Attack ads on simmer: Manitoba election campaign more about issues than scandal

citynews | August 25, 2019

With one party leader getting into trouble over his tropical vacation home and another with past criminal convictions and misogynistic writings, there’s a lot of material for a negative Manitoba election campaign. Long before Progressive Conservative Leader Brian Pallister called the election for Sept. 10, the Opposition New Democrats consistently attacked Pallister over his vacation villa in Costa Rica, where he at one point planned to spend up to two months a year. Pallister also failed to pay a Costa Rica tax on luxury properties until recently because he had not kept his property assessment up to date. Following regular attacks in the legislature, the New Democrats held a fundraising raffle. The winner got a Costa Rica vacation. On the campaign trail, however, the New Democrats have been tightly focused on public services, especially Pallister’s ongoing reforms to health care that have seen some hospital emergency departments downgraded.Their one, very marked exception is two recent ads in which actors appear to call Pallister an “ass,” although the last two letters are drowned out by traffic noise.

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Contextual Advertising Expert Seedtag Opens US Headquarters in New York

Seedtag | July 16, 2022

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies. The ad tech company, with employees already on the ground in major US cities, expects to triple head-count by the end of 2022. The US leadership team will be led by US managing director Brian Danzis, joined by co-founder and co-CEO, Albert Nieto, who will be relocating to New York. Albert will be on-site to oversee International Sales, Marketing, and Finance and support Seedtag’s rollout in the US. The New York office will act as Seedtag’s new commercial HQ while the company’s development and operations hub will remain in its founding city Madrid. Seedtag’s main US office will be located in New York, with satellite offices in Miami, Chicago, and Los Angeles. Seedtag’s New York office will act as a base for a brand new team that will be led by Brian Danzis, US managing director. Brian brings over 20 years of experience and expertise in advertising, sales and marketing in North America. Brian has served in a number of leadership roles in digital media throughout his career, gaining a wealth of expertise in driving growth. He has gained a reputation as an outstanding leader, capable of rallying his teams around plans and effectively crafting and executing strategies. Prior to joining Seedtag, he served as EVP, agency solutions for VideoAmp where he was responsible for managing the national sales team. Previously, he served as global head of video & live event sales at Spotify, where he developed and executed the go-to-market strategy of the platform’s video ads business. With Seedtag's arrival in the US, American advertisers will be able to increase the effectiveness of their advertising while respecting users' privacy. Seedtag's solution is currently the leading contextual solution in Europe and Latin America, with its AI and programmes such as Seedtag LAB providing advertisers with a much deeper understanding of user interest.

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Plymouth Rock Launches The Bostonians Ad Campaign

Plymouth Rock | July 20, 2022

Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation. “Today that includes a number of innovative product offerings, including our sports programs, which provide insurance benefits and unique access to our favorite sports teams. We think ‘The Bostonians’ campaign is a fun way to bring together the sports and insurance worlds – hopefully with a few laughs along the way.” “The Bostonians” campaign was created in partnership with Plymouth Rock’s lead creative agency, HeyLetsGo. Ads feature a fun cast of characters living together under one roof, all with two things in common — a relentless love for the Patriots, Red Sox and Bruins and an appreciation for Plymouth Rock insurance and their unique fan perks. This big, happy Boston sports family includes mascots Wally, Pat Patriot and Blades, Bruins announcer Jack Edwards, the Red Sox groundskeeper, the Bruins ice cleaner, a Patriots end zone Militia Man, a Patriots cheerleader, the beloved sister from Lawrence and their nosy next-door neighbor. The new work features seven 30-second spots styled after 80s and 90s sitcoms and even includes its own theme song. Ads will air across cable, digital and social channels. Videos can be viewed on plymouthrock.com/TheBostonians and on Plymouth Rock’s YouTube channel. “Our goal for this campaign was to show how Plymouth Rock offers insurance solutions that are tailor-made for Boston sports fans,” said Tim Cawley, Chief Creative Officer at HeyLetsGo. “We want ‘The Bostonians’ to be more than just ads about Plymouth Rock’s great sports perks.” To learn more about Plymouth Rock auto and home insurance and its special perks for Boston sports fans, reach out to your local insurance agent or visit plymouthrock.com. About Plymouth Rock Plymouth Rock was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Plymouth Rock’s innovative approach puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online, using a mobile device, by phone or with one of Plymouth Rock’s agents. Plymouth Rock Assurance® and Plymouth Rock® are brand names and service marks used by separate underwriting, managed insurance, and management companies that offer property and casualty insurance in multiple states. Taken together, the companies write and manage more than $1.6 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania. Each underwriting and managed insurance company is a separate legal entity that is financially responsible only for its own insurance products. You can learn more about us by visiting plymouthrock.com.

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Targetspot and Gadsme Join Forces to Launch In-Game Audio Ads to the World

Targetspot, Gadsme | September 16, 2022

Targetplay, a new division of Targetspot (Paris:ALTGS) (Brussels:ALTGS) dedicated to gaming, today announces a new representation partnership with Gadsme, a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios. Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale. Guillaume Monteaux, CEO of Gadsme, declared: “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format - jointly developed with Targetplay - is designed to maximise audio KPI’s and minimise user disruption.” Guillaume Monteaux, CEO of Gadsme, declared: “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format - jointly developed with Targetplay - is designed to maximise audio KPI’s and minimise user disruption.” The most premium inventory in the market Adam Pattison, Global Head of Targetplay, said : “Our advertising partners have been experimenting with in-game audio, and our partnership with Gadsme gives them access to some of the most premium inventory in the market today.” “Targetspot was always a pioneer in the audio industry and with this division we maintain our vision of opening new possibilities in the audio advertising industry. Mobile gaming advertising spending is forecasted to reach 130 billion dollars worldwide in 2025*, a great opportunity for audio ads who are preferred by 75% of mobile users over video ads** because they allow the gamer to keep playing”, stated Mario Cabanas, General Manager at Targetspot. *Source: Source: Juniper Research; ID 1240471 I Survey period: 2020, worldwide ** Source: Audiomob study About Gadsme Gadsme is a premium In-Game Ad monetisation solution, specialising in non-intrusive Ad formats. Recently backed by UbiSoft and Galazy Interactive and working with some of the largest gaming and advertisers worldwide. Their unique product offers stability and premium inventory, with a suite of options, including clickable performance based In-Game ads, to serve the entire advertising world with measurable KPIs and maximise revenue for game studios. About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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