Attack ads on simmer: Manitoba election campaign more about issues than scandal

citynews | August 25, 2019

With one party leader getting into trouble over his tropical vacation home and another with past criminal convictions and misogynistic writings, there’s a lot of material for a negative Manitoba election campaign. Long before Progressive Conservative Leader Brian Pallister called the election for Sept. 10, the Opposition New Democrats consistently attacked Pallister over his vacation villa in Costa Rica, where he at one point planned to spend up to two months a year. Pallister also failed to pay a Costa Rica tax on luxury properties until recently because he had not kept his property assessment up to date. Following regular attacks in the legislature, the New Democrats held a fundraising raffle. The winner got a Costa Rica vacation. On the campaign trail, however, the New Democrats have been tightly focused on public services, especially Pallister’s ongoing reforms to health care that have seen some hospital emergency departments downgraded.Their one, very marked exception is two recent ads in which actors appear to call Pallister an “ass,” although the last two letters are drowned out by traffic noise.

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Attain OpenX Partner for an Advertising Solution to Find New Target Audiences

OpenX | January 03, 2023

Attain and OpenX have announced a partnership that will allow for the targeting and measurement of Attain's zero-party data using OpenX's OpenAudience audience solution tool. Attain's data comes from its financial services app, Klover, which has over 4 million users and provides marketers with fully permissioned purchase data across all channels and verticals to find and target new audiences. Through its partnership with OpenX, Attain will be able to use OpenX's OpenAudience audience solution tool to improve its data-driven features. The partnership will enrich targeting capabilities for publishers and buyers using OpenAudience and will enable buyers to increase their reach and accuracy against target audiences by applying granular purchase data across their campaigns. This partnership will benefit both Attain and OpenX, as well as marketers, publishers, and buyers. "With our Attain integration, buyers can apply granular purchase data across their CTV, mobile, and web campaigns via OpenX's supply-side targeting solution. Our supply-side data integrations enable buyers to increase their reach and accuracy among their target audiences. "Buyers get a closer connection to publishers, which leads to higher match rates. We are excited to bring more unique and privacy-first supply-side targeting opportunities to market with high-quality data partners like Attain." Brian Chisholm, SVP of Strategic Partnerships at OpenX The partnership will also provide advertisers with tools such as return on ad spend and sales lift to increase match rates and scale. Attain’s zero-party data combined with OpenX’s OpenAudience audience solution tool will enable more accurate targeting of audiences by applying granular purchase data to campaigns. About OpenX OpenX, Leading innovator in advertising technology, OpenX contributes to the development of a society in which the open web flourishes. The business powers advertising across connected TV, mobile, and web platforms, enabling advertisers to connect with their target market across OpenX's extensive global publisher network. Every day, OpenX receives more than 300 billion ad requests from its more than 130,000 premium publishers. OpenX is one of the first businesses in the world to achieve Net-Zero status and has been recognized as a CarbonNeutral® company.

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MobileFuse Unveils New Ad Tools to Help Boost Revenue

MobileFuse | January 02, 2023

MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making their own tools. The MobileFuse SDK has reportedly allowed publishing partners to double fill rates and increase eCPMs by 20% or more. The SDK has duoBid, which lets advertisers run video ads in larger static banner inventory. It also has a proprietary video player with full VAST capabilities, support for rich media, lightweight technology, and support for the latest mobile technologies. With the help of these tools, publishers and mediation platforms have been able to make a lot more money and make more money from what they make. MobileFuse's SDK, integrated through an AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection. The implementation process was easy, and their team was responsive and always willing to help along the way." Amy Nicole Hernandez, CFO and VP of Business Operations at TextMe The SDK is the only way to get the proprietary video player, and the mediation adapters make it easier to connect to leading mediation platforms. With the SDK, publishers can also take advantage of the duoBid video ad-serving platform. About MobileFuse MobileFuse is a leading in-app advertising and CTV platform. In a variety of verticals, the company serves leading brands, agencies, bidders, and app developers. MobileFuse empowers its clients by reaching highly curated and receptive audiences through innovative solutions that combine location-based in-app and CTV exchanges, moments-based targeting, patented location verification, custom creative, and data-driven insights. MobileFuse, which was founded in 2009, is headquartered in New York City and has offices throughout the United States. The company will be carbon-negative by 2022.

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Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta | December 06, 2022

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