AT&T's Xandr launches ad-buying platform for premium content

AT&T | June 10, 2019

REUTERS: AT&T Inc's advertising unit Xandr on Monday launched an ad-buying platform called Xandr Invest to lure advertisers with exclusive access to AT&T customer data and streamline how companies can buy ad space across different formats such as streaming video and mobile. The platform is AT&T's latest move to combine the pieces of two different acquisitions - media company Time Warner and ad technology company AppNexus - to evolve beyond a wireless phone carrier. Like other companies with advertising ambitions, AT&T will have stiff competition from Alphabet Inc's Google and Facebook, which together commanded nearly 60per cent of the U.S. internet advertising market in 2018, according to a report last week from consultancy PwC. AT&T had single-digit market share last year, PwC said.

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Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.

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AiAdvertising Campaign Performance Platform Helps Drive Results for Act! Software

AiAdvertising | December 09, 2022

AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that are delivering real result. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform. As Act! pursues its growth goals, we’re excited to be partnering with an innovative leader in persona-driven digital advertising and marketing,” added Martin. “AiAdvertising continues to advance our efforts with AI-informed models that are delivering real returns for us.” “We have achieved immediate and consistent results with AiAdvertising. These programs have contributed significantly to our lead volume and at a lower cost per lead. This has led directly to thousands of new prospects being introduced to the upgraded Act! product portfolio. AiAdvertising has fundamentally changed the way we target our promotions and has proven that persona-driven campaigns are not only more effective, but also lower our cost to acquire new customers. It’s a win/win,” concluded Martin. Act! is yet another successful example of how we are becoming the platform of choice for performance driven CMO’s. We provide an end-to-end solution which harnesses the power of AI and provides full transparency of what is working, what is not, and what to do next,” said AIAD CEO Jerry Hug. “Consistent with their roots, and to their credit, they are innovators and early adopters, and we are looking forward to helping them achieve their ambitious growth goals,” Hug added. About AiAdvertising AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company that is harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders. We are focused on eliminating waste and maximizing the return on digital ad spend.

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AD TECH AND MARTECH

MonetizeMore Wins Google Innovation Award for 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field. We are thrilled to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our industry-standard IVT detection and blocking solution that helps publishers prevent and fix ad setup policy violations (ASPV). ASPV is the total number of policy violations found on your website. This is not an easy market to break into, but with our vision of the future of the adtech industry and our dedication to providing real solutions that are easy to implement and deliver promised results, we made it happen. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year. MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop is the industry’s leading Invalid Traffic Detection & Blocking solution that leverages advanced AI with fingerprinting algorithms to identify and block invalid traffic, preventing both your site’s revenue loss and your users’ frustration with slow load times and frequent ad interruptions. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers. As a result, your ad inventory steers clear from revenue clawbacks, policy violations, and potential AdSense bans. Thanks to Google for really showing how important it is to keep on track for policy violations. This is specifically under the realm of invalid traffic. What a lot of publishers and Google Certified Publisher Partners don’t understand is that invalid traffic isn’t just traffic quality, it’s an ad setup policy violation. This comes under ad stacking, hidden ad units, aggressive refreshes, and click spam. These come all under the portion of invalid traffic and we have created tools under Traffic Cop that creates notifications and provides granular reports so that publishers can actually detect these ad setup policy violations and go through them step by step to fix them so that their policy violations can be prevented, fixed and ultimately their businesses are safer from revenue clawbacks. We’ve been able to decrease publishers’ revenue clawbacks by over 10X. We’re now able to offer Traffic Cop not only to publishers but also GCPPs via API and our reporting setup. To ultimately help the ecosystem and get rid of invalid traffic and ad setup policy violations!- Kean Graham, CEO of MonetizeMore. It is crucial to us since Google is such an influential player in the adtech industry, which makes them a good litmus test for how we’re doing overall. It’s gratifying to know that our hard work is being recognized and we hope it will continue in the years to come. This year, we have helped over 373 publishers with their ad setup policy violations and saved them hundreds of thousands of dollars in revenue clawbacks through Traffic Cop to optimize their overall ad setup and eliminate IVT. We are honored to use this annual award to motivate us to continue providing cutting-edge technology solutions that help publishers save time and money.

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The Trade Desk Introduces Galileo to Activate Advertiser Data

The Trade Desk | January 09, 2023

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