Anzu expands into programmatic advertising for consoles

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles. Benedy is the former CEO of Glispa Global Group and brings over a decade of leadership experience in the ad tech world. At the helm of Glispa – a company with €100M in annual revenues and a team of 250 people – Benedy oversaw its transformation from an affiliate marketing company into a full-stack ad tech business, including the acquisitions of JustAd and Relevantech. In this new role, Benedy will shape, manage and execute an overall corporate strategy, translating the product’s innovative features into a revenue-generating business. In addition, he will focus on amplifying brand relationships and positioning Anzu as a leader in the in-game advertising world.

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