Amazon’s Next Targets Are Now Clear: Google and Facebook

Amazon | February 05, 2019

Amazon.com Inc.’s fastest growth is in ads and Amazon Web Services. Amazon’s “other” line of business, which “primarily includes sales of advertising services,” did $10 billion of revenue in 2018 and grew 97 percent year-over-year in the fourth quarter. Meanwhile Amazon Web Services, its profit engine for the past several years, continues to grow at a rate of 46 percent over the past year. While these two line items accounted for only 15 percent of Amazon’s revenue in the fourth quarter, they accounted for 33 percent of revenue growth.

Spotlight

Whew! Keeping up with the rapid pace of change within the social media landscape can be exhausting at times. With the major social media networks constantly announcing new product releases and updates, Facebook, Twitter, Instagram and LinkedIn have kept all of us social media managers on our toes this year. Given the number of announcements and updates, it has become easier than ever to get lost in an endless stream of feature releases. However, when we devote too much time to chasing a trending hashtag, or learning about Facebook’s latest advertising features, gaining a clear understanding of where social media is headed becomes almost impossible.

Spotlight

Whew! Keeping up with the rapid pace of change within the social media landscape can be exhausting at times. With the major social media networks constantly announcing new product releases and updates, Facebook, Twitter, Instagram and LinkedIn have kept all of us social media managers on our toes this year. Given the number of announcements and updates, it has become easier than ever to get lost in an endless stream of feature releases. However, when we devote too much time to chasing a trending hashtag, or learning about Facebook’s latest advertising features, gaining a clear understanding of where social media is headed becomes almost impossible.

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In-Game Advertising Market Size to grow by USD 3.54 billion | Technavio

Technavio | January 14, 2022

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among advertisers and video game companies are prominently driving the market growth. In addition, countries such as China, Japan, Thailand, Indonesia, and Vietnam are further driving the market growth with an increase in penetration of internet connections along with rising smartphones users. The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Various other players in the market are opting for M&A ad strategic alliances to acquire additional market share and enhance their market reach and customer base. About Us: Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Aerospike Future Proofs Criteo’s AI Digital Advertising Platform

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales. To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings. Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.” Diarmuid Gill, CTO of Criteo. “In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark. About Aerospike The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv. About Criteo Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

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Azerion and Anzu Collaborate to Make Blended in-Game Advertising Programmatically Available to Advertisers Worldwide

Anzu.io, Azerion | June 08, 2021

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 trillion transactions every month. Azerion's advertisers will programmatically display IAB-recognized in-game video and banner advertisements at scale across mobile, PC, and console platforms due to the integration with Anzu's in-game advertising platform. Anzu's innovative SDK technology, GDPR, COPPA, and CCPA compliant, is integrated into games and offers high-quality direct traffic with complete control over ad placements and first-party data. In collaboration with advertising giant WPP, Anzu has introduced existing digital marketing standards into the game to enhance advertiser confidence in gaming as a media channel and prove its worth. Anzu collaborates with renowned AdTech providers such as Moat, Comscore, Nielsen, and Kantar to ensure fraud-free and brand-safe environments and track ad viewability, brand lift, and audience verification. A recent pilot with Cheq showed that using Anzu instead of typical 2D digital advertising increased ad viewability by 23%. Clients include top global brands such as American Eagle, 7-Eleven, Samsung, Vodafone, and gaming studio behemoths such as Ubisoft, Virtuverse, Lion Castle, and Vivid Games. Azerion already has a substantial presence in the gaming sector, with a collection of over 16.000 game titles attracting over 1.5 billion content views each month. Around its owned inventory, the company provides secure and lucrative ad placement (display advertisements, video, rich media, mobile web, and in-app). Azerion expands its services by collaborating with Anzu to provide a scalable solution for advertisers to seamlessly mix their ads into gaming environments, addressing the vast and diverse gaming audiences in a new way.

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