Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies.
Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel.
Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location.
About Brightcove Inc
Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.
Business Wire | May 11, 2023
MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences.
Stewart brings a wealth of international experience from the media and ad tech industries to the role, having held Director level positions at Taboola, Marfeel, and RevContent most recently. Prior to this, he began his career in broadcasting, working with media brands including Viacom and News Corp.
Ryan Stewart, MGID’s Head of Publisher Acquisition (North America), commented: “Throughout my career, the opportunity to create transformation and growth has always excited me, and MGID is the perfect place for me to continue doing that. As challenges around data intensify in the years to come, native advertising solutions will continue to be essential for publishers and marketers worldwide. I’m looking forward to using my international experience to provide unique solutions to publishers in North America, at a time when the market needs new paths to monetization and quality.”
Sergii Denysenko, CEO at MGID, commented: “We’re really pleased to welcome Ryan to the MGID family. North America remains an important region for us, with huge potential for further growth. Ryan’s track record of innovation across both sides of the media landscape fits perfectly with our mission to provide unique native ad solutions for publishers, empowering them to monetize and thrive with their audiences front of mind.”
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.
Roku Inc. | March 13, 2023
Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation.
Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shoppers exclusive access to Roku-branded TVs. Together, they are transforming the TV experience for consumers and compelling marketers to spend more on TV streaming. The benefits for their mutual customers and partners are as follows:
Exclusive availability of Roku Select and Plus Series TVs at Best Buy
Pairing of Roku Advertising and Best Buy Ads for more relevant and performance-driven advertising
Best Buy Home Theater Experience with in-person interactive SXSW activation
They aim to accelerate conversions in TV streaming and retail media through the relationship. According to the report of eMarketer, in 2022, about 82% of U.S. advertisers planned to increase spending in retail media networks like Best Buy Ads. The most spending is from consumer electronics brands in this growth. The pairing of Roku’s active account holders with Best Buy’s customers will allow advertisers to enhance their marketing outcomes.
Co-Head of U.S. Brand Sales for Roku Media, Julian Mintz said, “Our goal is to create a better TV experience for everyone.” He added, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
(Source – Business Wire)
About Roku Inc.
Headquartered in San Jose, California, Roku Inc., a technology, information and media company, offers solutions for licensing, audio, an operating system for TV, streaming players and smart TVs, smart home, content distribution, OTT advertising, home entertainment, streaming media, and original programming. It has been transforming the advertising and streaming processes since 2002. It is a well-known TV streaming platform in the U.S., Canada and Mexico. Its streaming players, TV models, audio equipment, and purpose-built operating system provide an outstanding streaming experience. In addition, it seamlessly integrates with hardware and software. The Roku Channel is a free channel that reaches about 80 million households in the U.S. and Mexico.