Adwerx | October 20, 2020
Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. The company's role as a leading technology company was established in 2017 after launching its Advertising Automation Platform, originally designed to serve the needs of the real estate industry through automated ads for new home listings. Building off its tremendous success in real estate, Adwerx set sights on the mortgage, financial services, and franchise verticals. Now just three years later, Adwerx is working with 25% of top brokerage firms and over 15% of the top mortgage originators in the U.S., and has developed a full service, hyperlocal, custom targeted solution that provides brand-locked advertising across social media, streaming TV, and top websites.
Perion | November 03, 2020
Perion Network (NASDAQ: PERI) declared today the recharging of a multi-year vital organization with Microsoft (NASDAQ: MSFT) to drive search advertising business development through Perion's hunt innovation division, CodeFuel, and give a more vivid encounter across work area and portable.
The proceeding with coordinated effort between the organizations will empower CodeFuel to additionally develop its distributer connections offering, worthwhile pursuit innovation arrangements, and complex ability for adapting their advanced properties. These incorporate shopping, item correlation and substance sites, applications, program augmentations, versatile launchers, and white name web indexes. Utilizing CodeFuel's distributers' organization empowers Microsoft to build search advertising piece of the pie and associate sponsors to a great many likely clients while advancing client experience through distributer properties.
In the previous two years, CodeFuel has shown huge development through engaging distributers to make new income streams and remarkable inquiry encounters, while zeroing in on progressively excellent adaptation answers for track search interest.
“Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,” said Doron Gerstel, CEO of Perion. “As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.”
“In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers,” said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising. “Perion has leaned collaboratively into shared goals for brand safety and user protections, and we look forward to growing into this new era together.”
“We are delighted to continue to work closely with Microsoft on Publisher Search Solutions for desktop and mobile. Our mission is to continue to empower publishers with advanced technology solutions to grow their businesses. An enhanced search experience has proven itself to be a predictable and valuable path for growth, both for our publishers and us,” said Tal Jacobson, General Manager at CodeFuel. “This collaboration will enable publishers to expand into new platforms and vertical search solutions for eCommerce, content, and news” Jacobson concluded.
CodeFuel is the search technology division of Perion Network Ltd. (NASDAQ: PERI), and the creator of private search engine Privado. The company provides monetization solutions for websites, extensions, apps, and search engines, helping publishers boost search advertising revenue through ads, shopping, and news products. CodeFuel enjoys a long-standing relationship with Microsoft Bing, and additional search partners and content providers.
About Perion Network Ltd.
Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising. From its data-driven Synchronized Digital Branding platform and high-impact ad formats in the display domain; to its powerful social media platform; to its branded search network, Perion is well-positioned to capitalize on any changes in marketers’ allocation of digital advertising spend.
Getty Images | August 17, 2020
Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people prefer to buy brands that are founded by or represent people like themselves. These results hold steady across generations and gender, with only modest differences across global regions."Visual GPS shows that amid the COVID-19 pandemic and despite massive changes in people's lives, the demand for more diversity in visual communications has only increased," said Dr Rebecca Swift, Global Head of Creative Insights at Getty Images.