Amazon closing in on Google, Facebook digital ad market duopoly, US ad agency says

Amazon | June 17, 2019

Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.  That’s when advertising on television is customised, much like online ads, using consumers’ viewing habits, purchases and location data. Advanced advertising on TV was one of the insights that the Philadelphia ad agency Harmelin Media shared with clients at an event last week. “Consumer data is now being matched with viewership data to follow your audience wherever they live,” Harmelin Media’s Dan Cox, vice-president and head of planning, told the crowd of about 100 guests at the Barnes Foundation’s auditorium.

Spotlight

The social media phenomenon has opened up new paths of engagement and revolutionised the exchange of information. With more people engaging with social media, it is worth investigating its relevance to the recruitment process. The purpose of this whitepaper is to assess how employers can make best use of social media as part of the recruitment process. It examines which platforms are best suited to hosting job search information, which can help achieve recruitment goals and how they are used by employers and candidates.

Spotlight

The social media phenomenon has opened up new paths of engagement and revolutionised the exchange of information. With more people engaging with social media, it is worth investigating its relevance to the recruitment process. The purpose of this whitepaper is to assess how employers can make best use of social media as part of the recruitment process. It examines which platforms are best suited to hosting job search information, which can help achieve recruitment goals and how they are used by employers and candidates.

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ADVERTISER PLATFORMS

True Influence® Partners with The Trade Desk to Make Digital Advertising More Effective

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working with The Trade Desk made sense because their targeting and optimization capabilities enable us to give our customers the best opportunities to precisely target their potential buyers with programmatic ads across high quality inventory." RK Maniyani, Chief Technology Officer of True Influence. Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies, all within the framework of the integrated True Influence Marketing Cloud™ platform. The Trade Desk platform includes access to a Demand-Side Platform (DSP) and Data Management Platform (DMP) that enables True Influence to better utilize intent data and Account-Based Marketing (ABM) data to run programmatic campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase orders and helps improve turnaround times for DisplayBase campaign set up and reporting availability. DisplayBase is an integrated campaign management solution for optimizing display programs in real-time. It provides access to premium advertising inventory with a global reach, and advanced audience management and targeting features to ensure that the marketing spend has the maximum impact throughout the purchase journey. True Influence also has a team of experienced professionals to help design every plan and optimize campaigns for peak performance. About True Influence True Influence, powered by MeritB2B, is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Our proprietary approach to identity resolution and intent signal analysis is unique in that we collect and catalog decision-makers' content consumption behaviors across the internet. The joined forces of MeritB2B and True Influence deliver full-funnel B2B data, identity graph capabilities, ABM, and demand generation solutions. We expertly leverage privacy-compliant data, technology, and content to drive high-impact marketing campaigns to help win new business for our global customers that include well-established blue-chip brands like IBM, Microsoft, and Cisco. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

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ADVERTISER CAMPAIGN MANAGEMENT

Huobi Global Provides Free Trading and Advertising Services to P2P Merchants

Huobi Global | May 04, 2021

Huobi Global declared today a strong change in charge structure for P2P exchanging and advertising, offering customers a consistent crypto resource exchanging experience with fiat monetary standards at zero expense. At Huobi P2P market, a P2P dealer can present a commercial on the purchase or sell crypto resources. Before the change, an effective Maker request would cost somewhere in the range of 0.2% and 0.7% in exchange charge for various resources once the request is effectively filled. With the new charge structure, Huobi Global offers both Maker and Taker free exchange and exchanging at Huobi P2P market. "The center of our P2P administration is to give a quick advertising and exchange measure for clients. The exception of exchange and notice posting expense will pull in a lot more extensive clients to post requests and exchange on Huobi P2P market," said Ciara Sun, Vice President of Global Markets at Huobi Group. The new charge design will cover more than 60 installment techniques including 28 fiats. The fiat alternatives incorporate EUR, USD, GBP, AED, ARS, HKD, AUD, BRL, CAD, CHF, RUB, PHP, TRY, and SGD, and so on The crypto choices incorporate BTC/USDT/ETH/EOS/XRP/LTC/HT/HUSD/BCH/ETC/BSV/DASH/HPT and so forth Clients need to finish the necessary check steps, stake a present moment 2,000 HT security assets, and put in over10 requests with more than 80% fulfillment rate to turn into a qualified P2P trader. "Even though there is no outsider engaged with the Huobi ecosystem, we keep on discovering approaches to additionally enable our clients with less time and exchanging cost and more proficiency," Ciara added, "We're continually advancing to give our clients a protected and helpful exchanging experience from on-loading up to evaluate. The choice to furnish free P2P administrations adjusted perfectly with our more extensive brand objectives and this will, thus, carry more volume to and improve the liquidity of our P2P market." About Huobi Global Huobi Group is the world's driving blockchain and cryptographic money foundation supplier with a monetary item suite that incorporates the biggest advanced resource trade by liquidity and genuine exchanging volume. Trusted by clients more than 170 nations, the Huobi stage is devoted to improving the opportunity of cash for clients, and highlights an unparalleled arrangement of crypto items and contributions, including exchanging and account, cryptographic money account foundation arrangements, instruction, data and examination, social government assistance, speculation and brooding, and some more.

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AD TECH AND MARTECH

Cavai Raises Over £6.5m To Drive Significant International Expansion

Cavai | August 23, 2021

Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience and will join the board, commenting: “Conversational, digital advertising is the new, future-facing way for global advertisers to reach and very effectively engage with audiences. Ahead of huge changes in the industry, Cavai has been recognised as the leader in this space, with the most intuitive self-serve technology already adopted by major holding groups. We at Idekapital were very impressed with the speed and effectiveness with which Steffen and the Cavai team have built an international business and are delighted to be leading this round together with Investinor and other reputable international investors”. Rich Ashton, managing partner, FirstPartyCapital comments: “Historically, creativity has been hard to automate and scale, which is perhaps why the ad industry has placed so much emphasis on hyper-targeting consumers through data, at the expense of the user experience. However, Cavai’s solution is a complete game-changer, enabling marketers to easily create highly-engaging online experiences that people actually want to interact with. The metrics speak for themselves: clients are seeing 10-20x ROAS, resulting in a 3x YoY revenue increase for the company. This opportunity was an absolute no-brainer for us. Steffen and the team have built the foundations of an iconic company, and we are extremely excited to help them achieve their goal of becoming one of the most successful ad tech companies of the decade”. Cavai was founded in Oslo in 2018 and now has over 60 employees globally, with offices in Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, London, Singapore, Barcelona, Toronto, and New York. As the company continues its global expansion, it is developing next-generation, user-centric marketing solutions which enable one-to-one dialogue with consumers across a variety of formats, including video. Cavai will also be launching conversational e-commerce solutions which will integrate with local payment solutions providers and enable in-ad purchases. As marketers move away from interruptive formats and seek privacy-by-design solutions to personalise communications and generate insights, conversational formats have helped Cavai’s clients to stand out from the competition, drive ROI whilst enabling true interactivity, and bringing humanity to brand communications. Steffen Svartberg, founder and CEO of Cavai, comments: “We are delighted to have found industry-focused investors that understand the huge changes that are happening within the marketplace, whilst having also found investment funds that can take us through multiple series of funding as we scale, compete on a truly global level and build up towards an IPO”. “We have built a platform that is sustainable, with user experience baked into the core. Non-interruptive formats deliver insights whilst also guiding consumers, with brands such as Amazon, Nivea, and BMW leveraging our platform to great effect. Our client list includes 6 of the biggest media agencies in the world. With an exceptionally strong appetite for conversational advertising, Cavai has seen 3X revenue growth from H1 2020 to H1 2021”.

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