Amazon goes deeper into advertising with new metric

Amazon | January 29, 2019

Amazon goes deeper into advertising with new metric
Amazon continues to beef up its advertising business with a 'new-to-brand' metric that tracks the number of new customers a brand gains on the platform. It's the latest of a series of moves by the e-commerce giant to grow as an ad business, including a new social media strategy and free product sampling. The new metric tells brands whether an ad-attributed purchase was made by a returning customer or a new customer buying the brand's product on the site for the first time in a year. Amazon says the new service will let advertisers know how their campaigns are performing, including total new-to-brand purchases and sales. It will also give new-to-brand purchase rate and cost of each new customer. “Advertisers now have the tools they need to estimate the cost of acquiring new customers on Amazon and identify the most efficient channels and tactics to achieve their campaign goals,” an Amazon spokesperson said.

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Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studienergebnisse und sehen Sie, wie Ihre IT-Kollegen in anderen Unternehmen folgende He

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