Amazon's ad revenues to grow 470% by 2023, study finds

Amazon | June 25, 2019

Amazon's share of global digital ad spend will reach 8% by 2023, compared to 3% last year, according to a new report from Juniper Research titled "Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023." The driver: the retail giant's immense store of consumer data. During this period, Amazon's ad revenues will grow 470% and reach a total of $40 billion by 2023. Although Juniper predicts Google's ad revenues will exceed $230 billion by 2023, the report indicates its share of global digital ad spend will drop by 1% over the next four years. The reason behind this is the growth of major competitors such as Amazon and Baidu. Digital ad spending worldwide is forecast to hit $520 billion by 2023; the report says. This compares to an estimated $294 billion this year, for an average growth rate of 15% annually for the next five years. A key driver, Juniper says, is the growth of programmatic ad platforms and related technologies that can delivery highly targeted ads.

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Spotlight

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, you must look at it as part of a larger customer experience management capability.

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Mediavine Minority-Owned Sites See Significant Uptick in Programmatic Ad Sales Via New Partnership with Colossus SSP

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the highest-performing partner tested in the last 18 months overall. Colossus SSP is a custom supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. The SSP is minority-owned, with an inclusive market approach and a track record of working with independent publishers that have strong niche audiences. "By partnering with Colossus SSP, the largest multicultural media marketplace in the industry, we're strengthening our commitment to diversity and providing long-overdue representation of diverse publishers and audiences in the advertising ecosystem," said Mediavine Co-Founder and CEO Eric Hochberger. "We've only scratched the surface of capabilities between Mediavine and Colossus SSP, and we look forward to driving pivotal results ahead." "Mediavine's diverse publisher portfolio and server-to-server technology have made them an ideal partner – and the traction we've achieved has been significant," said Colossus SSP CEO Lashawnda Goffin. "Our success points to a growing commitment among buyers to intentionally invest programmatically in multicultural audiences and minority-owned properties. We were able to rapidly tap into the demand and provide value for both marketers and independent publishers." About Colossus SSP Part of Direct Digital Holdings, Colossus SSP is a proprietary supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale. In addition, the company's consulting arm provides brand marketers with meaningful insights and actionable guidance for connecting with a variety of curated audiences—Black, Hispanic, Asian, LGBTQ, and more. About Mediavine Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing 8,300+ publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top five lifestyle property with 130 million unique monthly visitors and 17 billion monthly ad impressions.

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BRAND MARKETING

Connected TV Advertising Companies VideoByte and VideoBridge Announce Merger

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to increase efficiency in demand-path optimization (DPO) efforts in the CTV ecosystem as audiences and spend continue to shift dramatically from traditional linear TV services to the CTV marketplace. We look forward to providing our industry leading solutions in the market together." David Naffis, co-founder of VideoByte. CTV advertising continues to be one of the most rapidly growing markets in the U.S. According to a June 2021 report released by BMO Capital Markets, CTV ad spending in the U.S. is anticipated to reach nearly $21 billion this year and about $100 billion by 2030. "We are thrilled to join forces as the marriage of our sales and operations leadership with best-in-class technology and product opens a new door for the fresh VideoByte team," said Nick Frazee, co-founder of VideoBridge. "Just in time for holiday campaigns, our technical assets have seamlessly transitioned into more transparency, controls and spend for our agency partners. We are excited to expand our work towards bringing more value to our clients as we draw on our decades of experience." The combined operation provides a viewer-first experience across CTV and over-the-top (OTT) platforms through data driven advanced technology delivering memorable brand messaging moments for advertisers. The merger brings the newly formed VideoByte to now serving more than 100 direct CTV customers with over 50 active advertisers. Notable partners include AMC, MLB, NFL and Plex. Overall, the goal of the merger is to offer an even higher return on investment for clients and ultimately reimagine the viewing experience for everyone. "Media16 is uniquely positioned to work closely with the new VideoByte platform to leverage better transparency and campaign management for our growing advertiser base," said Joe Evea, founder of Media16 and VideoByte client. "We look forward to the integration." Under the new merger, Naffis will operate as CEO and Frazee will undertake the chief revenue officer role. The privately held entity will be headquartered in Austin, Texas, the original VideoByte base, with a satellite office in New York City, VideoBridge's former headquarters. Together, the combined company will serve over 1 billion impressions annually. For more information, go to videobyte.com. ABOUT VIDEOBYTE VideoByte is a privately held and operated revenue-first video advertising platform focused on a viewer-first experience across connected TV (CTV) and over-the-top (OTT) platforms. Founded in 2020 with company headquarters based in Austin, Texas, the ad serving platform provides advanced technology delivering memorable brand messaging moments for advertisers at a higher profitability for publishers. As experts in CTV technology, VideoByte is known to provide strong performance for its variety of publisher clients including notable partners AMC, MLB, NFL and Plex.

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Dealer.com Launches New Advertising Product to Help Dealers Reach In-Market Shoppers Across Connected TV and Over-The-Top Video Channels

Dealer.com | October 22, 2020

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