StackAdapt | July 21, 2022
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings.
Not only do clients gain guaranteed viewability with in-game, but benefits include brand-safe traffic with a high chance of brand recognition and impact since the inventory is delivered to a deeply engaged audience. These new ad units deliver the ability to diversify a digital media strategy. Blended in-game, specifically, is a non-intrusive format within in-game and blends seamlessly into the environment.
Brands and advertisers are now able to utilize StackAdapt to reach an audience taking part in a fast-growing form of entertainment and do so in a hyper-attentive manner across gaming devices with little disruption. The exclusive inventory for StackAdapt users can be run alongside other multi-channel efforts seamlessly all in one platform. This delivery leads to campaigns that encourage multiple touch points for a target audience.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “We understand the significant role gamers play in today’s consumer market, and it is important to us to give our clients a true multi-channel offering to reach key demographics in a targeted, non-intrusive but dynamic experience.”
At launch, StackAdapt has partnered with multiple global supply partners to leverage their in-game advertising inventory across StackAdapt’s demand-side platform (DSP). Eligible campaigns also gain access to StackAdapt’s Creative Studio.
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
MGID | September 17, 2022
MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion.
Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successfully grew operations in Dubai and Israel. At MGID, she will be responsible for developing the company’s publisher-focused global strategy in Europe, North America, LatAm and APAC regions.
An accomplished sales and business development leader, Vives brings more than 15 years experience in revenue management, publisher acquisition and monetization strategies. Previously VP Sales at Marfeel, the global content intelligence platform, and Global Sales Director at Softonic, he will oversee MGID’s global publisher acquisition strategies.
Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience."
Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience. We want to ensure those creating great content on the open web and amassing valuable audiences don’t miss out on their fair share of ad spend.
“As we extend our support of publishers in developing audiences and generating revenue into new global territories, bringing both Sara and Sergio on board is a significant step towards helping us to achieve this.”
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.
SOCIAL MEDIA ADVERTISING
SAP, GumGum | September 07, 2022
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness.
Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.
Measurement was provided by research experts On Device Research (ODR) and Lumen Research Ltd. ODR measured the campaign’s impact on the SAP brand by comparing the results of two tests. The first test comprised a control sample of people who had not been exposed to the ad creative, and the second test was aimed at the target audience, with consumers shown the campaign’s ad creative. Lumen provided eye tracking technology to both measure the attention the contextual campaigns received, and help understand the broader implications of attention as a metric for the digital advertising industry.
Using VerityTM, GumGum served the desktop skin unit across its premium roster of publishers, on contextually relevant articles, targeting key business decision makers. VerityTM is able to scan everything from copy and imagery, to audio and video, for accurate and safe ad placement, without the need for cookies or any personally identifiable information (PII).
The research was a huge success in proving that GumGum’s high impact ad units – and Verity’sTM cookieless contextual intelligence technology – positively impact both brand awareness and brand consideration. 61% of the audience exposed to the campaign took some form of action. One in three felt the ad campaign was informative, while a positive shift was also seen among the target audience (+5ppts).
Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited."
Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited. The chance to work with one of the world’s leading software companies is an obvious one, but the opportunity to test VerityTM in the German market for the first time was hugely rewarding. The future of digital advertising in this cookieless, privacy-first era is all about contextual, and tapping into the consumer’s mindset at the right moment to engage and influence their imagination and behaviour. We’re delighted to have helped SAP to do that.”
Moritz Fisecker, integrated media manager EMEA at SAP & Timo Steyer, deputy director digital strategy at OMD Hamburg, say: “We were looking to increase brand and product awareness – and ideally consideration – when we partnered with GumGum to help boost our advertising campaign performance. Our friends at Lumen and ODR concluded that those that saw the ads had a spiked interest in learning more, ultimately increasing brand consideration, and we’re delighted to declare our media campaign and the research results with GumGum and OMD Hamburg a success. The campaign clearly demonstrated the potential of a cookieless approach for driving improved outcomes for digital advertising.”
GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, please reach out to firstname.lastname@example.org