Amazon’s Next Targets Are Now Clear: Google and Facebook

Amazon | February 05, 2019

Amazon’s Next Targets Are Now Clear: Google and Facebook
Amazon.com Inc.’s fastest growth is in ads and Amazon Web Services. Amazon’s “other” line of business, which “primarily includes sales of advertising services,” did $10 billion of revenue in 2018 and grew 97 percent year-over-year in the fourth quarter. Meanwhile Amazon Web Services, its profit engine for the past several years, continues to grow at a rate of 46 percent over the past year. While these two line items accounted for only 15 percent of Amazon’s revenue in the fourth quarter, they accounted for 33 percent of revenue growth.

Spotlight

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy? To find out, check out MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. It tackles these questions using data from recent research reports, as well as what we’ve learned from our own client engagements.

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Spotlight

What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy? To find out, check out MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. It tackles these questions using data from recent research reports, as well as what we’ve learned from our own client engagements.