Amplifyer, Chalice Partnership Provides Customized Algorithms for Ad Agencies Creating Enterprise Value

Amplifyer | June 29, 2020

Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house provides brands with a chance to pull away from competitors that are still using commoditized tech stacks, and capture more value as machine learning and AI improve," said Adam Heimlich, co-founder and CEO of Chalice. "Amplifyer is the ideal partner to bring our technology to market at scale in thoughtful ways that map back to real customer needs." Prior to launching Chalice, Heimlich built HX, the programmatic desk at Horizon from zero to $100 million in revenue. He previously led Search and Performance Marketing at Razorfish. Ali Manning, Chalice's COO, led Google's Strategy and Operations for their brand ads business. She also owned operations for Snapchat's global ads business. "Custom algorithm service is a craft," said Manning. "Chalice's custom algorithms allow marketers to artfully aim the power of data and machine learning toward their unique business challenges, in better alignment with tailored strategy and creative."

Spotlight

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see.

Spotlight

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see.

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Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta | December 06, 2022

Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publishers, technology providers, and analytics service providers. The initiative helps enterprises deliver personalized experiences to consumers, optimize performance and cost, and innovate on audience segmentation and attribution, while also simplifying the process to select the right tools and partners to help accelerate their growth. Zeta understands that today’s macro-economic environment paired with an always-changing digital landscape is challenging marketers to acquire new customers, maintain loyalty, and grow purchase size and frequency in order to deliver higher return on investment. Additionally, marketers must meet the needs of consumers who continue to demand highly personalized and relevant experiences. The Zeta Marketing Platform, which is available in AWS Marketplace, is built for marketers’ needs in the evolving industry by making real growth easier by unifying identity, intelligence, and activation to deliver better experiences for consumers and better results for brands. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We expect that this initiative will help Zeta make advancements that support today’s CMO in delivering individualized experiences for consumers and accelerating real growth opportunities for their businesses.” AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners, such as Zeta Global, in each sector. Zeta is a member of the AWS Partner Network (APN) and participates in the AWS Independent Software Vendor (ISV) Accelerate Program, a co-sell program that provides software solutions that run on or integrate with AWS. Zeta Marketing Platform is available in AWS Marketplace here. About Zeta Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

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PropellerAds Announces the Next Step in Technological and Brand Development

PropellerAds: | December 13, 2022

This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive traffic sources via a single advertiser's account during the last years. Now the main platform's focus is user acquisition and online marketing campaign scaling by means of adding new, unique, and well-tested supply partners to advertisers' toolkits. Main focus: user acquisition and high performance across any supply sources PropellerAds claims to focus on scaling for numerous ad supply sources, including exclusive ones available on this platform only. To keep the ad performance at the high level, the platform uses advanced ad rotation algorithms to find relevant audiences for a particular ad campaign, regarding the offer type and flow. With a special focus on traffic purity, brand safety and a high level of ad performance, PropellerAds uses the latest in-house anti-fraud software. New traffic types and bidding models, announced to become available soon, will expand PropellerAds customers' media buying opportunities and help them boost lead generation to reach their business goals easier. "We've been working on improvements and high-tech solutions from the first day of PropellerAds existence. We started as a small Popunder network and look where we are now! Today is a moment when we realized how far we reached during these 11 years. "Now we are a multisource platform with expanded advertising opportunities especially when it comes to lead generation and communication with your audience. Our technologies allow advertisers to work with various supply sources, process numerous users, and find the most relevant audience. And we have more exciting innovations to present soon!" - Matt Schmidt, Head of Advertisers Department at PropellerAds. About PropellerAds PropellerAds is a multisource advertising platform providing access to 1B+ audience online and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The company is a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

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Seachange Launches the Xstream™, a Content Monetization Platform

SeaChange International | January 05, 2023

SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and emerging free ad-supported streaming TV services (FAST) development, has introduced the SeaChange XstreamTM platform, a cloud-based content monetization platform that helps content owners and OEMs maximize advertising revenue on connected TVs (CTVs). SeaChange will launch the Xstream platform formally on January 6th and begin onboarding customers in the first quarter of the new fiscal year. With consumer preferences rapidly shifting away from pay TV to streaming and from subscription services to advertising-funded TV and content offerings, consumers' demand for comprehensive content aggregation and discovery services on CTVs keeps growing. In response to this trend and to provide content access independently, CTVs are rapidly becoming the primary entertainment gateway for households instead of a cable subscription or set-top box. “We are thrilled to launch the Xstream platform, a comprehensive service that capitalizes on the rapid consumer shift to the FAST and CTV markets. As a leading technology vendor, SeaChange combines the deep expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management." Chris Klimmer, President of SeaChange. To fully maximize on this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources. About SeaChange International, Inc. SeaChange International is a reputable provider of streaming video services, cable TV broadcast platforms, and cutting-edge advertising insertion technologies. The company collaborates with operators, broadcasters, and content owners across the globe to assist them in providing consumers with the highest-quality video experience. Its StreamVid premium streaming platform enables operators and content owners to launch and grow a direct-to-consumer service to manage, curate, and monetize their content and form a direct relationship with their subscribers. In contrast, its Advanced Advertising Platform helps broadcast and OTT businesses protect and generate new video advertising revenues.

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