Amazon reportedly plans to buy advertising tech company Sizmek

Amazon | May 17, 2019

Amazon reportedly plans to buy advertising tech company Sizmek
Amazon.com Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the ecommerce giant another weapon against Google’s dominant online ad business. The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment. Sizmek has been selling off businesses as part of bankruptcy proceedings it initiated in March. At the time, Sizmek estimated its assets were worth $100 million to $500 million, and it has already sold some pieces to Zeta Global Holdings Corp. for around $36 million.

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Facebook Enhances Its Performance With A Browser Extension Called AdLibrary Helper

Facebook | May 28, 2020

As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook's official ad library. As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard. Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of all the ads that are currently running from Facebook. The collection als o includes the ads running across Facebook’s related publishing networks such as Instagram, Messenger, and Audience network. The library can be accessed even if you’re not a Facebook or Instagram user. Why AdLibrary Helper: If you’re an advertiser, business owner, or a social media strategist, you must have visited the AdLibrary Helper for its undeniable role in digital marketing. The tool is an excellent resource on one side; on the other side, it’s not that intuitive and easily accessible by the users. But worry not! The AdLibrary Helper is there to help in this case. AdLibrary Helper is a chrome extension that collects data directly from Facebook library and presents it more straightforwardly. All one needs to do is to install this extension, open any webpage, and click on the helper icon from the extensions. User-Friendly Interface: The first thing that you will observe is the user-friendly interface of this plugin with enhanced functionality. After entering any keyword in the search box, you will find a list of results with different matrices for each outcome, such as page name, category, top three countries, no of likes, no of ads, and an option to save them for future tracking. The list is for the advertiser’s pages sorted according to the number of ads a particular page is running. There is an option to sort according to the number of likes as well. Read more: Facebook highlights Digital Air Strike’s click to marketplace advertising helping increase consumer sales DURING COVID-19 Multiple Search Options: Things don’t stop here. Instead of pages, you can only search for ads as well. The list of ads contains the ad creatives, their current status, related publishing networks, No of similar running ads, Impressions, cost, and an option to add them to the tracking list, which can be accessed later. You can also filter the results based on their publishing platform (Facebook, Instagram, audience network, or messenger), date, and sorting. Easy Comparison Of Data: As the results are displayed in the form of lists based on entered keywords; thus, it makes the comparison very easy. You can compare the performance of the ads from your competitors. Also, after clicking on a result, you can compare the performance of different ad creatives from the same advertiser. Thus, you can easily assess which type of creatives and ad copy worked best for them to use those in your own strategy creatively. Tracking: Ads tracking is one of the very best options that this extension offers. One can add the competitor’s ads or pages in the tracking list by clicking on the heart icon next to each search result. All these saved ads can be accessed later for tracking any changes. Above all, the marvelous extension is free to use. Why not give it a try!

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DISPLAY ADVERTISING

GroundTruth's New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season

GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar product options for items that may not be available at specific store locations or by redirecting shoppers to alternative stores with higher levels of product availability. 35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists1. "The impact of a true marketing strategy for out-of-stock items is much more meaningful than capturing a short-term sale," said Dan Silver, Senior Vice President of Marketing, GroundTruth. "The real danger lies in brand switching. Having a highly localized solution in place can prevent the more significant loss of a loyal customer and their lifetime value." 2021 Marketing Investments Could Be at Risk This Holiday Season In the first half of 2021, total U.S. media ad spending grew by 32% year-over-year to reach $130 billion2. In fact, GroundTruth data reveals that for the first time in July 2021, the number of 'repeat visitors' outpaced 'new visitors' to retailers since July 20203. With the emergence of supply chain shortages, those marketing investments to get consumers back into stores and increase brand loyalty are at risk as consumers look to spend more this holiday season. With consumers traveling an average of 10-more miles to retailers than they did in 20193, GroundTruth's In-Stock Local Ads allow brands to dynamically serve ads based on product availability at nearby stores to reach shoppers who are willing to drive the extra mile for products. About In-stock Local Ads GroundTruth's hyper-local, store-level targeting capabilities inform consumers about digital offers and store information that are most relevant to them, including product availability and in-stock inventory. GroundTruth's in-stock product marketing technology was introduced in 2020 to help CPG brands address limited supplies for essential products, such as toilet paper and cleaning supplies generated by the onset of COVID-19. By layering GroundTruth's Neighborhoods technology, powered by MRC accredited visitation data, with its in-stock tracking solution, GroundTruth's new In-stock Local Ads flips conventional thinking from "out-of-stock" notifications to "in-stock" notifications. These trusted location-based ads give brands a way to ensure their advertising spend creates a positive shopping experience for their customers. GroundTruth is a 2021 OmniShopper Award recipient in the Best Digital Mobile Activation category from the Path to Purchase Institute for implementing CPG in-stock ads for a major fresh meat brand. The campaign focused on driving visits to Walmart locations with inventory availability. The initiative drove shoppers to locations with stocked shelves and led to a 24% increase in sales of their product, showcasing the impact that dynamic In-stock Local Ads have in maximizing marketing spend to drive more sales. About GroundTruth GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust their performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth's suite of geo-contextual display and video advertising products and services are available at scale through their self-serve omni-channel advertising platform, managed services, and industry reseller partnerships. GroundTruth's marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Their proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.

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ADVERTISER PLATFORMS

Adsonica Registers With IAB Europe Transparency and Consent Framework

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies. The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes. "We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem." said William Agush, CEO and Founder of Adsonica. Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising. About Adsonica Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more. About IAB Europe Transparency and Consent Framework IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market. Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.

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Spotlight

In this 2-minute illustrated video, we outline why B2B marketers struggle to tie their day-to-day operations to organizational objectives and how our unique approach creates a winning formula and makes the Catalysts we work with successful!