ad units deliver the ability to diversify a digital media strategy. Blended in-game, specifically, is a non-intrusive format within in-game and blends seamlessly into the environment.
Brands and advertisers are now able to utilize StackAdapt to reach an audience taking part in a fast-growing form of entertainment and do so in a hyper-attentive manner across gaming devices with little disruption. The exclusive inventory for StackAdapt users can be run alongside other multi-channel efforts seamlessly all in one platform. This delivery leads to campaigns that encourage multiple touch points for a target audience.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “We understand the significant role gamers play in today’s consumer market, and it is important to us to give our clients a true multi-channel offering to reach key demographics in a targeted, non-intrusive but dynamic experience.”
At launch, StackAdapt has partnered with multiple global supply partners to leverage their in-game advertising inventory across StackAdapt’s demand-side platform (DSP). Eligible campaigns also gain access to StackAdapt’s Creative Studio.
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
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AD NETWORKS
Smartly.io | May 26, 2022
On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater than $50 million.
89% of the respondents felt that the creative scale, creative team acumen and creative-driven ad addressability were priorities for improved ad performance. However, only 10% felt that their creative and media teams were aligned to make this a reality.
The majority of the survey respondents struggled with agility while executing campaigns. For 64% of respondents, creative intelligence and data were important in anchoring campaign effectiveness. The majority of survey respondents use some form of a technology platform for overcoming creative management challenges. Those who do not use one are on the lookout for a solution that supports cross-team alignment, campaign automation and creative intelligence. They comprise 97% of the respondents. They hope to capitalize on the creative opportunity with the help of a platform.
“A greater focus on digital creative has the power to transform digital advertising, but as the industry moves away from reliance on cookies and other third-party data, marketers will need to find new ways to connect their big ideas with data-driven campaigns,” said Oli Marlow Thomas, Ad-Lib.io Founder.
“A greater focus on digital creative has the power to transform digital advertising, but as the industry moves away from reliance on cookies and other third-party data, marketers will need to find new ways to connect their big ideas with data-driven campaigns,” said Oli Marlow Thomas, Ad-Lib.io Founder. “This survey helps to identify the obstacles that major advertisers encounter as they scale their campaigns and identifies a role for automation and intelligence to overcome them.”
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