Havas Media Group, Social Laboratory | April 07, 2022
On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market.
Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise further. The services offered by Search Laboratory encompass digital advertising strategy and web optimization. It is a Google advertising platform gross sales partner, one of only a few in the United Kingdom.
As a Google Partner, the organization provides implementation, training, and support for Google's suite of tools. Google Analytics 360, Search Ads 360, Show & Video 360, and Optimise 360 are all included.
Additionally, its 150-strong workforce has worked on ads for UiPath, Appian, and Burton Snowboards.
Chris Attewell, the current chief government, and Ian Harris, the current government chairman, will continue to lead the staff.
Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.”
While expressing his enthusiasm regarding this partnership, Attewell said,“We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.”
Havas Media Group UK and Ireland CEO Patrick Affleck believes the acquisition would strengthen the company's digital and analytics offerings for clients. He stated,"We are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally."
Whereas Yannick Bolloré, Chair & CEO of Havas, is optimistic about this deal and expects much-improved delivery of data-led media experience. He said,"The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory's sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering."
Havas recently, on 29th March, announced its acquisition of China-based digital marketing agency Front Networks and plans to integrate it into Havas Creative Network.
SOCIAL MEDIA ADVERTISING
Clear Ads | February 17, 2022
Clear Ads, a trusted Amazon PPC agency, has recently shared the top three sponsored advertising trends for 2022. The company is known for its efficient Amazon ads and DSP solutions and regularly publishes high-quality content related to Amazon advertising. Clear Ads' Head of Sales George Roberts shares insights on the year's most likely sponsored advertising trends to start the New Year.
As an experienced Amazon ads expert, Roberts has forecasted the following Sponsored Ads trends for the upcoming year.
Making an Amazon product stand out from the rest is now extremely difficult as the platform continues to get more saturated with each passing day. Roberts believes that this can be avoided by using custom product images. Just one creative image, he says, can have up to 12,000 different size variations on and off Amazon. This is why using customizable creatives on sponsored brands will likely be a strong industry trend in 2022.
According to the article, day parting will be another dominant sponsored advertising trend in 2022. This underrated Amazon advertising feature allows advertisers to run their ads only at specific times of the day, curtailing advertising costs by avoiding unproductive times.
Roberts strongly feels that the cost-per-viewable-impressions (VCPM) model will be extremely popular in 2022. Though Sponsored Display campaigns have not gained much attention in the past, Roberts expects that they will become a much more attractive advertising option with the introduction of the VCPM model, which allows advertisers to pay for 1,000 shopper impressions rather than per individual click.
Clear Ads is now also offering its customers its informative e-book, Ultimate Guide to PPC to help them better understand PPC and how to get the most out of it.
About Clear Ads
Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.
SmartAsset | December 30, 2021
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects.
Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, SmartAsset operates SmartAdvisor, the leading independent client acquisition platform for financial advisors in America.
As the company’s growth accelerated, SmartAsset saw TV advertising as an opportunity to generate awareness and high value leads for their business while building on existing momentum.
We’re committed to providing data-driven resources that help consumers make smart financial decisions. TV advertising is our next step toward being able to do that for even more people.”
Chris Taylor, CMO at SmartAsset.
Marketing Architects worked with SmartAsset to pretest a variety of creative strategies. They landed on two spots, “Where Frank Used to Sit" and “Learning from Mistakes.” The commercials highlight how SmartAsset can help viewers prepare for retirement.
“SmartAsset is doing incredible work taking the complexity and bias out of personal finance,” says Nicole Nye, VP of Client Growth at Marketing Architects. “We’re excited to see how TV will raise awareness of their many valuable resources.”
SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020. For more information, please visit SmartAsset.com.
About Marketing Architects
Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 20 years