AD TECH AND MARTECH
DoubleVerify | March 01, 2023
On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe.
DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across all platforms, including CTV. In addition, this solution empowers advertisers to measure their campaigns' effectiveness and make adjustments as needed.
Samsung Ads Europe advertisers can access the most comprehensive and scalable CTV verification solution through DV Video Complete. The solution is facilitated by the DV Video OmniTag, which enables Samsung Ads advertisers to use a single VAST tag across all environments for those who use inventory from Samsung Ads Europe. This approach streamlines the verification process and ensures a consistent user experience across all platforms.
Managing Director, EMEA at DoubleVerify, Nick Reid, said, "We're extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognise that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximise the value of their CTV inventory and improve their return on investment."
(Source – ExchangeWire)
DoubleVerify is a leading digital media measurement, data and analytics software platform. The company provides solutions for digital advertisers, publishers, and ad tech vendors to ensure their digital advertising campaigns are effective, brand-safe, and fraud-free.
The Firm was founded in 2008 and is headquartered in NYC, with offices in London, Tel Aviv, and other locations worldwide. Its solutions include ad verification, fraud detection, brand safety, and viewability measurement. DoubleVerify's clients include major brands, publishers, and advertising platforms across the automotive, financial services, retail, and technology industries. The company is recognized for its innovative solutions and has won numerous awards for its technology and customer service.
Business Wire | March 27, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.
“Netflix is one of the world's largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify. “Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximize advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video."
DV is one of the few measurement providers selected to extend coverage to Netflix. With DV’s quality measurement technology, advertisers benefit from:
Fraud Protection: DV identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.
Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.
DV sets itself apart in the CTV category, with cutting-edge solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring. DV allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices. This unlocks measurement parity and provides advertisers with a high level of confidence in CTV advertising.
For more information about DoubleVerify, visit http://www.doubleverify.com.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
Business Wire | April 12, 2023
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, has added a new shopping application partner to its roster, SideChef, bolstering its reach over recipe-driven apps and with Walmart.com.
Through the new partnership, AdAdapted continues to increase how CPGs advertise across third-party networks, shopping lists, recipes and more. The partnership also strengthens AdAdapted’s e-commerce capabilities and adds additional users to the company’s extensive lineup of first-party app and media network partners. Available this month, consumer goods brands partnering with AdAdapted can target ads to consumers using SideChef and other apps under SideChef Group Limited, headquartered in San Jose, California.
Market research shows the recipe apps market is expected to be valued at more than $1 billion in the next five years, driven by consumers looking to cook healthier meals at home. Additionally, a Morning Consult survey found that more than two-thirds of U.S. consumers say they cook with at least one recipe a day.
Sitting at the intersection of these trends, SideChef delivers original recipe content while also partnering with influencers and food bloggers, helping consumers save money on home cooked meals, automate meal planning and shop for groceries through partnering retailers such as Walmart.com.
“As consumers grow more engaged with online shopping and continue to cook at home, apps like SideChef and its ecosystem provide tremendous content that eases meal prep, shopping and cooking,” said Molly McFarland, co-founder and CRO, AdAdapted. “We are thrilled to be working with these solutions to offer our CPG partners an excellent way to get their brands in front of consumers, onto shopping lists and ultimately, into carts.”
Brands that work with AdAdapted can serve native digital ads to the SideChef platform and app, enabling consumers to seamlessly add branded products to their Walmart.com digital cart. The partnership greatly enhances AdAdapted’s direct connection with Walmart.com and its e-commerce capabilities overall.
“SideChef has meals for every season and moment throughout the day,” said Kevin Yu, founder and CEO, SideChef. “We strive to make cooking — and how users shop for ingredients and groceries — as easy and seamless as possible. By teaming with AdAdapted, we bring more convenience to our users while building a stronger relationship with the consumer goods community.”
SideChef was founded in 2013 and is available for free on the Apple App Store and Google Play.
To learn more about AdAdapted and how it helps CPG brands, agencies and retailers reach shoppers in-store and online, visit adadapted.com.
AdAdapted is an advertising technology solution that increases purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.
SideChef is an all-in-one home cooking platform that provides over 20,000 interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. SideChef partners with the world’s largest retailers, publishers, CPG brands, and kitchen appliance companies to offer users a seamless cooking journey, enabling personalized meal planning, over 12,000 one-click shoppable recipes to enable grocery delivery or curbside pickup, and smart kitchen connectivity.