AT&T's Xandr launches ad-buying platform for premium content

AT&T | June 10, 2019

REUTERS: AT&T Inc's advertising unit Xandr on Monday launched an ad-buying platform called Xandr Invest to lure advertisers with exclusive access to AT&T customer data and streamline how companies can buy ad space across different formats such as streaming video and mobile. The platform is AT&T's latest move to combine the pieces of two different acquisitions - media company Time Warner and ad technology company AppNexus - to evolve beyond a wireless phone carrier. Like other companies with advertising ambitions, AT&T will have stiff competition from Alphabet Inc's Google and Facebook, which together commanded nearly 60per cent of the U.S. internet advertising market in 2018, according to a report last week from consultancy PwC. AT&T had single-digit market share last year, PwC said.

Spotlight

Wherever the consumers go advertisers follow. After radio, TV found its audience and the advertisers were quick to adapt. Technology changed again, and came the time of online platforms, helping organizations engage with their target clients. In this episode of Heads up, we take you inside a digital advertising agency and show you how is it different from a traditional one. Also, we will explore the career options available in the industry.

Spotlight

Wherever the consumers go advertisers follow. After radio, TV found its audience and the advertisers were quick to adapt. Technology changed again, and came the time of online platforms, helping organizations engage with their target clients. In this episode of Heads up, we take you inside a digital advertising agency and show you how is it different from a traditional one. Also, we will explore the career options available in the industry.

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MOBILE ADVERTISING

VidMob Has Agreed to Acquire Chiligum to Add Creative Automation to its Intelligent Creative Platform

VidMob | October 29, 2021

VidMob, the world’s leading platform for Intelligent Creative, today announced that the company is acquiring Chiligum, an advertising technology company that automates aspects of creative production to deliver personalized and dynamic advertising at scale. With the addition of Chiligum, VidMob offers the first full-stack creative operations solution for marketers who want high-performing creative at scale, while maintaining brand quality and best practices. Chiligum’s creative automation technology helps teams close the gap between what creative asset teams can produce and what their media and digital experience plans require, and compliments VidMob’s AI-powered creative analytics, Agile Creative Studio and Brand Governance suite of products, and it’s global network of expert creators. Creative optimization is a largely untapped opportunity for brands looking to improve advertising performance and business outcomes. Creative agility is especially critical for marketers who run digital campaigns with unique audiences and a large variety of ad formats. VidMob’s technology enables brands to understand the impact of messaging and creative on advertising campaign performance and provides real-time insights that can be implemented by creative teams. With Chiligum, ads can be instantly versioned and personalized at scale, which is particularly valuable for brands with large product catalogues, dynamic pricing and promotion needs, or the desire to deliver personalized advertising. With the addition of Chiligum, VidMob customers can easily: Scale ad production faster - Rapidly create versions of best performing ads 90% faster Personalize ads at scale - Automatically update ads with real-time data feeds Publish Everywhere - Easily publish to all major digital and social media platforms Global creative enablement - Localize content for different geographic, cultural and business contexts “Human creativity will always be the backbone of differentiation in communications. Creative Automation frees up creators to focus on delivering higher value creative impact by removing the tedious formatting and versioning tasks that, with the advent of digital and personalization, have taken over much of their time and energy. I'm thrilled to welcome the Chiligum team and look forward to working with them to accelerate our development of the operating system for intelligent creative.” Alex Collmer, founder and CEO at VidMob. “VidMob’s data-driven approach to creative performance is a perfect fit for our company,” said Deborah Folloni, CEO and Founder at Chiligum. “VidMob has the most comprehensive solution to support Intelligent Creative operations and together we will help marketers remove creative bottlenecks, deliver quality creative that is intelligent and brand compliant, and that can support dynamic and personalization use cases.” About Chiligum Chiligum is a leading adtech company with headquarters in Sao Paulo, Brazil that helps marketers create ad content at scale with automation solutions. Founded in 2015 by Forbes 30 under 30 honoree Deborah Folloni, Chiligum has delivered over 7 million ad creatives to date for global brands. Most recently, the company was featured as one of Brazil’s 100 Startups to Watch as one of the most promising and innovative businesses in 2020. About VidMob VidMob is the world’s leading platform for Intelligent Creative that provides an end-to-end solution to help brands improve their marketing results by unifying creative and data. VidMob is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives. Most recently, the company was included in Inc. magazine's annual list of the Best Workplaces for 2020 and VidMob received the 2020 Creative Intelligence Technology Innovation Award from Frost & Sullivan.

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BRAND MARKETING

Criteo Integrates with Oracle Data Cloud to Strengthen its Existing Brand Safety Offering

Criteo | November 19, 2020

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand safety keeps on picking up conspicuousness with sponsors and advertisers worried by the ascent of delicate news themes and deception. As per an ongoing Interactive Advertising Bureau (IAB) study, over 77% of industry experts refered to brand safety as a vital need in 2020. Criteo is reacting to these industry needs through its combination with Oracle to convey more noteworthy brand insurance to advertisers while proceeding to give scale and execution. Prophet Contextual Intelligence is an innovation that doesn't depend on close to home identifiers to improve promoting results by guaranteeing that notices get shown on brand-reasonable publicizing spaces with suitable relevant substance. Utilizing versatile AI, the innovation assesses catchphrases on site pages so sponsors can try not to connect their brand with negative substance and watchwords. The innovation can likewise be utilized to put promotions in settings that are more suitable and significant for the brands.

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AD NETWORKS

National Advertising Division Finds Chime's "No Overdraft Fees" Claims Supported; Recommends Qualification of "No Hidden Fees" Claims

National Advertising Division | December 29, 2021

The National Advertising Division (NAD) of BBB National Programs determined that Chime Financial, Inc.'s advertising for its "SpotMe" program disclosed the material information necessary to ensure that claims about its program are substantiated and that Chime's "no overdraft fees" claims are supported. Further, NAD found that the Chime homepage adequately qualifies its "no fees" claim so that consumers understand that out-of-network ATM fees are not among the hidden fees it eliminates. However, NAD recommended that Chime qualify claims on its "No Hidden Fees" webpage and television advertising to make clear that the eliminated fees do not include out-of-network ATM fees. The following express claims were challenged by NAD as part of its independent routine monitoring of truth and transparency in U.S. national advertising: "Banking with no hidden fees" "Say goodbye to hidden fees when you bank through Chime. No overdraft fees. No minimum balance fees. No monthly fees. No foreign transaction fees." "Say goodbye to hidden fees*" (at the bottom of the webpage: "*Out-of-Network cash withdrawal fees apply. Third-party and cash deposit fees may apply.") "And if I'm ever in a pinch, Chime SpotMe even lets me overdraw my account fee-free on debit card purchases." "I don't have to worry about overdraft fees. There's no surprises, no hidden fees." NAD also challenged implied claims that: When banking with Chime, consumers will not be charged any of the traditional fees that are imposed by traditional banks. Consumers will never be charged a fee they had not anticipated at the time of signing up for Chime. "No Overdraft Fees" Claims NAD inquired into whether claims about Chime's "SpotMe" program disclosed material limitations of the program and whether its "no fees" and "no overdraft fees" claims were truthful and not misleading. Based on the advertiser's explanation of its "SpotMe" program, NAD determined that the "SpotMe" advertising disclosed the material information necessary to ensure that its claims about the program are substantiated. The claims that the "SpotMe" program allows for "fee-free" overdraft or "up to $200 on debit card purchases with no overdraft fee" are truthful, as Chime does not charge overdraft fees. As a result, NAD determined that the "no overdraft fees" claims are supported. "No Hidden Fees" Claims Chime customers can use over 60,000 in-network ATMs without incurring any fees. If a Chime customer chooses to use an ATM out of that network, they will incur an out-of-network ATM fee. NAD determined that, absent a context that limits the message, Chime's "no hidden fees" claims reasonably convey the message that consumers will not have to pay "hidden" fees that are often associated with traditional banks, including out-of-network ATM fees charged by their institution. Accordingly, the proximity and placement of qualifying language is an important factor in determining if consumers that see the advertiser's "no hidden fees" claims understand that Chime charges out-of-network ATM fees. NAD found that the Chime homepage adequately qualifies its "no fees" claim, however NAD noted consumers could miss the small font disclosure at the bottom of Chime's "No Hidden Fees" webpage and that the claims presented in Chime's television commercials could more clearly qualify the "no hidden fees" claim. Accordingly, NAD recommended that Chime modify its "No Hidden Fees" webpage and television advertising to qualify the "no hidden fees" claim to make clear that the fees it eliminates do not include out-of-network ATM fees. In its advertiser statement, Chime stated that it "agrees to make enhancements consistent with NAD's recommendations." Further, the advertiser expressed its belief that it has "adequately qualified its advertising statements regarding the assessment of out-of-network ATM fees . . . nonetheless, Chime will consider the NAD's observations in undertaking enhancements to disclosures on the 'No Hidden Fees' webpage and in television advertising." All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. About BBB National Programs BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. About the National Advertising Division The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

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