Amazon reportedly plans to buy advertising tech company Sizmek

Amazon | May 17, 2019

Amazon.com Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the ecommerce giant another weapon against Google’s dominant online ad business. The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment. Sizmek has been selling off businesses as part of bankruptcy proceedings it initiated in March. At the time, Sizmek estimated its assets were worth $100 million to $500 million, and it has already sold some pieces to Zeta Global Holdings Corp. for around $36 million.

Spotlight

Over the last decade, social media has evolved from being a slightly recognized collaboration platform to an integral part of the daily lives of millions of people around the world. It has become a necessity and a 'must have' capability for most businesses including banks. It is of strategic importance for banks in customer.

Spotlight

Over the last decade, social media has evolved from being a slightly recognized collaboration platform to an integral part of the daily lives of millions of people around the world. It has become a necessity and a 'must have' capability for most businesses including banks. It is of strategic importance for banks in customer.

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