Veritone | March 03, 2023
On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute.
By incorporating Veritone Attribute, Audacy aims to enhance its capability to demonstrate the effectiveness of its broadcast ad campaigns. It plans to achieve this by providing advertisers with valuable directional insights regarding the performance of their campaigns across a wide range of Audacy radio brands. With this enhanced data, advertisers can make more informed decisions about their campaigns and compare their performance on Audacy stations to other advertising mediums. In addition, research has shown that attribution reporting helps increase advertiser spending and reduces the frequency of canceled ad campaigns, making it a valuable tool for evaluating campaign performance.
Veritone Attribute is a tool that enables advertisers to analyze the relationship between their broadcast ad exposure and website traffic. By providing insights on creative, daypart, day of the week, and station, the tool helps advertisers optimize their campaigns to achieve better results. In conjunction with other Veritone aiWARE applications, Veritone Attribute also allows Audacy to measure post-exposure actions taken by listeners, including those resulting from sponsorships, billboards, live mentions, promotional commercials, and other in-content integrations.
Veritone is a prominent provider of enterprise artificial intelligence (AI) solutions that serve organizations operating in regulated and commercial sectors. Its software, services, and industry applications streamline data management, empowering some of the most renowned brands globally to function more efficiently, expedite decision-making and boost profitability. Its aiWARE™ is a market-leading enterprise AI platform that seamlessly integrates machine learning models to convert audio, video, and other data sources into practical intelligence. In addition to its extensive partner ecosystem, Veritone's professional and managed services help to develop and construct AI solutions that resolve current and future problems.
Loop Media | March 09, 2023
Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12.
Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty."
(Source – Businesswire)
Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry.
About Loop Media, Inc.
Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.
Veritonic, Audacy | February 14, 2023
On February 13, 2023, Veritonic, the industry's most comprehensive audio research and analytics platform, announced a partnership with Audacy, and the results of a ground-breaking audio study concluding that in audio advertisements, four key elements—sonic branding, music, voice, and message, that maximize intent to purchase, recall, and brand favorability.
Sonic branding is a highly successful marketing method to increase brand identification and sales. It is an essential part of a brand's arsenal and a constant factor in advertising success. It is fundamental to how we perceive and recognize brands. A regularly used logo may strengthen a business's visual and vocal identity and increase brand recall. Sound branding accomplishes the following:
Increases Radio and Podcast purchase intent by 6% and 2%, respectively.
Radio ad recall increased by 17%, and podcast advertisements by 14%.
Sonic branding makes radio advertisements +7% more trustworthy, +6% more pleasant, +5% more powerful, and +4% more relevant.
The idea is to pick music that matches a business's fundamental values and brand identity, whether you're curating unique compositions or choosing essential tunes. Music may support a brand's values, attract attention inside advertisements, and connect with target consumers. Adding music to advertisements increases buying intent by 5%. Additionally, music helps commercials remain top-of-mind, drives buy intent, and ads with music were more remembered, achieving 4% greater recall.
Veritonic is a marketing intelligence platform specializing in the use of music in advertising campaigns. The platform uses machine learning to measure the effectiveness of music, voiceovers, jingles, and mnemonics. The business was established in 2015 in Killingworth, Connecticut. Global brands use Veritonic's complete audio research and analytics platform, agencies, publishers, and platforms to study, test, and assess the ROI of their audio assets and campaigns in-market, pre-market, and post-campaign. The ensuing knowledge helps customers to gain confidence in their audio investment, manage risk via optimization, and boost their return by engaging consumers in exciting audio experiences.
Audacy, Inc. is a Philadelphia, Pennsylvania-based American broadcasting company. It was founded in 1968 as Entercom Communications Corporation and is the second-largest radio corporation in the United States, with 235 radio stations in 48 media markets. In November 2017, the firm and CBS Radio combined. The deal was structured as an exchange offer, allowing CBS Corporation shareholders at the time of the merger to swap their shares for Entercom shares, representing a 72 percent ownership in the merged business.