Horizon Media, Nielsen | April 12, 2022
US based Horizon Media, in partnership with Nielsen, has announced eMbrace, a platform that helps marketers engage with multicultural audiences.
Observing the current increasing diversity in US and peoples’ adherence to their own identity, race, culture and ethnicity, Horizon Media has discovered the brands’ need to connect with multicultural groups. eMbrace proposes to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities to engage with diverse audiences.
eMbrace is a new media planning platform developed with Neilsen’s software and data solution expertise. It recalibrates population-based survey/panel outputs for a more equitable emphasis on multicultural population insights. It will assist advertisers in developing more comprehensive, inclusive strategies that engage various audiences more effectively.
“When working with Nielsen as part of the development of eMbrace, we needed to collaborate with a company that shared the same vision of combining robust consumer and business data through advanced analytics. This is much more than a simple dashboard; it’s about creating a data-informed approach to identify strategic client imperatives,” said John Marson, SVP, Managing Director of CORD, Horizon Media’s Channel Observance, Research & Development team.
“When working with Nielsen as part of the development of eMbrace, we needed to collaborate with a company that shared the same vision of combining robust consumer and business data through advanced analytics. This is much more than a simple dashboard; it’s about creating a data-informed approach to identify strategic client imperatives,” said John Marson, SVP, Managing Director of CORD, Horizon Media’s Channel Observance, Research & Development team. “Our remit is to drive business results for our clients by understanding, engaging, and motivating their communities, and Nielsen is helping us develop this innovation.”
“For years Nielsen and Horizon Media have worked together to bring advertisers the data-driven insights they need to best reach their audiences where they are,” said Jay Nielsen, SVP of Planning Products at Nielsen. “We’re continuing to innovate with Horizon as the first to integrate this more robust data set. Through eMbrace, we're expanding the sample population to include more diverse respondents, providing an unprecedented look at diverse customer segments to drive equity and growth to minority audiences in media.”
Horizon’s press release states that eMbrace offers marketers the insights which will help drive channel mixes that are more inclusive of polyculture segments to better drive connections, resonance, and business outcomes. It will also help identify actionable business growth opportunities which would otherwise be not adequately capitalized.
The eMbrace assessments will enable more equitable investment and partnership allocation across minority-owned and minority-targeted media.
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ADVERTISER CAMPAIGN MANAGEMENT
Better Homes and Gardens Real Estate LLC | December 01, 2020
Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including socially far off gathering thoughts, stylistic theme, plans and then some.
In addition to thoughts on the best way to celebrate the holidays at home, the Season of Sharing campaign additionally includes "Ways to Give Back". The segment includes proposals for offering back this season, for example, investigating nearby volunteer chances, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page likewise showcases the holiday-related philanthropic endeavors of BHGRE® affiliates across the country over to give extra motivation.
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SOCIAL MEDIA ADVERTISING
Billy Gene Is Marketing | April 30, 2021
Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021.
The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-dollar experience."
Each class is live-streamed from their million-dollar studio, which features a 15'8" by 9'5" LED wall and multi-cam online experience, 25 luxurious theatre recliners, a production staff, and a curriculum designed to train students for the real world.
According to the Bureau of Labor Statistics, more than 80% of businesses collapse within the first ten years. There are 400 million small businesses worldwide. Businesses need clients when times are tough. When things are going well, they expect more clients. With over $121 billion spent on internet ads in 2020, world-class advertisers are in high demand.
Billy Gene and his in-house marketing staff will mentor students as they develop the in-demand skillset needed to assist businesses in gaining customers by direct response ads on Facebook, Instagram, and YouTube. The program is designed to help them develop new ads and attract perfect customers on a regular and predictable basis.
Billy Gene Is Marketing purposefully went in the opposite direction to a conventional marketing program: instead of costing tens or hundreds of thousands of dollars and taking four years, this certification costs $5,000 and takes four months to complete. Billy Gene will personally teach the class, and class sizes will be kept small and private. If students wish to be eligible for the advertisement certification, they must apply by May 4, 2021. Students can attend classes virtually or in person at the Billy Gene Is Marketing headquarters in downtown San Diego.
Commencement will take place in November 2021, and a special guest will deliver a speech. No spoilers here, but you're following this guy, and they're a game-changer when it comes to business growth.
Those interested in obtaining their advertising certification from Billy Gene Is Marketing should contact an enrollment advisor by phone.
Billy Gene Is Marketing is a San Diego-based marketing education organization with over 135,000 students in 75 countries. They've collaborated with some of the world's biggest franchises, including Massage Envy, Orange Theory Fitness, Crunch Fitness, and several more.
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