Amazon Advertising is having little impact on Google and Facebook

adnews | November 06, 2019

Google and Facebook are unexpectedly maintaining share of digital ad spend despite the rise of Amazon Advertising, according to the latest analysis by eMarketer. Earlier this year eMarketer estimated that the duopoly's share of the US digital ad market would see a small decline in 2019 and 2020. “But both Facebook and Google outperformed our expectations in H1 2019,” write analysts at eMarketer. “We now estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.” Rather than disrupting the duopoly, Amazon’s ad business looks to have joined it as a third giant, growing its share primarily from the long tail.

Spotlight

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Spotlight

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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AD TECH AND MARTECH

Upsolver Announces Support for AWS for Advertising and Marketing Initiative

Upsolver | December 01, 2022

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Upsolver SQLake is a platform for building data pipelines that ingest and combine real-time events with batch data sources for up-to-the-minute analytics. It provides ground-breaking time-to-value, since any SQL user can build a pipeline simply by writing a query. SQLake automates the pipeline engineering tasks that create severe development bottlenecks – chores such as orchestration, file system optimization and infrastructure scaling. AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area. With SQLake, advertisers and marketers achieve a leap in time to delivery and data freshness for use cases such as machine learning (ML) model training, campaign performance management and optimization, dynamic audience segmentation, real-time bidding, ROI reporting, data science and ad hoc analytics. Beyond making data engineers 10X more productive it enables self-service for data users who know SQL – such as data scientists, analysts, ad/marketing ops personnel, product managers and account managers. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Upsolver. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “The self-serve, intuitive operability offered by Upsolver has driven an immense amount of efficiency and speed to my team, and enables us to deliver new features quickly that improve ROI for our customers.” Together, Upsolver and AWS help serve the analytics needs of advertising and marketing firms such as AppsFlyer, SimilarWeb, Clinch, Peer39, Mantis, BigaBid and MediaSense. Support for AWS Redshift Serverless is Upsolver’s latest advancement in supporting AWS customers, who can use Upsolver with a broad range of services including Amazon Simple Storage Service (Amazon S3), Amazon Athena, Amazon Kinesis, Amazon Managed Streaming for Apache Kafka (Amazon MSK), Amazon Redshift, Amazon SageMaker and more. Sign up for a 30-day risk-free trial of SQLake today, after which usage is charged at 10 cents / GB of data ingested, with unlimited pipelines and no minimum commit. Upsolver is available for subscription on AWS Marketplace. About Upsolver Upsolver is a tight-knit group of data engineers and infrastructure developers obsessed with removing the friction from building data pipelines, in order to accelerate the real-time delivery of big data to the people who need it. Founded in 2015 by data engineers Ori Rafael and Yoni Eini, Upsolver has grown from an Israeli-based venture focused on adtech to a global business serving customers across many industries including software, manufacturing, oil and gas, health care, and financial services. Upsolver’s platform enables a variety of high-value analytics use cases such as user behavior, IoT monitoring, and log analytics. Upsolver is headquartered in San Francisco with R&D centered in Tel Aviv. Customers span regions and industries, such as Cox Automotive, IronSource, ProofPoint and Wix. Its top-tier investors include Scale Venture Partners, Vertex Ventures US, Wing Venture Capital, and JVP. For more information, please visit www.upsolver.com.

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PROGRAMMATIC ADVERTISING, AD TECH AND MARTECH

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net, IntentX | December 08, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams,” said Mom Chan, co-founder, and CEO of IntentX. “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams,” said Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “This will provide better audience engagement and be the solution to increase monetization with minimal investment.” “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform

Quotient | December 21, 2022

Quotient, a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute and measure off-site campaigns across multiple retailers through one central, transparent platform. For brands, Quotient’s Retail Ad Network creates an “easy button” for planning and executing scaled yet targeted off-site media to drive omnichannel traffic and sales, with the ability to combine with digital coupons to further incentivize action. “With more and more players continuing to enter the retail media landscape with their own networks, it’s becoming increasingly difficult for CPG and other brands to resource and navigate the fragmented space, determine where to allocate their budgets and measure campaigns holistically, The lack of consolidation and measurement standards in retail media has, we believe, created an opportunity for Quotient to become the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Ad Network, with the ability to combine retail media campaigns with digital coupons to drive further conversion." Henri Lellouche, VP of Retail and Partnerships at Quotient Campaigns executed through the new Retail Ad Network are delivered programmatically by Quotient’s dedicated demand side platform (DSP) across extensive brand-safe inventory on the open web and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party consumer purchase data and Quotient’s proprietary location intelligence data, the technology serves dynamic, co-branded creative targeted to specific customer segments to reach qualified shoppers with relevant content and drive conversion. Once a campaign is live, Quotient’s advanced measurement capabilities deliver transparent performance metrics of attributable sales by channel, creative and audience. By aggregating media planning and buying across retailer networks, Quotient’s Retail Ad Network gives retailers of all sizes and all classes of trade the opportunity to access a larger share of ad dollars, with the scale amassed by multiple retailers within the network attracting commensurate ad investment. This solution presents a means for retailers to monetize their inventory and first-party data to generate incremental revenue. “Aggregating retailers within our network is designed to allow brands to achieve significant scale more easily. Ultimately, we believe this will empower retailers of all sizes to capture their share of the pie,” Lellouche continues. About Quotient Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv.

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