ADVERTISER CAMPAIGN MANAGEMENT
IMA®, The Gate | September 14, 2022
Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year.
The ads look to empower accounting and finance professionals to take control and explore how the CMA certification can help advance their careers. The videos and digital executions take an empathetic look at feeling invisible and being stuck in executing routine, daily tasks. They serve to inspire real, behavioral change among individuals to get to the next level, where they can drive strategic decisions, make an impact on their business, and step up to a leadership role. The message remains that accounting and finance professionals with a CMA will always be in demand and this year's campaign emphasizes that the certification will make professionals visible to their colleagues, managers, and organizations.
"Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate.
"Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate.
The ads are accessible here:
"Take control of your career as a CMA"
"You'll go places with the CMA"
"At a time when companies are facing new challenges, rising costs, resource constraints, and looking at completely new ways of doing business, the skills of CMAs are more valuable than ever," said Ellen Gurevich, CAE, CMO and senior vice president of marketing at IMA. "Employers need to have finance and accounting leaders who can step up to create insights and strategies to keep up with the pace of change and break through. CMAs are equipped to analyze and deliver results in ways that others cannot. They have the skills necessary to serve as strategic advisors in their organizations, and in turn, advance their careers."
The CMA verifies mastery of the 12 most critical practice areas in management accounting, including planning and analysis, performance management, and risk management. Earning the CMA enables finance and accounting professionals to contribute actively to organizational strategy as business partners and to make the leap from more traditional and junior-level finance roles into more strategic leadership positions. This means that CMAs are well-positioned to make the leap from more traditional and junior-level finance roles into strategic leadership positions.
The campaign utilizes connected television, programmatic display, social media, streaming audio, search engine marketing, industry specific newsletters, and has global extensions in IMA's key regions. There will also be a concurrent public relations campaign, and promotions on IMA's website and social channels.
About IMA® (Institute of Management Accountants)
IMA® is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) programs, continuing education, networking, and advocacy of the highest ethical business practices. Twice named Professional Body of the Year by The Accountant/International Accounting Bulletin, IMA has a global network of about 140,000 members in 150 countries and 350 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe and Middle East/India. For more information about IMA, please visit www.imanet.org.
About The Gate
The Gate, New York is a full-service advertising agency. We take bigger leaps with fewer steps by blending strategy, creative, media and technology to make sure nothing gets in the way. So, when you find The Gate, you can walk through walls. This approach has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, energy, and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, San Francisco, London, Edinburgh, and Shanghai. For more information, visit us.thegateworldwide.com.
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ADVERTISER PLATFORMS
Viant | September 19, 2022
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today named Ritesh Patel as its Chief Legal Officer, reporting directly to Viant’s CEO, Tim Vanderhook. The company also named Arish Gajjar as its new SVP, Deputy General Counsel, reporting to Ritesh Patel, CLO.
“As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant.
“As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant. “Bringing on key leadership with a proven track record and experience in the ad tech space supports our immediate and long-term business goals and we’re thrilled to welcome Ritesh and Arish to the team.”
Ritesh Patel – Chief Legal Officer, Viant
In this role, Patel will lead the company’s legal department and be responsible for all aspects of its legal affairs and serve on the Executive Committee. He brings almost two decades of legal experience, advising public and private technology companies spanning a variety of industries including advertising technology, network monitoring and security, digital storage and more. Most recently Patel served as the Head of Legal for Apeel Sciences where he led its legal team on global initiatives. Before Apeel Sciences, Patel was Vice President, Assistant General Counsel at The Trade Desk, where he served as lead attorney on key revenue deals and public company reporting obligations. There he also managed the legal operations team and helped shape and scale the legal department. Prior to that, he served in leadership roles at global organizations including Western Digital Corporation, where he led a team responsible for advising the go-to-market function of divisions that generated $10B in annual global revenue. Patel earned a J.D. from the UCLA School of Law, a B.A. in Business Economics from UCLA, and is a Certified Public Accountant (inactive).
Arish Gajjar – SVP, Deputy General Cousnel, Viant
In this role, Gajjar will work closely with the CLO and business stakeholders at all levels of the company to define and drive strategic and operational initiatives. He brings over a dozen years of experience in technology, media and telecommunications. Gajjar joins Viant from The Trade Desk where he was Lead Director and Associate General Counsel, leading a team that contributed to the rapid growth of the company’s core business by negotiating transactions with agency and brand advertiser clients, infrastructure vendors, inventory suppliers and other partners. Prior to that, he was an Associate Counsel at Time Warner Cable, where he focused on a wide range of commercial transactions. Gajjar earned a JD and MBA from American University and a B.A. in Economics and Political Science from Syracuse University.
About Viant
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
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AD NETWORKS,ADVERTISER PLATFORMS
Veritonic | August 10, 2022
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance. In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded, and The Junkees with Dave O'Neil and Kitty Flanagan. This year Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creative for the podcasts it represents.
“Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars, . “This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.”
Rob Ranieri, Co-founder and CEO of Ranieri & Co
As a key component of Veritonic’s suite of Campaign Performance tools which also includes Brand Lift, Attribution enables brands to understand the impact of their audio creative across any app, hosting platform, or listening device. The solution allows users to glean actionable insights on how audio is driving action on a given landing page, including site visits, cart activity, transaction data, and more. The attribution data can also be enhanced with benchmarks, norms, and unparalleled second-by-second engagement and brand lift data to provide the industry’s most comprehensive set of lifecycle audio measurement analytics available today.
“At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions,” said Scott Simonelli, chief executive officer of Veritonic. “By deploying our Attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments. We look forward to building a partnership with one of Australia and New Zealand’s leading podcast companies to help validate investments, optimize audio assets, and ensure increasing ROI for its clients.”
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.
About Ranieri & Co
In Australia and New Zealand, Ranieri & Co. exclusively represent leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded and The Junkees with Dave O'Neil and Kitty Flanagan. Ranieri & Co. also makes custom branded podcasts that hit the sweet spot between what brands want to talk about and what audiences are genuinely interested in. Stories that inspire, inform, and entertain. Ranieri & Co.'s first two original podcasts, Motherlode and The Long Haul, are out now. Find out more at www.ranieriandco.com
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