ADVERTISER CAMPAIGN MANAGEMENT
Mediavine | December 14, 2020
Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives.
Mediavine selected the following causes, resounding with its group and publishers, from the Ad Council's generous rundown of decisions: high blood pressure with American Heart Association, teen suicide prevention with Seize the Awkward, Alzheimer's awareness with the Alzheimer's Association, empowering girls in STEM with She Can STEM, and texting and driving avoidance with the National Highway Traffic Safety Administration (NHTSA). Visitors of Mediavine's ±8,000 publisher sites will see the custom PSAs with the capacity to directly visit the campaigns' sites for additional information.
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ADVERTISER CAMPAIGN MANAGEMENT
Adform | September 03, 2021
Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category.
True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance.
This latest accolade is testament to Adform’s client-focused approach to technology, and central mission to reduce complexity in the ad tech ecosystem. By designing an intuitive platform that guides users along campaign workflows with AI-driven recommendations, Adform provides clients with a holistic overview of the campaign life cycle, helping them to easily drive optimisation in the most effective way.
Jochen Schlosser, chief technology officer at Adform comments: “At Adform, our ongoing mission is to achieve a state of ‘Augmented Intelligence’, where the UX becomes so fluent, that human guidance and machine automation feels like a left and right hand, smoothly interoperating and simplifying all workflows within our ecosystem. While the journey is far from over, this is a moment to applaud the various teams and departments at Adform for successfully executing the vision for Adform FLOW from conception to materialisation”.
Prof. Dr. Peter Zec, founder and CEO of Red Dot: “In today’s world, digital solutions are essential to the success of brands and companies – especially under the current circumstances. For the Red Dot Award: Brands and Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, Adform has proven themselves to be a company that thinks outside the box. They know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. They have thereby mastered important challenges while also making a valuable contribution to the evolution of society”.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture.
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Ad Council | May 04, 2020
Leading Creative and Media Partners Extend Ad Council's Ongoing Coronavirus Response Efforts.
The COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services and Centers for Disease Control and Prevention, today launched a new series of public service ads to educate and empower parents and families as they navigate the challenges they're facing as a result of the crisis.
According to research fielded by Ad Council, 45 percent of respondents with children reported feeling anxious, 44 percent reported feeling tired, and 40 percent reported needing peace of mind.
In response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), today launched a new series of public service ads (PSAs) to educate and empower parents and families as they navigate the challenges they're facing as a result of the crisis.
According to research fielded by Ad Council, 45 percent of respondents with children reported feeling anxious, 44 percent reported feeling tired, and 40 percent reported needing peace of mind. The new family-focused creative includes educational content, an animated series, a custom song, and new digital, TV, radio and print ads designed to provide simple tips and guidance for what parents can do to help their families stay safe.
Between balancing care for children, family members and work, along with managing concerns around the COVID-19 crisis, parents and caregivers are facing immense challenges. These new creative assets will give them resources and support to help keep their families safe and healthy. We are truly grateful to our partners for coming together in the effort to inform and empower parents during this unsettling time.
- Lisa Sherman, president & CEO of the Ad Council
Read more: Ad Council announced 'Out there for US' campaign honoring workers on the front lines of THE COVID-19 pandemic
While each platform is providing customized support, the common goal is to inform the American public and equip people with up-to-date CDC information on the COVID-19 crisis.
The following creative assets were developed in partnership with the Ad Council to reach parents:
Hill Holliday has created a new suite of digital videos, banners, TV spots and social graphics to help drive awareness among families around household cleanliness, hygiene and social distancing. The "Stay Here-o's" animated series encourages parents to teach their kids how to be superheroes during the crisis and directs parents to the latest resources to better equip them with the information they need to keep their children healthy at home. Full production, design, and animation was done pro bono by Hinge, a Portland, Oregon-based creative studio.
Meredith Corporation has developed a parent-centric print ad, providing tips on hand washing, physical distancing and checking in with their kids. The asset is running across Meredith Corporation properties including Parents, People and Southern Living and is being made available to other publishers including Condé Nast and Hearst Magazines who are running it in their publications.
Wordsworth+Booth has developed three new radio spots including a song, educating parents about the ways to protect their families and keep them safe.
The following creative assets were developed in partnership with the Ad Council to further amplify the #StayHome message and ongoing COVID-19 response efforts:
Amplifier.org is running a global open call to source COVID-19 artwork and will turn select pieces into PSAs for use in digital outdoor, print and static banners in support of the Ad Council's public health messages. Featuring artwork from independent artists, the first round of assets includes custom work from renown artists Shepard Fairey and Thomas Wimberly.
The Washington Post has developed custom print ads running in the publication to support the Ad Council's COVID-19 response efforts. Additionally, through
WP Brand Studio, they are the strategic launch partners for the Ad Council's research report "Coping with COVID-19," publishing content that analyzes shifts in public perceptions among various demographics amidst the pandemic.
Today's announcement is part of the Ad Council's ongoing response to the COVID-19 crisis, convening the country's largest broadcast media networks, digital and technology platforms, print and outdoor advertising and media companies and other industry leaders to ensure the American public is receiving crucial information during this unprecedented crisis. In the first four weeks, the Ad Council's crisis response efforts received nearly $140.7 million in donated, earned and social media and the messages were seen over 4.3 billion times.
The Ad Council
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization's earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
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