Attack ads on simmer: Manitoba election campaign more about issues than scandal

citynews | August 25, 2019

With one party leader getting into trouble over his tropical vacation home and another with past criminal convictions and misogynistic writings, there’s a lot of material for a negative Manitoba election campaign. Long before Progressive Conservative Leader Brian Pallister called the election for Sept. 10, the Opposition New Democrats consistently attacked Pallister over his vacation villa in Costa Rica, where he at one point planned to spend up to two months a year. Pallister also failed to pay a Costa Rica tax on luxury properties until recently because he had not kept his property assessment up to date. Following regular attacks in the legislature, the New Democrats held a fundraising raffle. The winner got a Costa Rica vacation. On the campaign trail, however, the New Democrats have been tightly focused on public services, especially Pallister’s ongoing reforms to health care that have seen some hospital emergency departments downgraded.Their one, very marked exception is two recent ads in which actors appear to call Pallister an “ass,” although the last two letters are drowned out by traffic noise.

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We took a look back at the last quarter so we could put together a veritable feast of whitepapers, studies, infographics, and articles that can help marketers perform at a higher level. Our Q4 2015 Research Roundup include reports on:Programmatic advertising: A brief history & predictions for the future,US Connected TV Usage: Digital Content Gives the 'First Screen' New Life,The 10 Best Ads of 2015.

Spotlight

We took a look back at the last quarter so we could put together a veritable feast of whitepapers, studies, infographics, and articles that can help marketers perform at a higher level. Our Q4 2015 Research Roundup include reports on:Programmatic advertising: A brief history & predictions for the future,US Connected TV Usage: Digital Content Gives the 'First Screen' New Life,The 10 Best Ads of 2015.

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MOBILE ADVERTISING

Advertisers Triple their Upfront Commitment with Snap

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020. Over the same time frame, Snaps' user base rose by 22% to 280 million, while average revenue per user increased by 36% to $2.74 year over year. Since the majority of Snap's users use Android smartphones, insulating it somewhat from upcoming tracking changes on Apple’s iOS 14.5. Ad rebound Advertisers are increasing their spending on Snap as the world recovers from the pandemic and the ad economy heats up again. Snap, which has been beefing up its direct response and e-commerce capability, is seeing travel and leisure advertisers, which have been hard hit by the pandemic, rebound “with a fury,” according to chief business officer Jeremi Gorman, highlighting the company's March acquisition of AR e-commerce platform Fit Analytics. Ecommerce, CPG, technology, streaming, online education, and telco brands are all showing interest in the platform. “We are seeing the return of some previously powerful categories, such as theatrical and movies,”she said. Snap is prioritizing augmented reality, partnering with brands such as Sweat, Gucci, The North Face, and American Eagle on branded lenses this quarter. In Q1, almost half (40%) of Snap users used filters regularly, with more than half of them being branded. “Augmented reality is one of our most exciting challenges as we look forward, and we are investing heavily in both core technology and community-facing AR apps on our service,” Evan Spiegel, co-founder and CEO of Snap, said during the earnings call. Snap also introduced a TikTok-rival update, Spotlight, in Q4, which was used by more than 125 million people in Q1. India, Mexico, and Brazil are now among the countries that have access to this feature. The IDFA to drop Snap is still unsure how Apple's App Tracking Transparency changes, which are set to take place on Monday, would affect its business. However, the company expects to grow by 80% in the second quarter. “It is not yet clear what the longer-term effect of the iOS platform updates might be on the topline momentum of the business,” said chief financial officer Derek Anderson. According to Spiegel, Apple's decision to delay the updates until April has given Snap time to implement SKAdNetwork, Apple's solution for measuring user activity across its applications, which it is testing with partners along with other "privacy-centric" solutions.

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ADVERTISER CAMPAIGN MANAGEMENT

SERVPRO Launches New Advertising Campaign to Reinforce Leadership Position

SERVPRO | November 02, 2021

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content. The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness. This campaign showcases how SERVPRO makes Like it never even happened® happen. It dramatizes how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that." Mike Stahl, SERVPRO's Chief Marketing Officer The campaign was created by BUNTIN, SERVPRO's lead brand and advertising partner. The team at BUNTIN partnered with Los Angeles-based production house Smuggler, the top-rated production company in the United States, to produce two spots that combined massive in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Filip Engstrom was tapped to direct this project, bringing his modern aesthetic and expertise in large-scale productions to make the campaign even more impactful. "While we're well-known for our work in fire and water cleanup and restoration, 'There's a PRO for That' also creates a framework for us to promote the other services we offer as well as potential future offerings," Stahl added. In addition to the advertising campaign, SERVPRO is unveiling a brand refresh featuring changes to its logo and several significant updates to its website, including a new "look and feel." This is the first time SERVPRO has updated its logo since 2013. Featuring a new layout, the website changes offer a better user experience by connecting customers to their local SERVPRO location using auto-location detection, which makes the overall site significantly easier to navigate. The site also features new content demonstrating the processes and steps their PROs use to make it look Like it never even happened® happen. "With this brand refresh, we've maintained the legacy attributes of our brand, but given it a modern look and feel. Along with the new brand platform, our work to make our logo more modern, functional and iconic is representative of our system-wide commitment toward maintaining our position as the industry leader," Stahl added. View "There's a PRO for That" campaign here. About the Production A crew of 85 film industry professionals in Los Angeles collaborated in real time with a team of digital effects and cinematography experts in Sweden, carefully following COVID-19 safety protocols over three 12-hour filming days. The production team selected an abandoned factory outside downtown Los Angeles, which also provided the right environment to create a test facility look and feel and to show what SERVPRO experts are capable of doing. The over-the-top nature of the campaign demanded a large versatile production location that could accommodate space for a helicopter to drop a giant water balloon on top of a model home and for an airplane engine to blast the set of a hair salon, as well as tons of gadgets, rigs, engines, extras and SERVPRO experts with their gear, vans, a big-rig truck and specialized equipment. This new campaign replaces SERVPRO's "Whatever Happens" campaign that has been in circulation since early 2019. A separate campaign to promote Certified: SERVPRO Cleaned, an enhanced cleaning program created in response to COVID-19, aired from June through December 2020. About SERVPRO For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, biohazard and pathogen remediation. SERVPRO's professional services network of more than 1,900 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small – from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to make it "Like it never even happened.

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AD NETWORKS

ENGINE Media Exchange Data Connected Marketplace™ Expands with Audigent SmartPMP™ First-party Data Solution

ENGINE Media | January 28, 2022

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