MOBILE ADVERTISING, AD NETWORKS
Pixalate | January 17, 2023
Pixalate, which is an analytics platform for fraud protection, privacy, and compliance for connected TV (CTV) and mobile advertising, has released a compliance toolkit for CTV to find and evaluate child-directed apps in the Roku and Amazon Fire TV app stores. The toolkit is designed to enable Pixalate's customers to identify, review, and assess child-directed apps that run on Roku and Amazon Fire TV in order to ensure compliance with relevant laws such as the Children's Online Privacy Protection Act (COPPA).
The Pixalate Trust and Safety Advisory Board, which is made up of qualified educators and led by a former FTC enforcer, looks at apps through the lens of the COPPA Rule to see if they are aimed at children. Pixalate's new toolkit gives brands, ad networks, and agencies the ability to accurately find and label apps that are made for kids.
Allison Lefrak, Pixalate's senior vice president of public policy, advertising privacy, and COPPA compliance, said, "As advertisers are focusing more on programmatic Connected TV inventory, it is important for them to keep in mind that COPPA also applies in the CTV space." She further added, "Identifying which apps are child-directed and whether they are potentially risky from a COPPA compliance standpoint is crucial in avoiding hefty penalties."
These manual reviews are blended with AI to assign a COPPA violation risk to over 50,000 Roku and Amazon Fire CTV apps. If a publisher or advertiser knows that a CTV app is aimed at children, they must follow COPPA, which includes getting permission from the child's parents before collecting and/or sharing personal information.
Pixalate is the market-leading platform for fraud protection, privacy, and compliance analytics for connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate is the only company that offers coordinated solutions for detecting and getting rid of ad fraud across display, app, video, and CTV. Pixalate's marketing compliance solutions include the industry's first COPPA compliance technology, which is designed to identify potential child-directed apps and online privacy compliance risks. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.
Veritonic, Audacy | February 14, 2023
On February 13, 2023, Veritonic, the industry's most comprehensive audio research and analytics platform, announced a partnership with Audacy, and the results of a ground-breaking audio study concluding that in audio advertisements, four key elements—sonic branding, music, voice, and message, that maximize intent to purchase, recall, and brand favorability.
Sonic branding is a highly successful marketing method to increase brand identification and sales. It is an essential part of a brand's arsenal and a constant factor in advertising success. It is fundamental to how we perceive and recognize brands. A regularly used logo may strengthen a business's visual and vocal identity and increase brand recall. Sound branding accomplishes the following:
Increases Radio and Podcast purchase intent by 6% and 2%, respectively.
Radio ad recall increased by 17%, and podcast advertisements by 14%.
Sonic branding makes radio advertisements +7% more trustworthy, +6% more pleasant, +5% more powerful, and +4% more relevant.
The idea is to pick music that matches a business's fundamental values and brand identity, whether you're curating unique compositions or choosing essential tunes. Music may support a brand's values, attract attention inside advertisements, and connect with target consumers. Adding music to advertisements increases buying intent by 5%. Additionally, music helps commercials remain top-of-mind, drives buy intent, and ads with music were more remembered, achieving 4% greater recall.
Veritonic is a marketing intelligence platform specializing in the use of music in advertising campaigns. The platform uses machine learning to measure the effectiveness of music, voiceovers, jingles, and mnemonics. The business was established in 2015 in Killingworth, Connecticut. Global brands use Veritonic's complete audio research and analytics platform, agencies, publishers, and platforms to study, test, and assess the ROI of their audio assets and campaigns in-market, pre-market, and post-campaign. The ensuing knowledge helps customers to gain confidence in their audio investment, manage risk via optimization, and boost their return by engaging consumers in exciting audio experiences.
Audacy, Inc. is a Philadelphia, Pennsylvania-based American broadcasting company. It was founded in 1968 as Entercom Communications Corporation and is the second-largest radio corporation in the United States, with 235 radio stations in 48 media markets. In November 2017, the firm and CBS Radio combined. The deal was structured as an exchange offer, allowing CBS Corporation shareholders at the time of the merger to swap their shares for Entercom shares, representing a 72 percent ownership in the merged business.
AD TECH AND MARTECH
MonetizeMore | March 06, 2023
MonetizeMore, a company that partners with web publishers and app developers for ad monetization, has acquired Advanced Ads, an ad tech platform. Advanced Ads is a popular WordPress plugin for ad management with over 1,300 votes on WordPress.org and a 4.9-star rating. MonetizeMore's acquisition of Advanced Ads comes after being listed for three consecutive years on The Globe and Mail's ranking of Canada's Top Growing Companies.
MonetizeMore can enhance its ad optimization solutions by acquiring Advanced Ads features, including flexible ad injection and user/page content-based targeting. Incorporating these features will bolster MonetizeMore's existing publisher offering without the need for coding skills.
The acquisition will be implemented immediately, and the two platforms will be integrated shortly. In addition, the company plans to provide continued support to the existing clients of Advanced Ads while introducing them to MonetizeMore's platform, PubGuru, powered by artificial intelligence and other tools.
MonetizeMore is a technology company that specializes in programmatic advertising. It offers various services, including ad optimization, ad inventory management, and ad revenue maximization, which help publishers generate more revenue from their online advertising efforts. MonetizeMore leverages advanced technologies like machine learning and artificial intelligence to provide its clients with personalized solutions tailored to their unique needs. In addition, their team of experts works closely with publishers to analyze their ad performance data and identify areas for improvement. MonetizeMore's goal is to help publishers increase their ad revenue and achieve long-term success in the ever-changing world of online advertising.