Attack ads on simmer: Manitoba election campaign more about issues than scandal

citynews | August 25, 2019

Attack ads on simmer: Manitoba election campaign more about issues than scandal
With one party leader getting into trouble over his tropical vacation home and another with past criminal convictions and misogynistic writings, there’s a lot of material for a negative Manitoba election campaign. Long before Progressive Conservative Leader Brian Pallister called the election for Sept. 10, the Opposition New Democrats consistently attacked Pallister over his vacation villa in Costa Rica, where he at one point planned to spend up to two months a year. Pallister also failed to pay a Costa Rica tax on luxury properties until recently because he had not kept his property assessment up to date. Following regular attacks in the legislature, the New Democrats held a fundraising raffle. The winner got a Costa Rica vacation. On the campaign trail, however, the New Democrats have been tightly focused on public services, especially Pallister’s ongoing reforms to health care that have seen some hospital emergency departments downgraded.Their one, very marked exception is two recent ads in which actors appear to call Pallister an “ass,” although the last two letters are drowned out by traffic noise.

Spotlight

With an eye on making Linear TV advertisements more attractive for advertisers and consumers alike, the Broadcasting industry has taken to building an Addressable TV Advertising ecosystem. Although this ecosystem is facing teething challenges, it is gaining popularity. Several reports two of which are the following (source: Video Advertising Bureau Addressability report 2016) emphatically endorse the growth of Addressable TV Advertising.

Related News

PROGRAMMATIC ADVERTISING

Simpli.fi, a Leading Programmatic Advertising Platform, Announces Completion of Significant Investment from Blackstone at $1.5 Billion Valuation

Simpli.fi, Blackstone, GTCR | October 04, 2021

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 billion. "We are thrilled to embark upon this next chapter for Simpli.fi as we welcome Blackstone as a new partner, Working alongside Blackstone and GTCR, we look forward to driving further product innovation and expansion of our platform, both organically and through our targeted acquisition strategy, in order to better serve the needs of advertising agencies and media buying organizations." said Frost Prioleau, Co-Founder and CEO of Simpli.fi. Simpli.fi's full suite of mission critical workflow and ad buying software enables agencies and media groups to manage their core operations more efficiently, and to execute high ROI omni-channel ad campaigns. Each month, the company's innovative programmatic advertising platform powers over 120,000 CTV, mobile, and other digital campaigns for 30,000 active advertisers. "Blackstone shares our vision and strong belief in Simpli.fi's growth potential and, importantly, brings complementary expertise and valuable resources to bear. We look forward to working together to support the company's continued expansion." added Craig Bondy, a Managing Director at GTCR, and Stephen Master, a Principal at GTCR Evercore, LUMA Partners, and Canaccord Genuity served as financial advisors, and Kirkland & Ellis LLP served as legal advisor to Simpli.fi and GTCR. Simpson Thacher & Bartlett LLP served as legal advisor to Blackstone. "As local media spend increasingly moves from linear to digital channels, we are excited to partner with management and GTCR to build upon Simpli.fi's market leadership in this space, We look forward to investing behind Simpli.fi's rapid growth trajectory as it continues to innovate and serve customers through superior technology and customer service." said Sachin Bavishi, a Managing Director at Blackstone. About Simpli.fi Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,400 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 120,000 campaigns for 30,000 advertisers in a typical month. About Blackstone Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $684 billion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. About GTCR Founded in 1980, GTCR is a leading private equity firm focused on investing in growth companies in the Growth Business Services, Technology, Media & Telecommunications, Healthcare and Financial Services & Technology industries. The Chicago-based firm pioneered The Leaders Strategy™ – finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through transformational acquisitions and organic growth. Since its inception, GTCR has invested more than $20 billion in over 250 companies.

Read More

Facebook and Instagram users now able to block political ads

Facebook | June 19, 2020

Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections. Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center. Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections. With so much of our discourse taking place online, I believe platforms like Facebook can play a positive role in this election by helping Americans use their voice where it matters most – by voting . - Mark Zuckerberg Opting Out of Political Advertising Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center. Among the myriad features it will showcase, there’s one that users are likely to be happiest about: they will be able to opt out of political advertising, starting today with a rollout over the next few weeks. The definition of political ads include the following: • social issues • electoral ads • political ads from candidates • super PACs • any ad type with a “paid for by” disclaimer The action can be taken by either hitting the three dots on the ad and choosing to to no longer see it, or it can be set up in your preference for Ad Topics in the Ad Preferences section. Read more: Facebook & Instagram add more ways to support local businesses Here are demo videos on both methods: It can also be done in Instagram, again with either option: They note that this will roll out in the fall to other countries where enforcement is possible. Clarity Around Ad Sharing Another issue that’s being addressed is clarity around politically-sponsored ads. While political ads must contain the “paid for by”disclosure, there was a catch: if an ad was shared onto a users profile or Page, the disclaimer would disappear. This blurred the line for users around what was a paid-for statement. Starting today, the “paid for by” note will follow that ad, no matter where it’s shared. Public Spending Accountability Facebook will also be implementing transparency in account spending. There will be an ad spending tracker present reflecting total spends for US House races, Senate races, and also Presidential candidates. They will also have a tracker that can compare advertiser spending in political and issue ads. All of these additions are extensions of Ad Library features and user controls that were promised back in January. Voting Information Center The tug-of-war over whether Facebook should be involved in political messaging has been a contentious issue for years. Many have been frustrated with their refusal to put tighter controls in place, but Mark Zuckerberg has stood by his stance that Facebook’s role is to facilitate information and participation in governmental elections. Ultimately, I believe the best way to hold politicians accountable is through voting, and I believe we should trust voters to make judgments for themselves. That’s why I think we should maintain as open a platform as possible, accompanied by ambitious efforts to boost voter participation. - Mark Zuckerberg In that vein, Facebook has created a Voting Information Center. It will provide details to users about how and where they can vote. This includes information about mail-in ballots, voter registration, and early voting options. Read more: Facebook buys Giphy to integrate it with Instagram service They also note they will include posts from state election officials and verified local election authorities. It will appear front and center on users’ News Feeds. Their full announcement can be found here.

Read More

Social Media Trends Around the US - Latest Analysis from Falcon

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American public, but for people around the world, which is why Falcon.io believed it was important to share our insights," said Daniel Grant, Director of Growth Marketing at Falcon.io. "With thousands of news stories and social media mentions published every day, it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public." All information was ordered and broke down utilizing Falcon Listen, a web-based media listening instrument that draws experiences from millions of online media presents on assist brands with following patterns and comprehend brand perception Using Falcon Listen, Falcon.io checked Facebook, Twitter, and Instagram for mentions of catchphrases around the US election from October fifth to October 30th to catch crowd supposition, track well known hashtags, and find rising patterns in crowd conversations. Key report findings include: COVID-19 garnered the greatest number of mentions in the last 30 days with 2.35M social media mentions. Mentions of "jobs", "Joe Biden", "recession", "stock market", "Donald Trump" and "taxes" were some of the most used phrases in social mentions. Mentions of "Greta Thunberg" and "teen climate change activist" received 11K mentions in conversations about climate change and the election. The "Supreme Court" mentions followed "COVID-19" mentions with over 2.12M. To measure whether feelings of social mentions were good, antagonistic or impartial, Falcon likewise utilized Falcon Listen to survey the emotional effect of individuals around every theme. When taking a gander at mentions of the Supreme Court, the group found that mentions about Kamala Harris and the Supreme Court and Joe Biden and the Supreme Court showed a higher pace of negative feeling when contrasted with mentions of the Supreme Court and President Trump and Vice President Mike Pence. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

Read More

Spotlight

With an eye on making Linear TV advertisements more attractive for advertisers and consumers alike, the Broadcasting industry has taken to building an Addressable TV Advertising ecosystem. Although this ecosystem is facing teething challenges, it is gaining popularity. Several reports two of which are the following (source: Video Advertising Bureau Addressability report 2016) emphatically endorse the growth of Addressable TV Advertising.