Analysts Expect Lamar Advertising Co (LAMR) Will Post Quarterly Sales of $420.65 Million

Dakota Financial News | January 10, 2019

Brokerages expect Lamar Advertising Co (NASDAQ: LAMR) to announce sales of $420.65 million for the current fiscal quarter, according to Zacks Investment Research. Two analysts have made estimates for Lamar Advertising’s earnings. The highest sales estimate is $420.79 million and the lowest is $420.50 million. Lamar Advertising reported sales of $398.48 million during the same quarter last year, which indicates a positive year over year growth rate of 5.6%. The business is expected to issue its next quarterly earnings results on Tuesday, February 26th. On average, analysts expect that Lamar Advertising will report full-year sales of $1.62 billion for the current year. For the next year, analysts anticipate that the firm will report sales of $1.69 billion, with estimates ranging from $1.66 billion to $1.73 billion. Zacks Investment Research’s sales averages are a mean average based on a survey of sell-side research analysts that that provide coverage for Lamar Advertising.

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CareDrop. A charitable initiative that solves basic necessities to people in South Sudan. A fundraiser, in which the file transfer service takes to the air to deliver aid to people from planes. This would enable those in remote areas to access essential items and also encourage consumers to donate to the cause every time they use the file transfer service.

Spotlight

CareDrop. A charitable initiative that solves basic necessities to people in South Sudan. A fundraiser, in which the file transfer service takes to the air to deliver aid to people from planes. This would enable those in remote areas to access essential items and also encourage consumers to donate to the cause every time they use the file transfer service.

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Google Ads Allows Stock Photos For Image Extensions

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Rakuten Advertising Partners with Magnite to Expand Monetization of Rakuten TV Inventory Across Europe

Rakuten Advertising, Magnite | June 03, 2021

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across various channels. Rakuten TV is the first VOD platform in Europe, combining TVOD (Transactional video-on-demand), SVOD (Subscription video-on-demand), and AVOD (Advertising video-on-demand) services. The ad-supported offering provides a wide range of content with an extensive line-up of linear channels from global networks, top European media groups, and the platform’s thematic channels that deliver curated content from Hollywood and local studios, as well as more than 10,000 titles available on-demand. Rakuten TV currently reaches more than 90 million households thanks to its branded remote-control button and pre-installed app in Smart TV devices. Over 12 million unique viewers across Europe tune into Rakuten TV monthly, with 95% of users watching on CTV. Ad-supported streaming is on the rise in Europe. Magnite’s recent consumer study “CTV in the EU5: the future Forward” showed 63% of TV viewers watched AVOD content weekly. “We are very pleased to be working with Magnite to enable brands further to utilize Rakuten TV inventory alongside their existing CTV activity in Europe,” says James Collins, SVP Media at Rakuten Advertising. “We were impressed by Magnite’s expertise in delivering seamless ad experiences fit for CTV, and this collaboration demonstrates that the movement into programmatic for CTV is continuing at pace.” “We are excited to support Rakuten TV’s growth as more consumers gravitate towards high-quality ad-supported streaming services in Europe,” said James Brown, Head of International at Magnite. “We are working closely with the Rakuten TV team to leverage their platform data to assist advertisers in initiating more effective addressable campaigns, which will have the added benefit of helping Rakuten TV better understand buying behavior.” About Magnite We’re Magnite, the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021, we acquired SpotX to further our CTV business and help our clients in this rapidly growing market. We are anchored in sunny l. a., bustling NY City, mile-high Denver, historic London, and down under Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Rakuten Advertising Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands worldwide, Rakuten Advertising unites technology, client strategy, and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks, and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc., one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom, and the United States.

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