Amazon to Nearly Triple Its Revenue in Online Advertising, Marketing

Equities | September 19, 2018

Amazon to Nearly Triple Its Revenue in Online Advertising, Marketing
U.S. digital advertising business is poised to nearly triple its ad revenue to $4.6 billion in 2018, a digital marketing analytical company reported on Wednesday. Its growth, from $1.8 billion a year ago, would put Amazon in third place in digital advertising, vaulting it past Oath  (VZ[NYE] - $53.87 0.37 (0.69%) Trade ) and Microsoft  (MSFT[NGS] - $113.36 1.67 (1.50%)  Trade ) and behind only Google  (GOOGL[NGS] - $1,191.82 17.55 (1.49%)  Trade ) and Facebook  (FB[NGS] - $165.67 2.61 (1.60%) Trade ), eMarketer said in a report. Amazon's platform will account for 4.1 percent of all spending on digital advertisements this year, with increases of at least 50 percent per year expected through 2020, it said. The expected increase is partially due to more customers using Amazon as their starting place for online product searches, the Seattle Times reported on Wednesday. Some advertising buyers have also developed a perception that Amazon, owners of a massive data collection on what users buy, can better determine potential customers.

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The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the


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