Amplifyer, Chalice Partnership Provides Customized Algorithms for Ad Agencies Creating Enterprise Value

Amplifyer | June 29, 2020

Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house provides brands with a chance to pull away from competitors that are still using commoditized tech stacks, and capture more value as machine learning and AI improve," said Adam Heimlich, co-founder and CEO of Chalice. "Amplifyer is the ideal partner to bring our technology to market at scale in thoughtful ways that map back to real customer needs." Prior to launching Chalice, Heimlich built HX, the programmatic desk at Horizon from zero to $100 million in revenue. He previously led Search and Performance Marketing at Razorfish. Ali Manning, Chalice's COO, led Google's Strategy and Operations for their brand ads business. She also owned operations for Snapchat's global ads business. "Custom algorithm service is a craft," said Manning. "Chalice's custom algorithms allow marketers to artfully aim the power of data and machine learning toward their unique business challenges, in better alignment with tailored strategy and creative."

Spotlight

plista is a pioneer when it comes to innovative solutions for targeted digital advertising and content distribution in editorial environments. The Berlin-based company has been successfully bringing advertisers and media together since 2008 with its data-driven content and advertising platform. With its specially developed real-time Recommendation Technology, plista is able to deliver both content and advertising that matches the interests of the individual user – on all channels and across all devices. With the optimal presentation of content and advertising, publishers benefit from increased traffic, longer user visit duration and the additional monetisation of their digital products. plista also enables advertisers to address users seamlessly and efficiently throughout the entire customer journey. plista has 150 employees and is active in ten international markets

Spotlight

plista is a pioneer when it comes to innovative solutions for targeted digital advertising and content distribution in editorial environments. The Berlin-based company has been successfully bringing advertisers and media together since 2008 with its data-driven content and advertising platform. With its specially developed real-time Recommendation Technology, plista is able to deliver both content and advertising that matches the interests of the individual user – on all channels and across all devices. With the optimal presentation of content and advertising, publishers benefit from increased traffic, longer user visit duration and the additional monetisation of their digital products. plista also enables advertisers to address users seamlessly and efficiently throughout the entire customer journey. plista has 150 employees and is active in ten international markets

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