Amazon sends out free samples as it beefs up advertising arm

Amazon | January 08, 2019

Amazon sends out free samples as it beefs up advertising arm
Amazon is sending out free samples, tailor-made to users’ tastes with the help of their purchasing history, Axios reported earlier today. It’s unclear how long the company has been piloting this program, but it could become a larger part of its overall advertising strategy. The samples are part of a partnership between Amazon and select brands that allows the brands to send users free samples, hoping they will spur further purchases. The product sampling website went up in December, and Axios pointed out a few social media posts from users who received samples in the mail dating as far back as August of last year. Information on the program is sparse, but the sampling page does explain that it’s free to participate and users can opt out if they would like. It appears that all users have automatically opted in.
“Amazon helps you discover products you might love by sending you FREE samples from new and established brands,” the website says. “It’s like Amazon’s product recommendations, but really, so you can try, smell, feel, and taste the latest products.”

Spotlight

At I/O 2016, Google announced a brand new ad format called Native Ads Express. Available to all AdMob accounts, Native Ads Express allows publishers to create CSS templates that define how the ads shown in their apps should look. Starting with a base template, you can edit fonts, colors, sizes, positioning--all the details necessary to make sure the AdMob ads in your apps fit seamlessly and naturally, with less mobile code required than traditional native ads.

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