Social Media Advertising
prnewswire | August 22, 2023
Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site's revenue generation capabilities and elevating the shopping experience for Food52's recipe enthusiasts. Chicory's contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering Food52's audience to discover, purchase, and enjoy culinary products with unparalleled convenience and efficiency.
"Food52 has a goal of building community and making it easier for people to discover great content and shop for the items they need in their kitchen and home," said Matt Greenberg, SVP, head of B2B at Food52. "Partnering with Chicory helps us deliver on that promise and helps our community of 30M shop the best ingredients across our vast library of recipes. For our brand partners, it gives us another opportunity to meaningfully connect with our community as they shop and buy across our platform."
As part of this partnership, over 50,000 Food52 recipes are now powered by Chicory's signature shoppable ingredients button. The shoppable technology allows site visitors to purchase the ingredients for their favorite recipes in just a few clicks. Chicory's integrations with more than 60 leading retailers enable visitors to complete their checkout at their preferred retailer in their area.
In addition to deploying Chicory's shoppable ingredients button, Food52 will monetize its recipe cards using Chicory Premium, a solution consisting of contextual in-recipe advertisements. Chicory's proprietary natural language processing algorithm ensures that the featured ads are hyper-relevant to the recipe content on the page, improving the overall user experience for site visitors and driving incremental sales for brands and retailers.
The partnership also allows Food52 to leverage Chicory's advertising sponsorship tactics, including Branded Cart and Featured Retailer, directly with its advertisers. This further enhances Food52's revenue generation capabilities and provides additional opportunities for brands and retailers to win the digital shelf via the Food52 site.
"We are excited to partner with Food52, a prominent and innovative player in the culinary industry," said Joey Petracca, co-founder and COO of Chicory. "Chicory's contextual commerce solutions will empower Food52 to monetize its content effectively while enabling CPGs to connect with high-intent shoppers, increase brand affinity, and drive products to cart. Together, we aim to elevate the online shopping experience for at-home chefs."
The partnership between Food52 and Chicory is helping propel the grocery e-commerce industry forward, providing a seamless and personalized shopping experience for the everyday cook and enhanced visibility and engagement opportunities for CPG brands. For more information about Food52 and Chicory, please visit food52.com and chicory.co, respectively.
With a monthly reach of more than 30 million, Food52 is a leading innovator in the food, cooking, and home space. Food52 believes that the kitchen is the heart of the home, and food is the center of a well-lived life. It has been named one of the most innovative companies in the world, one of the fastest-growing companies in America and New York City, and one of the hottest food voices on the internet. Food52 has garnered widespread media attention for its unique content-commerce-community model and best-in-class kitchen and home products, from The New York Times, the TODAY Show, The Wall Street Journal, Bon Appétit, and NPR, just to name a few. The team has been recognized for their leadership and industry-changing innovation by Fast Company, Digiday, and Folio:, among others.
Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, Chicory transforms recipe content into commerce media. Its platform powers a network of recipe publishers and retailers that CPG brands use to reach 110 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and LandOLakes.com. Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.
Ad Tech and Martech
prnewswire | August 21, 2023
Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform.
The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected TV ad inventory.
The integration works like this: Colossus SSP, a Direct Digital Holdings-owned supply-side platform, works with both multicultural and general market publishers, giving its users access to a more diverse range of CTV ad inventory. As such, marketers and agencies that use FreeWheel's Beeswax to buy CTV ads can now reach a wider array of viewers.
This partnership and its accompanying capabilities are noteworthy as they provide a much needed and timely solve for many of the issues that marketers and agencies are facing today, including a dynamic, complex and fragmented TV ad ecosystem and a consumer landscape that is becoming increasingly more multicultural and diverse.
On a more technical note, this partnership includes integrations on both the buy and sell sides of CTV ad buying. On the buy side, Direct Digital Holdings' two digital marketing companies, Orange142 and Huddled Masses, will work with Beeswax to serve CTV ad placements for marketers. On the sell side, as outlined above, Direct Digital Holdings will work with Beeswax on simplifying and expanding access to both multicultural and general market CTV ad inventory via the group's supply-side platform, Colossus SSP.
"The media and marketing landscape today is very nuanced – from fast-changing innovations to constant industry fragmentation to audiences that are becoming increasingly more diverse and harder to reach, across multiple screens," said Mark Walker, CEO, Direct Digital Holdings. "Taking that into account, we sought a partner who brought a real-time, holistic understanding of the ecosystem, as well as a track record of creating simple and much needed, innovative solutions that remove friction and address and resolve the needs of marketers today. FreeWheel, through its work with Beeswax, exemplifies and understands these key traits and we're excited to be working with them."
"We are humbled and thrilled to team up with a partner who not only understands this space, but also is minority owned," said Tess O'Brien, VP, Head of Revenue, Beeswax. "We look forward to working with Direct Digital Holdings to drive innovation and growth in CTV, while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem."
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company's subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage approximately 136,000 clients monthly, generating over 250 billion impressions per month across display, CTV, in-app and other media channels.
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
Founded in 2014 by a team of former Google executives, Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising. Beeswax customers include Uber, DraftKings and Nexstar. Beeswax is headquartered in New York City and has raised $28 million in funding from leading investors including Foundry Group, RRE, You & Mr. Jones, and Amasia.vc.
Ad Tech and Martech
ExchangeWire | August 01, 2023
For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.
Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries and remained a global leader in innovation. In a rapidly evolving advertising industry, brands, and publishers have consistently sought the most efficient and cost-effective ways to reach their target audiences. Online advertising provided broader reach, but it also brought challenges such as longer timelines, higher costs, and reduced transparency.
DanAds founders, Istvan Beres and Peo Persson, recognised the need for a better solution and founded DanAds in 2013, aiming to reshape how publishers and brands sell their inventory to advertisers. The early days were met with scepticism as Beres and Persson urged prospective clients to embrace a future-forward approach. Despite the initial resistance, DanAds secured financing in 2016 and signed clients such as Bloomberg, Philips, and Truecaller, setting the stage for their self-serve revolution.
In subsequent years, DanAds continued to thrive, acquiring Backbone in 2018 and expanding its client base with companies like TripAdvisor. In 2019, DanAds established subsidiaries in the UK and the US, signalling their global aspirations. Then, in 2020, amidst the challenges of the pandemic, DanAds managed to achieve a net revenue of 24m SEK, (£1.8m) showcasing their resilience and adaptability. The momentum continued in 2021, with DanAds completing an equity financing round of 121m SEK (£8.9m) and securing an additional 100m SEK (£7.4m) in debt financing from the EIB and Nordea. The company launched its core self-serve platform, experienced significant growth to 45m SEK (£3.3m), and appointed a new board of directors led by chairman Anders Borg.
However, 2022 presented unforeseen challenges, including inflation, a halting global economy, and geopolitical conflicts. DanAds prioritised its team's well-being by relocating developers from Ukraine to western parts of the country and other European locations. Despite these obstacles, DanAds achieved remarkable growth, generating 131m SEK (£9.7m) in net revenue with a net retention rate of 136% going into 2022. They also hosted the world's first self-serve and Advertising Automation Summit.
In 2023, DanAds celebrated its 10th anniversary with a focus on expanding its US team to 10 people and securing 13 contracts in Q1 alone, a significant increase compared to the previous year. The company now operates in two divisions, automation services, and self-serve, and has expanded into new marketplaces, solidifying its position as a true ad tech industry leader. DanAds' success has not gone unnoticed, with several prestigious awards and recognitions in 2023, including the "Product of the Year" award at the NAB show and a spot on the AdExchanger Power Player List. G2 also recognised them as a high performer during the spring and summer.
So why do publishers believe in self-serve so much? The answer lies in the power and control it gives them. DanAds' self-serve technology and ad automation are adaptable and used by international portfolios of clients across various industries. Publishers gain control over their advertising lifecycle, increasing transparency and trust in their processes. As DanAds looks to the future, its founders' belief in self-serve's potential has been validated. With a robust account management team, a strong US presence, and a growing pipeline of high-quality clients, DanAds is poised for a bright and successful future in the ad tech industry.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.