On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute.
By incorporating Veritone Attribute, Audacy aims to enhance its capability to demonstrate the effectiveness of its broadcast ad campaigns. It plans to achieve this by providing advertisers with valuable directional insights regarding the performance of their campaigns across a wide range of Audacy radio brands. With this enhanced data, advertisers can make more informed decisions about their campaigns and compare their performance on Audacy stations to other advertising mediums. In addition, research has shown that attribution reporting helps increase advertiser spending and reduces the frequency of canceled ad campaigns, making it a valuable tool for evaluating campaign performance.
Veritone Attribute is a tool that enables advertisers to analyze the relationship between their broadcast ad exposure and website traffic. By providing insights on creative, daypart, day of the week, and station, the tool helps advertisers optimize their campaigns to achieve better results. In conjunction with other Veritone aiWARE applications, Veritone Attribute also allows Audacy to measure post-exposure actions taken by listeners, including those resulting from sponsorships, billboards, live mentions, promotional commercials, and other in-content integrations.
Veritone is a prominent provider of enterprise artificial intelligence (AI) solutions that serve organizations operating in regulated and commercial sectors. Its software, services, and industry applications streamline data management, empowering some of the most renowned brands globally to function more efficiently, expedite decision-making and boost profitability. Its aiWARE™ is a market-leading enterprise AI platform that seamlessly integrates machine learning models to convert audio, video, and other data sources into practical intelligence. In addition to its extensive partner ecosystem, Veritone's professional and managed services help to develop and construct AI solutions that resolve current and future problems.