AD NETWORKS

Apple Leaves Advertisers Shocked

Apple | June 13, 2022

Apple Leaves Advertisers Shocked
When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs.

“We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace.

“We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace.

Mobile marketers were expecting Apple to expand its anti-tracking feature on iPhones, but the company appeared more reserved at the Worldwide Developer Conference. Advertisers think that Apple might be feeling the pressure from companies voicing their dissent about the company’s tactics. Meta had recently slammed Apple for its anti-tracking grievances.

Apple has never clearly addressed the issues in the advertising ecosystem full of publishers, developers, third-party ad tech vendors, and businesses that advertise. “There’s been a lot of collateral damage, where privacy was more expensive than [Apple] thought,” said Rabah Rahil, chief marketing officer at Triple Whale, an e-commerce mobile marketing platform. “It’s one thing to put privacy first when everyone’s rich, but it’s another thing when people are going through really challenging times and economic headwinds.” Rahil has been working with thousands of small and medium-size merchants on Shopify, merchants that use mobile app marketing to grow. He thinks they are struggling because of Apple’s advertising changes.

Apple has made it hard for apps and publishers to get direct information on their audience unless the person gives direct permission. However, IP addresses have brought some solace to marketers so they can keep measuring their ad campaigns, which ad placements were effective and which audience to target.

Most marketers think Apple changed how it delivers it anti-tracking notices. It may still prevent data-sharing. It could make options like Private Relay, one of the last vestiges of tracking, more available.

Spotlight

Online advertising or marketing is bringing the website to the front page when the person searches in the SERP. There are several methods and forms of internet advertising. The website will get displayed on the internet in the shapes of banner advertising, classified advertisements, pop-up ads, business directory listing, social networking ads.

Spotlight

Online advertising or marketing is bringing the website to the front page when the person searches in the SERP. There are several methods and forms of internet advertising. The website will get displayed on the internet in the shapes of banner advertising, classified advertisements, pop-up ads, business directory listing, social networking ads.

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