Apple ad focuses on iPhone’s most marketable feature — privacy

TechCrunch | March 14, 2019

Apple ad focuses on iPhone’s most marketable feature — privacy
Apple  is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone.In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text otherwise, and it’s in keeping with Apple’s messaging on privacy over the long and short term. “If privacy matters in your life, it should matter to the phone your life is on.”The spot will air tonight in primetime in the U.S. and extend through March Madness. It will then air in select other countries.

Spotlight

See full, Interactive IAB Arena video here: http://www.iab.net/iabarena The IAB Arena is designed to illustrate, from a marketer’s perspective, how advertising messages are delivered to consumers in the vibrant and ever-expanding ecosystem of digital advertising.

Spotlight

See full, Interactive IAB Arena video here: http://www.iab.net/iabarena The IAB Arena is designed to illustrate, from a marketer’s perspective, how advertising messages are delivered to consumers in the vibrant and ever-expanding ecosystem of digital advertising.

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