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Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content.

“Backtracks’ goal is to provide a superior experience for both publishers and audiences,” said Jonathan Gill, CEO of Backtracks. “The use of AI and ML for data analysis, predictive modeling, and self-learning systems ensures that computers can help humans create better podcasts and content. Backtracks Traffic Surge informs creators of what’s working and detecting patterns in the data at a scale and speed that humans cannot. Better data, better content, and a better experience are at the core of Backtracks.”


Backtracks Traffic Surge technology allows publishers to pinpoint highly trafficked podcast episodes and segments, identifying high interest content that will allow for repeated success. Backtracks Traffic Surge technology picks up outsized levels of engagement and notifies publishers of data trends. The alerts and data are tailored to individual publisher’s content, creating a seamless process for creators to be able to break down trends within each series and episode and help publish more content that drives a high volume of traffic. Backtracks Traffic Surge is a notable step in the continued use of AI and ML in Backtracks’ podcast and advertising analytics technology.

2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies like Backtracks Podcast Analytics, Backtracks SDKs, Backtracks Player, interactive audio and head-nod detection. Most recently, Backtracks announced its IAB podcast measurement certification for podcast analytics and advertising metrics and a collaboration with Google Cloud to allow publishers and advertisers to view their podcast advertising and analytics data within Google Data Studio. Backtracks continues to invest heavily in further development of existing and new product offerings and its infrastructure platform, to help podcasters and audio partners around the world measure, monetize, and advertise in audio and podcasting.

About Backtracks
Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, McKinsey & Company, Stratfor, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.

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Business Wire | June 09, 2023

InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market. "We are thrilled to introduce Inder as our new Chief Technology Officer. With his extensive experience and visionary leadership, we are highly confident that InMobi will continue to excel in the rapidly evolving digital landscape,” says Abhay Singhal, Co-founder and CEO of InMobi Advertising Platform. “Inder shares our commitment to innovation and delivering exceptional products to our customers. His appointment reaffirms our unwavering dedication to remaining at the forefront of technological advancements and driving sustainable growth." Pall will oversee InMobi’s technology strategy, product development, and engineering teams, ensuring their seamless alignment with the company’s overarching vision and objectives. Pall takes the helm as the company has seen a 25 percent year-over-year growth across the businesses. Pall will continue the innovative cycles, leveraging machine learning and generative AI technologies to help InMobi solutions to continue to evolve to the current market dynamics. In nearly two decades of leading technology teams, Pall has focused on both commerce and mobile categories. An InMobi veteran, Pall is responsible for the creation of InMobi’s foundational big-data platform, architected the company’s Commerce Media solutions, and was on the founding team of Glance. Pall was also a founder of Pikup.ai, an autonomous retail store technology. "I am deeply honored to assume the role of Chief Technology Officer. This is an incredibly exciting time for the company, and I am eager to collaborate with the exceptionally talented team here to accelerate innovation and create new avenues for growth. By harnessing the immense potential of technology, we will propel InMobi's digital transformation, ensuring that our advertising solutions surpass customer expectations and set new industry benchmarks," shares Pall. About InMobi InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.

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PR Newswire | May 03, 2023

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PR Newswire | May 18, 2023

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InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

Business Wire | June 09, 2023

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