ADVERTISER CAMPAIGN MANAGEMENT
PR Newswire | May 22, 2023
Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit "where they live" online. One creative now has infinite opportunities - saving time and resources.
Generative AI has been fully integrated into Liz, Seedtag's contextual AI platform that provides Deep Learning, Computer Vision and Natural Language Processing capabilities. Liz fully understands the desired contexts for the client's ad campaign and creates prompts to modify the original creative based on the best possible outcome. The AI generative platform builds new creatives using the insight driven prompts that target specific audiences and meet campaign objectives, according to the brand's creative brief.
While Seedtag already employs AI in its advertising offering to categorize the content of articles and contextualize creatives, generative AI provides advertisers more sophisticated creatives that perfectly match the content of the articles. This increases the effectiveness of contextual creatives even further, as studies from Lumen and Xandr have already shown that aligning context and creative generates a 20% uplift in attention and increases CTR by 1.6x.
To ensure a brand's creative integrity is always upheld, Seedtag's leading global design team oversees every AI-generated creative before presenting to advertisers - fusing the best of both worlds: state-of-the art tech with a human touch.
Fernando Pascual, VP of Design at Seedtag, states: "Outstanding creatives are vital to the success of any ad campaign, but it's equally important that these creatives are relevant to the context in which they're served. By integrating Liz with generative AI technology, we can offer our clients contextual creatives that integrate seamlessly with the context in which they will be displayed, helping them win the attention battle and drive better results, while also saving time and resources."
Seedtag is the leading global contextual advertising company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI allows brands to engage with consumers within their universe of interest on a cookie-free basis. Seedtag was founded in 2014 by two former Googlers with a clear mission: to change how online advertising is done. Today Seedtag has a large international presence with over 450 employees across the United States, UK, France, Spain, Italy, Germany, Netherlands, Dubai, India, Mexico, Brazil, Colombia, Argentina, and Chile.
MOBILE ADVERTISING, AD NETWORKS
PR Newswire | May 10, 2023
Studio71, a global media company, has launched a Vertical Video sales offering that streamlines advertising for brands and agencies, targeting growing mobile audiences watching short-form vertical videos. This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos. It offers insights into user behavior on TikTok, Snapchat, YouTube, and Instagram Reels, helping advertisers reach key audiences despite different platform algorithms.
Studio71 optimizes vertical video ads through its proprietary tool, ARROW, which uses data on audience behavior, interests, and platform algorithms to target unique users across major social platforms within one campaign view. The tool allows the company to serve ads between content, optimizing for the platform and categories most relevant to the target audience. Additionally, Studio71 collaborates with creators to develop custom-branded content tailored to each platform's audience and categories, ensuring optimal performance for brands.
"Brands and agencies are purchasing each of these platforms individually, which can be time-consuming, inefficient, and biased," says Matt Crowley, Co-CEO of Studio71. "That's why we developed our Vertical Video sales product, which provides a mobile-first video solution that enables brands to reach consumers efficiently in targeting the right audiences wherever they are, regardless of the platform, while also optimizing for the most effective delivery based on that brand's KPIs."
Through its partnership with Oracle Moat, Studio71 provides a unified video view of ad performance, enabling brands to track their campaigns and make informed decisions about their marketing strategies. This new product allows brands and agency partners to target desired audiences through Studio71's premium talent network more efficiently and effectively, providing them with a streamlined advertising process that yields measurable results.
"Our platform-agnostic premium talent relationships make Studio71 uniquely positioned to solve the challenge of targeting across multiple platforms in one integrated social campaign. Our partnership with MOAT provides a unified video view of ad engagement and enhances social efficiency for brands and agencies," says Kristin Mason, CRO at Studio71.
With over 15 years of experience fueling the creator economy, Studio71 is an expert at helping brands reach their target audiences through its premium talent creator network. Studio71's new Vertical Video sales product arrives at a time when short-form video content is on the rise and data-driven advertising is increasingly essential. The product provides a comprehensive solution to the challenges of multi-platform advertising and is tailored to meet the needs of today's mobile-first audiences.
Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71′s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71′s top digital creators for targeted media campaigns and custom branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
Business Wire | April 20, 2023
Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts.
Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV streaming devices by U.S. adults increased by 25 percent in the past two years. However, advertisers have lacked assurance that their TV streaming campaigns will accumulate audiences quickly during key brand moments, such as holiday shopping weekends and big product launches.
Now, Primetime Reach Guarantee brings a key benefit of cable advertising to TV streaming advertising. To get started, marketers choose a primetime date. Roku then prioritizes delivery to unique households across The Roku Channel and the additional top 100 channels on the platform.
In a pilot with one financial services brand, Roku reached more TV households during the one-day flight during primetime (8:00-11:00 PM locally) than an average program on a top-five cable network. Total household reach was 15% greater with Roku, helping the brand reach more prospective account holders during a key moment.
“This is a best-of-both-worlds solution to make brands unmissable,” said Kristina Shepard, Co-Head of US Brand Sales, Roku. “TV streaming has long brought precision and measurement to the largest screen in the home. Now, marketers can launch campaigns knowing they will deliver meaningful reach and impact quickly, too.”
This first-of-its-kind offering from Roku is available to buy directly from Roku, including programmatically through OneView. Roku is uniquely positioned to use tech, data, and machine learning to maximize reach and manage frequency. As the #1 TV streaming platform in the U.S., Canada, and Mexico**, Roku brings the scale that marketers have appreciated in cable to the streaming era with 70 million active accounts.
To learn more about Primetime Reach Guarantees, please visit our blog.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.