Amazon knows what you buy, and it’s building a big ad business from it

Amazon | January 21, 2019

When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon.  When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon. And when a major credit card company wanted new customers, it targeted people who used cards from other banks on the retail site.

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Example Carousel Ad – Loyola.

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Example Carousel Ad – Loyola.

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ADVERTISER PLATFORMS

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

MGID | November 15, 2022

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, including high-quality native placement, intelligent contextual targeting and brand safety, this new format will further facilitate publishers, advertisers and consumers to engage with creative in a more meaningful and positive way. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year. By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors." Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. Offering engagement rates up to six times higher than static display ads, they’re more effective at grabbing the attention of audiences and ultimately increasing the impact of advertising." About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

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AD TECH AND MARTECH

MonetizeMore Wins Google Innovation Award for 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field. We are thrilled to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our industry-standard IVT detection and blocking solution that helps publishers prevent and fix ad setup policy violations (ASPV). ASPV is the total number of policy violations found on your website. This is not an easy market to break into, but with our vision of the future of the adtech industry and our dedication to providing real solutions that are easy to implement and deliver promised results, we made it happen. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year. MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop is the industry’s leading Invalid Traffic Detection & Blocking solution that leverages advanced AI with fingerprinting algorithms to identify and block invalid traffic, preventing both your site’s revenue loss and your users’ frustration with slow load times and frequent ad interruptions. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers. As a result, your ad inventory steers clear from revenue clawbacks, policy violations, and potential AdSense bans. Thanks to Google for really showing how important it is to keep on track for policy violations. This is specifically under the realm of invalid traffic. What a lot of publishers and Google Certified Publisher Partners don’t understand is that invalid traffic isn’t just traffic quality, it’s an ad setup policy violation. This comes under ad stacking, hidden ad units, aggressive refreshes, and click spam. These come all under the portion of invalid traffic and we have created tools under Traffic Cop that creates notifications and provides granular reports so that publishers can actually detect these ad setup policy violations and go through them step by step to fix them so that their policy violations can be prevented, fixed and ultimately their businesses are safer from revenue clawbacks. We’ve been able to decrease publishers’ revenue clawbacks by over 10X. We’re now able to offer Traffic Cop not only to publishers but also GCPPs via API and our reporting setup. To ultimately help the ecosystem and get rid of invalid traffic and ad setup policy violations!- Kean Graham, CEO of MonetizeMore. It is crucial to us since Google is such an influential player in the adtech industry, which makes them a good litmus test for how we’re doing overall. It’s gratifying to know that our hard work is being recognized and we hope it will continue in the years to come. This year, we have helped over 373 publishers with their ad setup policy violations and saved them hundreds of thousands of dollars in revenue clawbacks through Traffic Cop to optimize their overall ad setup and eliminate IVT. We are honored to use this annual award to motivate us to continue providing cutting-edge technology solutions that help publishers save time and money.

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ADVERTISER CAMPAIGN MANAGEMENT

Roku Names Three Executives to New Roles as Presidents of Media, Devices, and Consumer Experience

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leading streaming platform. In addition, Mustafa Ozgen and Gidon Katz are being elevated from their current senior vice president roles at Roku. Ozgen will now serve as President, Devices, and Katz will now serve as President, Consumer Experience. Collier, Ozgen, and Katz will report to Anthony Wood, Roku Founder and CEO. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “Charlie, Mustafa, and Gidon bring extensive industry knowledge and leadership experience to Roku. I look forward to working with them and their teams as we continue to innovate and build our position as the #1 TV streaming platform in the U.S., Canada, and Mexico* and our overall global footprint.” In his new role, Collier will oversee the growth and evolution of Roku Media globally, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, including The Roku Channel. Collier brings over 25 years of experience in media business leadership and transformation. He currently serves as the CEO of FOX Entertainment Group, where he is responsible for driving the overall vision and business at FOX Entertainment. He oversees the FOX network, FOX Alternative Entertainment, and FOX Entertainment Studios. He helped position the company as a leading content creator with a leadership position in ad-supported direct-to-consumer streaming. He contributed to growing Tubi, raising its profile and increasing the AVOD services original content offering. He also has helped lead several other business transformation initiatives, including TMZ, the founding of Studio Ramsay Global, the launch of Blockchain Creative Labs, and the acquisitions of Bento Box Entertainment, the animation company behind “Bob’s Burgers,” and indie studio MarVista Entertainment. Previously, he held senior roles at AMC Network, Court TV, Oxygen, and A&E Networks. During his tenure at FOX and AMC, both networks experienced increases in key business metrics, including ad revenue and ratings, Emmy Award-winning programming, and expansion of their digital platforms. Alison Levin, Vice President, Ad Revenue and Marketing Solutions; Louqman Parampath, Vice President, Ad Product; Mirjam Laux, Vice President, International Advertising and Content; and Rob Holmes, Vice President, Programming will report to Collier. Collier will also collaborate on commercial strategy with Tedd Cittadine, Vice President, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior Vice President, Corporate Development & Strategic Partnerships, to whom Cittadine will continue to report. “There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” said Wood. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships, and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.” “Roku is a pioneer in streaming television and has achieved scale and significant relationships with our partners that will continue to be unique and valuable at this pivotal time in the industry,” said Collier. “As a partner of Roku, I’ve seen firsthand the power and potential the platform provides advertisers, partners, content creators, and consumers. I’m eager to work with Roku’s talented team to continue to innovate, grow, and bring the company and its partners to the next level.” Prior to joining FOX, Collier was President and General Manager of AMC, SundanceTV, and AMC Studios, overseeing the creative and business operations of all three divisions. While he was at AMC, the network and business transformed, growing all key metrics and scoring creatively with hits including the Emmy Award-winning "Mad Men," "Breaking Bad," and "The Walking Dead." Collier also held business and sales roles at Oxygen Media, A+E Networks, and TeleRep. Since 2019, Collier has been named to The Hollywood Reporter 100, the publication’s list of the most powerful people in entertainment. He is regularly featured in Variety’s edition of Variety500, an index of the 500 most influential business leaders shaping the global media industry. Gidon Katz, President, Consumer Experience, who joined Roku in 2022 as senior vice president of Consumer, leads Roku’s Consumer Experience team, overseeing product, customer journeys, editorial, customer marketing, payments, and merchandising. Prior to joining Roku, he was President of Direct to Consumer for NBCU, launching Peacock in the U.S. Before moving to the U.S., Gidon led Sky’s streaming service Now for six years, having previously launched Virgin Media’s VOD service. Mustafa Ozgen, President, Devices, joined Roku in February 2019 as senior vice president and general manager of account acquisition, overseeing key programs like Roku TV, Roku Players, Roku Ready Soundbars, and more. Ozgen joined Roku from SmartKem, a producer of semiconductors used in flexible displays, where he served as CEO. Previously, he served as CEO of QD Vision, a nanotechnology materials company, which was acquired by Samsung. Earlier in his career, Ozgen held senior management and engineering roles at Sigma Designs, CSR, Zoran, Oak Technology, TeraLogic, and WindRiver Systems. He also served for seven years as an officer in the Turkish Navy. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

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