Bank of america consolidates advertising with publicis groupe

adage | February 04, 2020

Bank of america consolidates advertising with publicis groupe
Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company's partnership with Interpublic Group of Cos.' Hill Holliday. "Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency," Meredith Verdone, Bank of America chief marketing officer, confirmed to Ad Age. "As a valued partner, Hill Holliday has consistently delivered outsized impact, partnering with us to solve some of our toughest and most complex challenges, and we are appreciative of the relationship.”

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There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and turn around consumer indifference and yield better results.

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Spotlight

There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and turn around consumer indifference and yield better results.