AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING
Quotient | December 21, 2022
Quotient, a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute and measure off-site campaigns across multiple retailers through one central, transparent platform.
For brands, Quotient’s Retail Ad Network creates an “easy button” for planning and executing scaled yet targeted off-site media to drive omnichannel traffic and sales, with the ability to combine with digital coupons to further incentivize action.
“With more and more players continuing to enter the retail media landscape with their own networks, it’s becoming increasingly difficult for CPG and other brands to resource and navigate the fragmented space, determine where to allocate their budgets and measure campaigns holistically, The lack of consolidation and measurement standards in retail media has, we believe, created an opportunity for Quotient to become the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Ad Network, with the ability to combine retail media campaigns with digital coupons to drive further conversion."
Henri Lellouche, VP of Retail and Partnerships at Quotient
Campaigns executed through the new Retail Ad Network are delivered programmatically by Quotient’s dedicated demand side platform (DSP) across extensive brand-safe inventory on the open web and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party consumer purchase data and Quotient’s proprietary location intelligence data, the technology serves dynamic, co-branded creative targeted to specific customer segments to reach qualified shoppers with relevant content and drive conversion. Once a campaign is live, Quotient’s advanced measurement capabilities deliver transparent performance metrics of attributable sales by channel, creative and audience.
By aggregating media planning and buying across retailer networks, Quotient’s Retail Ad Network gives retailers of all sizes and all classes of trade the opportunity to access a larger share of ad dollars, with the scale amassed by multiple retailers within the network attracting commensurate ad investment. This solution presents a means for retailers to monetize their inventory and first-party data to generate incremental revenue. “Aggregating retailers within our network is designed to allow brands to achieve significant scale more easily. Ultimately, we believe this will empower retailers of all sizes to capture their share of the pie,” Lellouche continues.
About Quotient
Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv.
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DISPLAY ADVERTISING, RETARGETING
Zoomd | January 27, 2023
With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments.
Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology.
An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%.
Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS.
The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.
About Zoomd
Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.
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ADVERTISER PLATFORMS
MGID | November 15, 2022
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention.
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, including high-quality native placement, intelligent contextual targeting and brand safety, this new format will further facilitate publishers, advertisers and consumers to engage with creative in a more meaningful and positive way.
According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year. By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides.
Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors."
Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. Offering engagement rates up to six times higher than static display ads, they’re more effective at grabbing the attention of audiences and ultimately increasing the impact of advertising."
About MGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.
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