Andrews government spent $357.6 million on advertising in its first term

The Age | March 29, 2019

State government spending on taxpayer-funded advertising has increased significantly with more than $105 million splashed on ads in the financial year before the state election. By comparison, the government spent $82.4 million in the previous financial year of 2016-17. The latest government report on advertising showed the Andrews government spent $357.6 million on advertising between 2014 and 2018.However, the government maintains it spent $50 million less than its Coalition predecessor over four years. The Transport Accident Commission was the biggest advertising spender in 2017-18, forking out more than $12.5 million, followed by Visit Victoria, which spent almost $11 million promoting tourism. Campaigns for the Level Crossing Removal Authority cost almost $2.9 million.

Spotlight

In this video I'm going to show you how to create your first Twitter ad from scratch. This means we'll set up your Twitter ad account to begin with and then we'll go into how to create an ad on Twitter. To get started you first need to obviously have a Twitter account. Login to that Twitter account and you can go click here on your profile in settings and go under Twitter ads. Alright so to set up your Twitter ads account you will first need to start filling in some details - the country, timezone, let's go. That's it that is all you need to set up your Twitter ads account and from here you can start creating your first Twitter campaign.

Spotlight

In this video I'm going to show you how to create your first Twitter ad from scratch. This means we'll set up your Twitter ad account to begin with and then we'll go into how to create an ad on Twitter. To get started you first need to obviously have a Twitter account. Login to that Twitter account and you can go click here on your profile in settings and go under Twitter ads. Alright so to set up your Twitter ads account you will first need to start filling in some details - the country, timezone, let's go. That's it that is all you need to set up your Twitter ads account and from here you can start creating your first Twitter campaign.

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PROGRAMMATIC ADVERTISING

Adsquare to Support Unified ID 2.0

Adsquare | September 20, 2021

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PROGRAMMATIC ADVERTISING

Outbrain strategically moves to expand ad inventory, begins roll out of new Native Header Bidding solution

Outbrain | December 10, 2021

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BRAND MARKETING

Retail media is rising as Amazon, Walmart, and Target spend their top dollar

MediaRadar | April 08, 2022

MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be lucrative for the retail media networks. Moreover, this report states retail media has gained $3Bn+ through more than 35 thousand brands since May 2021. The report by MediaRadar explains the causes behind this phenomenal spending in retail media. The acquired addressable audiences provide hundreds of millions of data points to the companies like Amazon. This massive amount of data points includes the purchase level data of millions of people. (e.g., hundreds of millions of Prime subscribers) The retail industry does not depend on third-party data. Third-party cookies are seeing a downfall as companies like Apple and Chrome implement ways to eliminate them together. Instead, the retailers use first-party, shopper-level data to deliver timely and relevant ads. Moreover, the regulations and data privacy concerns through GDPR and CCPA have made collecting and using consumer data more complex than ever. However, retailers get precious consumer data from the consumers themselves. Consumer electronics companies, telecom service providers, software tracking technology companies and security technology companies have made the tech sector a top spender in retail media, which is followed by the food and retail categories, respectively. Within MediaRadar's tracking period (May 2021-Jan 2022), Amazon spent more than $1.36 Bn on ads, of which 45% was spent on retail media. Collectively Amazon, Walmart and Target have spent $2.3Bn on the advertisement. Since May, CPG brands have bought over $500 million on ads, accounting for around 17% of all buys (across 22 sites). Big CPG players like Mondelez, Hormel, Unilever and Kellogg took advantage, spending over $20 million and as much as $46 million to promote their brands. The CPG giants Mondelez, Hormel, Unilever and Kellogg are top players in the race of ad expenditure, pointing towards their improvised approach in media strategies due to the constantly rising e-commerce market. Although, given this trend, retail media may appear crowded; however, the brand interest in this media category remains prominent and sustaining.

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