Apple ad focuses on iPhone’s most marketable feature — privacy

TechCrunch | March 14, 2019

Apple  is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone.In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text otherwise, and it’s in keeping with Apple’s messaging on privacy over the long and short term. “If privacy matters in your life, it should matter to the phone your life is on.”The spot will air tonight in primetime in the U.S. and extend through March Madness. It will then air in select other countries.

Spotlight

Programmatic is the best combination of targeting, reach, frequency, and performance to succeed in reaching your best prospects to deliver measurable results and ROI. Programmatic includes many channels such as display and native advertising, audio or video, and out-of-home. Programmatic reaches all screens, e.g. Smartphones, tablets, laptops, and PCs.

Spotlight

Programmatic is the best combination of targeting, reach, frequency, and performance to succeed in reaching your best prospects to deliver measurable results and ROI. Programmatic includes many channels such as display and native advertising, audio or video, and out-of-home. Programmatic reaches all screens, e.g. Smartphones, tablets, laptops, and PCs.

Related News

MOBILE ADVERTISING, AD NETWORKS

Pixalate Launches COPPA Compliance Toolkit for Child-Directed CTV Apps on Roku and Amazon Fire TV Stores

Pixalate | January 17, 2023

Pixalate, which is an analytics platform for fraud protection, privacy, and compliance for connected TV (CTV) and mobile advertising, has released a compliance toolkit for CTV to find and evaluate child-directed apps in the Roku and Amazon Fire TV app stores. The toolkit is designed to enable Pixalate's customers to identify, review, and assess child-directed apps that run on Roku and Amazon Fire TV in order to ensure compliance with relevant laws such as the Children's Online Privacy Protection Act (COPPA). The Pixalate Trust and Safety Advisory Board, which is made up of qualified educators and led by a former FTC enforcer, looks at apps through the lens of the COPPA Rule to see if they are aimed at children. Pixalate's new toolkit gives brands, ad networks, and agencies the ability to accurately find and label apps that are made for kids. Allison Lefrak, Pixalate's senior vice president of public policy, advertising privacy, and COPPA compliance, said, "As advertisers are focusing more on programmatic Connected TV inventory, it is important for them to keep in mind that COPPA also applies in the CTV space." She further added, "Identifying which apps are child-directed and whether they are potentially risky from a COPPA compliance standpoint is crucial in avoiding hefty penalties." These manual reviews are blended with AI to assign a COPPA violation risk to over 50,000 Roku and Amazon Fire CTV apps. If a publisher or advertiser knows that a CTV app is aimed at children, they must follow COPPA, which includes getting permission from the child's parents before collecting and/or sharing personal information. About Pixalate Pixalate is the market-leading platform for fraud protection, privacy, and compliance analytics for connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate is the only company that offers coordinated solutions for detecting and getting rid of ad fraud across display, app, video, and CTV. Pixalate's marketing compliance solutions include the industry's first COPPA compliance technology, which is designed to identify potential child-directed apps and online privacy compliance risks. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.

Read More

PROGRAMMATIC ADVERTISING

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment

DoubleVerify | November 16, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands. DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing. “Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments,” said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.” Today, advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across their advertising objectives, achieve better return on ad spend, and scale their message with multiple touchpoints. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “The evolution of our collaboration reinforces our goal to foster a safe and trusted ecosystem with added controls to help customers drive better value from their campaigns.” DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers. This release builds on the company’s previous work with LinkedIn to help power its custom, network-wide brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network. For more information about DoubleVerify, visit http://www.doubleverify.com. About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Read More

AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

Integral Ad Science | December 16, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform. "As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaign measurability and performance in gaming environments," said Tom Sharma, Chief Product Officer of IAS. "This partnership creates a new level of transparency for marketers and will ensure confidence that they are engaging real users and driving outcomes." In-game environments have posed various challenges for verification measurement, including multiple device types and platforms, which make it difficult to use a single tech suite for verification coverage. IAS's solution combats this issue by enabling marketers to validate that impressions are fraud-free, verify their campaigns reach real people, and equip them with critical campaign insights. All media quality measurements for in-game ads are reported through the IAS Signal platform and include mobile and web browsing campaigns. "This announcement further solidifies Gadsme as a transformative tech leader for the gaming ad industry specifically in 3D environments. Gadsme's non-intrusive video, display, and audio ad formats enable publishers to monetize their games without interrupting a player's experience. This is hugely advantageous to global brands and helps advertisers reach their target audience in a safe and ideal environment. Gadsme is proud to partner with IAS to deliver greater transparency for our inventory, and to help drive in-game advertising forward," Simon Spaull, Chief Revenue Officer & Co-Founder at Gadsme. IAS is expanding integrations with gaming partners to provide greater transparency into advertising performance. IAS will continue to address verification measurement across the broader in-game advertising landscape to provide advertisers coverage where it counts. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. About Gadsme Gadsme is the world's most advanced premium in-game ad monetisation platform, specializing in all non-intrusive ad formats, including video, display and audio. Gadsme was recently backed by UbiSoft and Galaxy Interactive, and works with the largest gaming and advertisers worldwide. Gadsme's unique product offers stability and premium inventory, with a suite of unique options, including clickable performance based in-game ads and recently launched audio ads, to serve the entire advertising world with measurable KPIs and maximize revenue for game studios.

Read More