AD TECH AND MARTECH
Business Wire | May 30, 2023
Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR, which supports ad planning, activation, and measurement in a privacy-safe way. The new solution enables advertisers and publishers to securely leverage and reconcile their first-party data to improve media performance in Google Display & Video 360 (DV360) and accelerate business growth.
Habu’s data clean room technology makes collaboration across decentralized data safe, simple, scalable, and smart. Its software is designed to make data collaboration secure and easy enabling companies to increase the velocity and value of data-driven initiatives by empowering them to work within and across distributed data environments to glean insights and execute advanced data science use cases with minimal resources.
Display & Video 360’s PAIR (Publisher Advertiser Identity Reconciliation) is a privacy-safe way for advertisers to activate and measure their first-party (authenticated and consented) audiences on specific publishers via Display & Video 360. Brands/advertisers on the buy side and publishers on the sell side can bring their first-party data and reconcile it securely to facilitate more efficient, accurate, and effective media buying and measurement on a 1:1 basis.
Habu’s clean room software integrated with Display & Video 360’s PAIR facilitates commutative encryption methodology to provide maximum security for advertisers, publishers, and consumers with respect to their data by enabling reconciliation without ever decrypting the data.
As the only fully interoperable clean room solution, Habu enables advertisers and publishers to utilize the PAIR protocol, no matter what cloud, platform, or stack. Built for both data scientists and business users, Habu’s integration with PAIR facilitates the reconciliation of publisher and advertiser first-party data for marketing use cases.
Habu’s customers will now have the opportunity to leverage PAIR within Habu’s data clean room software to securely collaborate with key partners to deliver more meaningful ads and optimize and improve advertising performance in Display & Video 360. In addition, it provides protection of your customers’ and visitors’ privacy, as the publisher/advertiser first-party data reconciliation happens without any other party, including Google, ever having access or visibility into another party’s data.
The Habu + Display & Video 360 PAIR integration enables:
Closer connection with known audiences to drive better performance on a 1:1 basis
Increased data privacy and security for advertiser activation on publisher inventory
Deeper level of collaboration with top media partners across the entire campaign lifecycle from planning to activation to measurement
"We’re excited to be working with Google to provide our customers with innovative and future-proof ways to connect with their customers while respecting their privacy,” said Mike Moreau, Co-Founder and COO at Habu. “Our integration with Display & Video 360’s PAIR empowers advertisers and publishers to benefit from the secure reconciliation of their first-party datasets to drive better media performance and ROI.”
This partnership further expands the areas of integration between Habu with Google Ads and Google Cloud. Habu also integrates with Ads Data Hub’s API and recently announced a partnership with Google Cloud to democratize clean room access and scale data collaboration for companies.
To learn more about how Habu and Display & Video 360’s PAIR deliver innovative solutions for privacy safe data collaboration visit https://habu.com, PAIR Visual, and https://marketingplatform.google.com/about/display-video-360/.
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results. The company is headquartered in San Francisco CA and Boston, MA. For more information visit www.habu.com
PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising platforms like Facebook, Snapchat, TikTok, and more.
The secret to Match Booster is the extensive identity enrichment data set Hightouch has built through partnerships with a number of the world's leading data providers. This identity store securely houses billions of hashed user identifiers such as email addresses, phone numbers, or device IDs. When Match Booster is toggled on, Hightouch matches identifiers from your first-party audience data with the identity enrichment data. As audiences are sent to destinations like Facebook, Hightouch references the identity store and enriches the audiences with the hashed identifiers before final upload to the various ad destinations.
With enriched identity data, advertising platforms can better match desired user profiles, providing larger, more precise audiences. Enabled with larger audiences, marketing teams are able to target or suppress more customers across channels; optimizing segmentation, driving personalization, and maximizing their overall return on ad spend.
For the first time, data onboarding doesn't mean storing your sensitive customer data with a third party. Now, enrichment can be done in real-time as your audiences get pushed into the advertising platforms, providing the security, flexibility and peace of mind desired by modern organizations.
"We're excited to launch Match Booster, one of our most powerful products yet," said Tejas Manohar, Co-CEO of Hightouch. "With Match Booster, we're helping marketing teams fill in customer data gaps and maximize their return on advertising spend. It's a game-changer for growth and performance marketing teams looking to get the most out of their campaigns."
Match Booster is designed to work with the many ad platforms that Hightouch already integrates with. It is available as an add-on to both Hightouch's core Reverse ETL offering as well as Customer Studio, Hightouch's suite of no-code audience tools. With just a few clicks, Hightouch customers can unlock secure data onboarding without the hassle of building manual pipelines, setting up data clean rooms, or paying for expensive Liveramp contracts.
The new feature has already delivered impressive results for Hightouch customers. A leading publisher, for example, was able to boost their match rates an average of +35% across Facebook, and TikTok, allowing the team to drastically reduce wasted ad spend on existing customers. A mid-stage SaaS company was able to enrich their customer data with additional identifiers, resulting in a 68% boost to their audience match rates on Meta platforms.
Match Booster is available today as a product for Business Tier customers. To learn more, read the blog post or schedule a demo with the Hightouch team.
Hightouch is a leading provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 150+ destinations like ad platforms and CRMs. Hightouch is used by leading organizations like Cars.com, Spotify, TripAdvisor and GameStop to unlock a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization's single source of truth - the data warehouse out to the many business tools it is needed in.
Business Wire | March 27, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.
“Netflix is one of the world's largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify. “Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximize advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video."
DV is one of the few measurement providers selected to extend coverage to Netflix. With DV’s quality measurement technology, advertisers benefit from:
Fraud Protection: DV identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.
Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.
DV sets itself apart in the CTV category, with cutting-edge solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring. DV allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices. This unlocks measurement parity and provides advertisers with a high level of confidence in CTV advertising.
For more information about DoubleVerify, visit http://www.doubleverify.com.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.