AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win.
The campaign will appear on radio, print, online and on social media. AutoNation, I Think Studios and Zimmerman Advertising developed it.
In an email to Automative News, Marc Cannon, the Chief Customer Experience Officer at AutoNation, did not mention how many millions of dollars the retailer plans to splurge on the campaign. Instead, he said that the ads highlight AutoNation employees, “the people who make us a great place to purchase, sell or service a vehicle."
"We are always looking to add talented, driven people to our organization," Cannon said
"We are always looking to add talented, driven people to our organization," Cannon said in the email. "As we continue to build our business, we want to build with the best from all over the country."
AutoNation’s jobs page on Wednesday showed 1,263 results for positions ranging from finance and insurance manager, porter, cashier, and sales associates to a service advisor at locations across the country.