AudioValley | December 16, 2020
AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia.
Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets.
Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.
AD TECH AND MARTECH
Crunchbase | June 11, 2021
Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy.
The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity across apps to better target ads and measure the effectiveness of their campaigns.
Those new rules also do not appear to be going away. Earlier this week during its annual Worldwide Developers Conference, Apple said its upcoming iOS 15 update will give iPhone users even more control over their privacy and see more detail about where their data is going. Users of the new iOS will be able to see who their apps are sharing data with and keep internet activity more private.
Those enhancements to user privacy will affect an advertising market that saw more than $2.7 billion in venture invested globally in it last year and is already at $3.2 billion this year, according to Crunchbase numbers. Mobile advertising specifically only makes up a small fraction of those dollars — with about $278 million in venture coming in last year.
“Apple’s moves should send a signal to startups that they should take privacy issues seriously at an early stage,” said Christine Tsai, CEO and founding partner at 500 Startups and an investor in adtech.
“They’re less costly to implement while companies are still young, which is what we’re encouraging our startups to do as part of our (environmental, social and governance) initiative,” said Tsai, who was part of the original technical support team that helped launch Google AdSense.
BWZ, Crozdesk | April 29, 2022
Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms.
BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month.
Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations.
The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business.
"Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ.
"Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us."
Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation.
For Crozdesk, this acquisition is expected to bring the desired scale for their products and services.
"Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."