Barrie Transit welcomes new advertising partner

barrietoday | February 12, 2020

Barrie Transit welcomes new advertising partner
Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through various media spaces located on the interior and exterior of all operating vehicles. “On behalf of Pattison Outdoor, we are very excited about our partnership with Barrie Transit. As the largest transit out-of-home company in Canada with existing agreements with the Toronto Transit Commission, Durham, York, Burlington, Oakville, and Ottawa Transit Authorities, Pattison offers unprecedented reach and scale for our local and national advertisers,” says Cam Milne, vice president/general manager, Central Region at Pattison Outdoor Advertising.

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