Amazon knows what you buy, and it’s building a big ad business from it

Amazon | January 21, 2019

When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon.  When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon. And when a major credit card company wanted new customers, it targeted people who used cards from other banks on the retail site.

Spotlight

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal online. But don't just take my word for it, research conducted by Buzzsumo and OkDork late last year showed that list posts and infographics receive significantly more average shares than other content types. They're engaging, they're shareable - and they're easier to create than you might think.

Spotlight

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal online. But don't just take my word for it, research conducted by Buzzsumo and OkDork late last year showed that list posts and infographics receive significantly more average shares than other content types. They're engaging, they're shareable - and they're easier to create than you might think.

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AniView Bolsters Its Customers’ CTV Ad-serving Capabilities With SSAI

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming content, and CTV is leaving cable TV way behind in popularity, according (https://www.mediapost.com/publications/article/363911/study-almost-40-of-adults-watch-video-daily-on-c) to Leichtman Research Group. It’s partly why advertising-supported video on demand (AVOD) has made such an impact (https://clearbridgemobile.com/what-is-avod-a-guide-to-advertising-video-on-demand/) in the digital arena, driving demand for a broadcast-quality ad experience. Advertisers need to adjust accordingly, particularly through more seamless ad transitions and more customized ads delivered at scale. By bringing SSAI to its ad-monetization platform, AniView allows advertisers to have ads inserted, or stitched, into a video from the server side, providing a scalable and more robust delivery. Ad stitching also reduces the effectiveness of ad-blocking software, which means more ads can reach the end user. With data tracking through SSAI, AniView’s customers and advertisers are able to receive a direct feedback loop, enabling them to deliver more personalized and relevant targeted ads in real time. The feature effectively grants viewers a broadcast-like experience, with high-quality ad creatives optimized for long-form and streaming content. The solution’s ad preparation ensures SSAI creatives are served at a quality optimized for the platform the viewer is using as well as their bandwidth. SSAI-supported content can be accessed by any device with no integration required on the client side, bringing advertisers maximum versatility. Customers are able to utilize both SSAI and the ad-server platform itself for a fully end-to-end ad-monetization flow. We’re really excited to incorporate SSAI into our ad-monetization platform as it effectively addresses the changing nature of today’s viewing habits and expectations. It will help advertisers serve more relevant creatives to viewers, inserting ads over a linear slate, and reduce ad-blocking impediments. But most importantly, it provides a robust and scalable remedy for an ecosystem getting ever nearer to a broadcast-quality experience.” Alon Carmel, CEO of AniView. About AniView AniView is a global video technology company whose platform is playing an increasingly central role in advancing the efficient and effective management of video content and advertising across the open web. The company’s solutions are highly flexible, transparent, scalable, and operate across desktop, mobile, inApp, connected TV and over-the-top formats. The company’s patented video player technology, high-performance ad server, video marketplace and custom ad units provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups.

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MOBILE ADVERTISING

Mintegral announces SDK Products Completes a User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

Mintegral | January 11, 2021

Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure. The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensive service experience in information protection and organization security to furnish clients with far reaching arrangements and methodologies to help improve risk management. This audit followed the rules of the National Institute of Standards and Technology's cyber safety whitepaper "Mitigating the Risk of Software Vulnerabilities by Adopting a Secure Software Development Framework (SSDF)" and zeroed in on the four key regions including Prepare the Organization (PO), Protect the Software (PS), Produce Well-Secured Software (PW) and Respond to Vulnerabilities (RV). This firm directed a thorough information protection security evaluation on the Mintegral stage through an assortment of techniques for source code survey and testing, interviews with applicable innovation and improvement pioneers, inner control strategies/reports/arrangements and other data audits. The audits incorporated Mintegral's current administration model, data innovation engineering, physical and intelligent security status, revealing system, measure improvement, target-state design, and the protection consistence and security programming advancement structure recorded by related data sets.

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ADVERTISER PLATFORMS

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home (DOOH) Programmatic Audience Targeting

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH programmatic targeting through Vistar. The rapid growth in programmatic DOOH means that advertisers are urgently seeking more granular audience insights that can drive even greater campaign impact. By leveraging Comscore audiences, Vistar will help expedite the growth and cross-over of DOOH into omnichannel programmatic buying. Vistar can now offer their buyers targeting based on Comscore audiences used across media channels, such as "Sports" and "Reality" TV genres or "Cord Cutters." "We are excited to partner with Comscore to provide their industry-leading audience segments to buyers for DOOH campaigns, allowing marketers to extend their preferred data strategies into the physical world," said Laura Kasakoff, Data Partnerships Director at Vistar Media. "With our new partnership, buyers have access to more granular consumer behaviors that have traditionally not been available for DOOH targeting." "We are excited to partner with Vistar Media to bring Comscore's best-in-class audiences to DOOH targeting," said Jess Trainor, Vice President Ad Platforms, Comscore. "At a time when digital out-of-home continues to grow in importance to advertisers, Vistar's leadership in DOOH programmatic paves the way for continued growth and innovation within the DOOH space." Vistar is the first DOOH programmatic platform to launch Comscore audiences, which are available on all programmatic platforms and have traditionally been leveraged for desktop, mobile, Connected TV and podcast advertising. The goal is to make all Comscore audiences DOOH-accessible to ensure advertisers have the ability to use the same audience targeting across all channels. Beyond supporting targeting for DOOH, Comscore has been focusing on delivering the next generation of DOOH measurement. As part of this, Comscore is developing solutions to precisely measure traditional outdoor platforms such as roadside billboards, street furniture, and place-based advertising platforms that are designed to reach consumers in retail spaces, business and medical offices, colleges, entertainment venues, transportation hubs, cinema and more. Comscore Audience Activation™ offers programmatic audience segments powered by Comscore's massive data assets for digital, mobile, CTV, podcasts and DOOH campaigns. Comscore Audience Activation helps advertisers improve campaign performance using demographics, cross-platform TV viewership, streaming behaviors, and personas to get key messages in front of the right consumers. About Comscore Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit comscore.com. About Vistar Media Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world's most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY.

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