AD NETWORKS

Amobee and smartclip Announce TechAlliance, Europe’s First Broadcaster-centric, Cross-Screen Advertising Platform

Amobee | October 21, 2021

Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.

With monumental changes seen across the advertising industry—accelerated by shifting consumer preferences and new ad-supported connected TV players—this landmark partnership will empower broadcasters to take advantage of this quickly-evolving inventory landscape by tailoring the buying experience for advertisers. This will enable marketers to employ the same degree of data-driven tactics used for digital campaigns across their TV strategies.

By bringing together the advanced video and TV capabilities of Amobee’s demand-side platform (DSP) with the first-party relationships and yield optimization tools natively integrated into the smartclip supply-side platform (SSP), this new venture will proactively tackle the uncertain future of identity resolution within programmatic TV, the most sought-after addressable environment.

Data protection and privacy will be at the center of this joint offering, fortifying European broadcasters’ position against digital competitors and ensuring advertisers’ seamless access to premium video inventory in the rapidly changing advertising industry. This unique offering—supported by Amobee’s suite of cross-channel planning, activation, and measurement solutions—will eventually allow advertisers to combine linear TV, connected TV, over-the-top, and digital video touch points with downstream digital actions by consumers. This will enable brands to quantify the return on investment that these premium formats deliver.

With this planned, integrated ecosystem, European broadcasters will be able to control and curate how their products are offered to buyers as well as offer linear and digital programmatic TV capabilities at scale. This will ultimately make premium TV advertising opportunities available to new advertisers (e.g., niche, small, medium, and large enterprises), driving fresh revenue growth for media owners. Additionally, broadcasters will benefit from the efficiencies of shared planning and booking systems, the inclusion of new audience segmentation options, and better monetization of their inventory.

This transaction is subject to regulatory approvals, and is expected to be finalised in the first quarter of calendar year 2022.

This venture advances our efforts to protect the independence of European broadcasters with a European-built and controlled video marketplace where TV commercials across Europe can be holistically traded. While we initially looked to Amobee for their proven experience and expertise working with the largest broadcasters in the world, like ITV’s Planet V, it was quickly evident that our leadership, technology stacks, company values, and future business strategies were a natural fit for each other. Programmatic TV will be just the first step.”

Thomas Servatius, Co-Chief Executive Officer at smartclip

Maria Flores Portillo, Managing Director EMEA at Amobee: “Amobee’s planned collaboration with smartclip will allow brands to get much closer to the media and audiences that are most important to them with privacy-compliant cross-screen advertising solutions, especially as the industry moves beyond identity strategies that rely on third-party cookies. RTL Group and smartclip offer an expansive ecosystem for advertisers with the most premium content in Europe, combined with deep insight into cross-channel consumer behavior. This extended partnership shows the industry how Amobee and smartclip aim to tackle the next generation of TV and digital adtech innovation together by focusing on data privacy, inventory quality, and control to both ends of the supply chain.”

About Amobee
Finally, there is a technology that understands how people consume content today. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they're viewing. We help brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, and digital, including social media to deliver the results that drive customer growth. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.

About smartclip
At smartclip, we are shaping the future of video advertising—delivering advanced online video and TV advertising solutions. Our proprietary technology and services empower brands with true cross-screen storytelling on all devices, and enable broadcasters and publishers to monetise their content in the most efficient and effective way possible. We are committed to delivering the most innovative video ad experiences—spanning in-stream, out-stream, connected TV, addressable TV, and gaming. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group—Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome.

Spotlight

Facebook's advertising targeting options have become so incredibly robust in the past few months.Are you an insurance broker? Nail salon owner? Dog trainer? Marketing expert? Auto dealer? Fitness expert?

Spotlight

Facebook's advertising targeting options have become so incredibly robust in the past few months.Are you an insurance broker? Nail salon owner? Dog trainer? Marketing expert? Auto dealer? Fitness expert?

Related News

AD NETWORKS

Appsumer Launches Free Package to Enable Cross-Channel Insights for Scaling App Advertisers

Appsumer, InMobi | September 21, 2022

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a centralized platform. A recent Appsumer benchmark report found that scaling advertisers have struggled to diversify across channels compared to the largest advertisers since Apple’s App Tracking Transparency (ATT) was released. Scaling app advertisers' lack of internal data science and engineering resources puts them at a disadvantage when it comes to cross-channel insights, impacting their ability to exponentially scale. “When you look at the massive changes app marketers have had to address—the impact of ATT, SKAdNetwork attribution and looking ahead towards Android Privacy Sandbox, ad measurement became much more complex, especially for smaller apps who bore the brunt,” says Shumel Lais, General Manager for Appsumer by InMobi. “When you look at the massive changes app marketers have had to address—the impact of ATT, SKAdNetwork attribution and looking ahead towards Android Privacy Sandbox, ad measurement became much more complex, especially for smaller apps who bore the brunt,” says Shumel Lais, General Manager for Appsumer by InMobi. “Our recent acquisition by InMobi gave us the opportunity to build a solution to help those players on the rise with the tools they need to grow.” Appsumer Starter leverages the core reporting infrastructure, designed for the scale of the biggest mobile app advertisers, combined with InMobi’s knowledge of diversifying the channel mix to deliver a solution enables app advertisers to reach for scale. Free entry for these first six channels is quick and easy to set up with Appsumer Starter providing smaller advertisers and independent app developers the tools to expand advertising channels quickly and effectively. Appsumer Starter delivers a view of high-level and granular insights across performance advertising channels. The free plan packs the following capabilities: Automated data ingestion: Cross-channel cost data from Facebook, Google, Apple Search Ads, TikTok, Snap and InMobi unified with conversion data from mobile measurement partners including Adjust, Appsflyer, Branch and Kochava. Easy-to-use dashboards and reports: Self-service dashboards and reports deliver high-level glanceable views of key KPIs and granular performance views to identify optimization opportunities for growth. Easy set-up and no fee: Free access to the most used channels and set-up that removes time spent reporting in a matter of days. Scaling app advertisers can leave behind their manual reporting processes in a matter of days by claiming their free account here. About Appsumer Appsumer by InMobi, is a leading performance insights platform built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more effectively. Appsumer aggregates and normalizes cross-channel cost, attribution, revenue, and predictive data and visualizes it in an easy-to-use business intelligence (BI) tool for user acquisition (UA) teams. This gives marketers a single tool to help them make more effective optimization decisions and potentially improve performance. Appsumer, part of InMobi, supports user acquisition teams at top-grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, and Picsart. For more information, visit www.appsumer.io About InMobi InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Roku Names Three Executives to New Roles as Presidents of Media, Devices, and Consumer Experience

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leading streaming platform. In addition, Mustafa Ozgen and Gidon Katz are being elevated from their current senior vice president roles at Roku. Ozgen will now serve as President, Devices, and Katz will now serve as President, Consumer Experience. Collier, Ozgen, and Katz will report to Anthony Wood, Roku Founder and CEO. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “Charlie, Mustafa, and Gidon bring extensive industry knowledge and leadership experience to Roku. I look forward to working with them and their teams as we continue to innovate and build our position as the #1 TV streaming platform in the U.S., Canada, and Mexico* and our overall global footprint.” In his new role, Collier will oversee the growth and evolution of Roku Media globally, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, including The Roku Channel. Collier brings over 25 years of experience in media business leadership and transformation. He currently serves as the CEO of FOX Entertainment Group, where he is responsible for driving the overall vision and business at FOX Entertainment. He oversees the FOX network, FOX Alternative Entertainment, and FOX Entertainment Studios. He helped position the company as a leading content creator with a leadership position in ad-supported direct-to-consumer streaming. He contributed to growing Tubi, raising its profile and increasing the AVOD services original content offering. He also has helped lead several other business transformation initiatives, including TMZ, the founding of Studio Ramsay Global, the launch of Blockchain Creative Labs, and the acquisitions of Bento Box Entertainment, the animation company behind “Bob’s Burgers,” and indie studio MarVista Entertainment. Previously, he held senior roles at AMC Network, Court TV, Oxygen, and A&E Networks. During his tenure at FOX and AMC, both networks experienced increases in key business metrics, including ad revenue and ratings, Emmy Award-winning programming, and expansion of their digital platforms. Alison Levin, Vice President, Ad Revenue and Marketing Solutions; Louqman Parampath, Vice President, Ad Product; Mirjam Laux, Vice President, International Advertising and Content; and Rob Holmes, Vice President, Programming will report to Collier. Collier will also collaborate on commercial strategy with Tedd Cittadine, Vice President, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior Vice President, Corporate Development & Strategic Partnerships, to whom Cittadine will continue to report. “There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” said Wood. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships, and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.” “Roku is a pioneer in streaming television and has achieved scale and significant relationships with our partners that will continue to be unique and valuable at this pivotal time in the industry,” said Collier. “As a partner of Roku, I’ve seen firsthand the power and potential the platform provides advertisers, partners, content creators, and consumers. I’m eager to work with Roku’s talented team to continue to innovate, grow, and bring the company and its partners to the next level.” Prior to joining FOX, Collier was President and General Manager of AMC, SundanceTV, and AMC Studios, overseeing the creative and business operations of all three divisions. While he was at AMC, the network and business transformed, growing all key metrics and scoring creatively with hits including the Emmy Award-winning "Mad Men," "Breaking Bad," and "The Walking Dead." Collier also held business and sales roles at Oxygen Media, A+E Networks, and TeleRep. Since 2019, Collier has been named to The Hollywood Reporter 100, the publication’s list of the most powerful people in entertainment. He is regularly featured in Variety’s edition of Variety500, an index of the 500 most influential business leaders shaping the global media industry. Gidon Katz, President, Consumer Experience, who joined Roku in 2022 as senior vice president of Consumer, leads Roku’s Consumer Experience team, overseeing product, customer journeys, editorial, customer marketing, payments, and merchandising. Prior to joining Roku, he was President of Direct to Consumer for NBCU, launching Peacock in the U.S. Before moving to the U.S., Gidon led Sky’s streaming service Now for six years, having previously launched Virgin Media’s VOD service. Mustafa Ozgen, President, Devices, joined Roku in February 2019 as senior vice president and general manager of account acquisition, overseeing key programs like Roku TV, Roku Players, Roku Ready Soundbars, and more. Ozgen joined Roku from SmartKem, a producer of semiconductors used in flexible displays, where he served as CEO. Previously, he served as CEO of QD Vision, a nanotechnology materials company, which was acquired by Samsung. Earlier in his career, Ozgen held senior management and engineering roles at Sigma Designs, CSR, Zoran, Oak Technology, TeraLogic, and WindRiver Systems. He also served for seven years as an officer in the Turkish Navy. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

Read More

SOCIAL MEDIA ADVERTISING

SGG Media Launches Crowd Funding Round on StartEngine.com

SGG Media, StartEngine.com | September 02, 2022

SGG Media - A Division of Sports Gambling Guides, Inc., the up-and-coming sports advertising agency, is continuing its plans to turn the advertising world on its head by opening up a $5 million round of private funding on leading US investment platform, StartEngine.com via the SGG Media portal: https://www.startengine.com/sports-gambling-guides Like so many things the company has done during its short but meteoric rise to prominence over the past few years, turning to one of America’s largest crowd funding sites to generate further investment in SGG Media is something of an industry first. It will give private investors the unique opportunity to buy into a sports gambling-related business from just $250 while helping SGG Media continue to grow. With StartEngine.com having already helped other start-up businesses raise $50 million in private funding, SGG Media is confident of launching their $5 million offering on the platform – with this amount further complimenting the $3.25 million the group has already funded in the past 15 months. The fact that SGG Media has ripped up the traditional funding playbook and made investment in the company possible for private individuals online should perhaps not come as a huge surprise to anyone in the sports marketing industry – after all, this is a young company that has always done things differently. Having recognized the cost-prohibitive and largely unquantifiable nature of conventional TV, print and radio advertising, SGG Media set out on a mission to disrupt the sports affiliate marketing space by instead harnessing the power of social media to reach a whole new audience of modern sports fans. From this simple but pioneering starting position, SGG Media has gone on to amass a vast network of over 1,300 “micro-sports influencers” – knowledgeable and engaged content creators who can deliver laser-focused messaging and promotions to a combined audience of 25 million avid sports fans. The group has since partnered with some of the largest companies in the sports betting and daily fantasy sports industries, with these organizations all recognizing the importance of connecting with a new breed of fan that’s consuming sports info via Twitter, Instagram, and other forms of social media. Troy Paul, Co-Founder and President of SGG Media, said: “We’re very excited to be taking investment in SGG Media online on the hugely successful crowdfunding platform, StartEngine.com. It’s perhaps the first opportunity for private investors to show support for a sports gambling-related company. Troy Paul, Co-Founder and President of SGG Media, said: “We’re very excited to be taking investment in SGG Media online on the hugely successful crowdfunding platform, StartEngine.com. It’s perhaps the first opportunity for private investors to show support for a sports gambling-related company. “To put it plainly, if you believe in the future of online sports gambling and the future of social media advertising, this is a great opportunity to get involved with our company from as little as $250. We strongly believe the crowdfunding round will prove to be another major success for SGG Media and will enable the group to continue its trailblazing work at the cross section of sports and social media.”

Read More