Amazon Acquires Assets of Israel-Affiliated Online Advertising Company Sizmek

Amazon | June 03, 2019

Amazon Acquires Assets of Israel-Affiliated Online Advertising Company Sizmek
 CTech – Amazon announced on Friday an agreement to acquire the ad server and dynamic creative optimization (DCO) technology of online advertising company Sizmek.com (formerly known as Digital Generation, or DG). The financial details of the deal were not disclosed. Following the closing of the deal, the acquired assets will continue operating independently from Amazon Advertising, at least initially, according to a statement. Though headquartered in Austin, Texas, some of Sizmek’s operations are based on Israel-based MediaMind, which it acquired in 2011, rebranding as Sizmek. The company’s research and development center in Israel employs several dozen people. Sizmek entered liquidation in March due to its over-leveraged balance sheet. In April, the company sold its data business for $36 million. Sizmek is the parent company of Israel-based ad management and distribution Peer39.

Spotlight

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build? Good news: Customer data platforms (CDPs) have emerged to make personalized marketing possible for companies large and small. The early days of mass marketing involved conveying a generic message to a wide variety of audiences. These mass-marketing techniques often fell on deaf ears, because consumers have individual needs not met with one-to-many communication approaches. For many marketers, the ability to personalize the message to each individual has long been the holy grail. Imagine automatically greeting each person visiting your website with a specific message and imagery based on whether they’re a long-time customer versus a prospect. Or, what about automatically not emailing promotions to those with open (and negative) customer-service tickets? And wouldn’t it be helpful to advertise online -- based on purchasing data -- only to those customers who haven’t bought the product?

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ADVERTISER PLATFORMS

Aerospike Future Proofs Criteo’s AI Digital Advertising Platform

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales. To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings. Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.” Diarmuid Gill, CTO of Criteo. “In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark. About Aerospike The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv. About Criteo Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

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Google makes shopping ads free to display in the main set of search results

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That’s what inspired Google’s decision to expand its free advertising options for retailers.Google says free ads in the Shopping tab have been a resounding success for merchants thus far.Free product listings in Google’s main search results will initially appear in knowledge panels that show buying options for particular items.

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PROGRAMMATIC ADVERTISING

Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT). “Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.” Connected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market. “With our CTV fraud pre-bid solution, we’re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.” About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. About Viant Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.

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Spotlight

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build? Good news: Customer data platforms (CDPs) have emerged to make personalized marketing possible for companies large and small. The early days of mass marketing involved conveying a generic message to a wide variety of audiences. These mass-marketing techniques often fell on deaf ears, because consumers have individual needs not met with one-to-many communication approaches. For many marketers, the ability to personalize the message to each individual has long been the holy grail. Imagine automatically greeting each person visiting your website with a specific message and imagery based on whether they’re a long-time customer versus a prospect. Or, what about automatically not emailing promotions to those with open (and negative) customer-service tickets? And wouldn’t it be helpful to advertise online -- based on purchasing data -- only to those customers who haven’t bought the product?