ARF LAUNCHES QUALITY SEAL FOR ADVERTISING RESEARCH

ARF | June 27, 2019

The Advertising Research Foundation (ARF) has developed a quality certification programme to improve the transparency of marketing and advertising research studies. Established to address what the ARF terms as a ‘widening industry trust gap’, the programme will allow ARF members to have their research projects reviewed to ensure that they meet scientific standards regarding study purpose, design, methods and data analysis.

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What is ADVERTISING? What does ADVERTISING mean? ADVERTISING meaning - ADVERTISING pronunciation - ADVERTISING definition - ADVERTISING explanation - How to pronounce ADVERTISING? Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising by a government in favor of its own policies is often called propaganda. In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Spotlight

What is ADVERTISING? What does ADVERTISING mean? ADVERTISING meaning - ADVERTISING pronunciation - ADVERTISING definition - ADVERTISING explanation - How to pronounce ADVERTISING? Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising by a government in favor of its own policies is often called propaganda. In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

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AD NETWORKS

AcuityAds Named to The Globe and Mail's Third-Annual Ranking of Canada's Top Growing Companies

AcuityAds Inc. | September 28, 2021

AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies. Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%. AcuityAds was selected as one of Globe and Mail's Canada's Top Growing Companies due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice, and Purple Mattress are turning to illumin. "We are honored to be recognized on The Globe and Mail's 2021 Report on Business ranking of Canada's Top Growing Companies list for two consecutive years, to be included as a top company in Canada is a testament to the success of our illumin and further demonstrates a need to help brands across the U.S. and Canada understand the consumer journey." said Tal Hayek, Co-Founder, and CEO of AcuityAds. Launched in 2019, Canada's Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement in Canada by identifying and amplifying the success of growth-minded, independent businesses in Canada. It is a voluntary program; companies had to complete an in-depth application process in order to qualify. In total, 448 companies earned a spot on this year's ranking. The complete list of 2021 winners and accompanying editorial coverage is published in the October issue of Report on Business magazine—out now—and online. "As we look toward the future, Canada's Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges," says James Cowan, Editor of Report on Business magazine. "The entrepreneurs behind these companies are smart, tenacious, and unwavering in their commitment to their goals." "Any business leader seeking inspiration should look no further than the 448 businesses on this year's Report on Business ranking of Canada's Top Growing Companies, Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers." says Phillip Crawley, Publisher, and CEO of The Globe and Mail. About The Globe and Mail The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 6.4 million readers every week in print or digital formats, and Report on Business magazine reaches 2 million readers in print and digital every issue. The Globe and Mail's investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family. About AcuityAds AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying, and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique digital advertising capabilities to close the gap between planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America

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MOBILE ADVERTISING

Kubient's KAI Identifies SynthNet Ad Fraud Targeting Mobile App Space

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that utilizations design acknowledgment and gadget scoring to get and distinguish misrepresentation before it occurs. The outcome was a lot of deceitful site and PC traffic being communicated that professed to come from versatile sources like The Washington Post, Weather Underground, and a combination of applications in different classifications, for example, gaming, diversion, utilities, shopping, and food. SynthNet is a Central Control System (CCS) bot, which means it doesn't contaminate gadgets or settle on decisions from outsider organizations, but instead it is conveyed straightforwardly by the fraudsters on their own frameworks. These troublemakers use it to sell fake traffic as a video advertisement situation which offers a higher payout to the distributer contrasted with customary showcase publicizing. To send SynthNet everywhere scale and have wide immersion over the United States, SynthNet utilized a Cloud Service Broker (CSB). The administration empowered SynthNet to be conveyed over various cloud suppliers, for example, AWS, Google and Azure without requiring an immediate record with the administrations and it permits them to proceed to work and send on the off chance that they are handicapped from any single supplier.

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AD TECH AND MARTECH

AdTech Startup Tomi Secures Seed Funding to Make Real Estate Ads Perform as well as E-Commerce

Tomi.ai | June 24, 2021

Real estate, automobile, and financial services all have lengthy and offline sales cycles, and digital advertising does not work well in these industries. Because the real-world assets remain offline, the temptation for advertisers is to buy leads and clicks, which may increase customer acquisition costs. People browse, but they mainly purchase offline. Tomi, a new startup, intends to solve this problem by analyzing a user's activity on a company's website (through a tracking pixel combined with ad APIs and CRMs) to assist businesses in reaching customers more effectively in the manner of an e-commerce business. It has already raised a $1 million initial round from Begin Capital and the Phystech Leadership Fund. Tomi was founded by Konstantin Bayandin, a former senior director of digital marketing and technology at Compass and chief marketing officer at Ozon, called "Russia's Amazon." It competes with comparable AdTech firms such as Anytrack, Sociaro, Meetotis, Alytics, and Postclick. The difference, according to Bayandin, is that Tomi "focuses on offline conversions and works with various ad channels, including Facebook, Instagram, and Google." "Real-estate firms would love to use internet advertising to sell their inventory, but it turns out to be too costly and difficult," says Bayandin. In addition, people like browsing but rarely convert, and the majority of these transactions take place offline. As a result, real-estate clients are unsure of how to optimize for their real buyers. Tomi uses machine learning to examine how real buyers navigate the website and improve ad campaigns for conversions." The context for all of this is that, with Apple discontinuing IDFA, Google intending to delete third-party cookies from its Chrome browser, and the newest iOS 14.5 update enabling users to opt-out of "personalized ads," the whole advertising industry is in flux, necessitating the development of new technologies. Tomi, according to Bayandin, is a member of this new wave of AdTech.

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