Amazon Business Quietly Expands Ad-Targeting Tests

Amazon has quietly expanded the ability for some brands to target advertisements to other brands in its Amazon Business marketplace.

Trevor George, founder at the agency Blue Wheel Media, which manages more than 50 accounts, discovered the ability for one of its brands in the education and science space to buy and target ads in Amazon Business.

Robert W. Baird analyst Colin Sebastian estimates Amazon’s B2B volume will exceed $25 billion by 2021, surpassing the core B2C segment.

“We believe Amazon B2B over the very long-term has the potential to surpass the size of the core B2C segment, and remains an under-appreciated opportunity by many investors,” he wrote in a research note published in 2018.