YouTube | January 12, 2021
YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads.
YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel.
A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP).
Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dependent on how many views the ads receive.
There are three fundamental advertising alternatives to look over: pre-roll, mid-roll, and post-roll. Makers can decide to incorporate any mix of those promotion types while transferring a video longer than 10 minutes long.
All advertising is optional, however its critical to know all advertisement types are currently turned on by default. That implies, in case you're not careful, you could wind up transferring a video with more advertising than intended.
Permutive | June 20, 2022
On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust.
Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows that up to 55% of users in Europe are hitting ‘reject all’ on cookies. Permutive’s responsible web infrastructure wants to alleviate the increasing regulatory pressure on the industry and address dwindling consumer trust and reduced addressability. The infrastructure will deliver over 20 billion targeted impressions in 2021 via publisher-owned, consented data and with no third-party cookies entering the bidstream.
“The opportunity and importance for publishers and brands to collaborate is growing in significance,” saysRyan Lewis, Media Director at RocketMill. “Understanding the audience has always been paramount in marketing, now more than ever, and by understanding, creating, and activating audiences in a privacy-centric way, brands have a truly powerful opportunity to connect and create meaningful ad experiences with consumers.”
"Permutive has created new ways to work with some of the largest advertisers in the world," saysBrett Goverman, Associate VP, Data Strategy at PMC. “Publishers need to monetize all their audiences and have the tools to communicate who their audience is and why they are valuable. Success within the responsible web is twofold; one – control over your data, and two – successful monetization of your inventory and audience.”
Permutive offers publishers 100% addressability and the tools to trigger audiences consistently across the media transaction types. Brands can activate first-party audiences by collaborating with the right media owners to extend the scale of their data. Adtech companies will be able to build on Permutive’s infrastructure to deliver incremental value by offering their customers’ audiences that are addressable, rich, consented, and relevant.
“Permutive is an ideal partner to align with to protect consumer privacy while delivering high-performing, publisher first-party-data solutions that lead the industry,” says Andrew Baron, SVP, Addressability and Marketplace at PubMatic.
“Publishers, brands and adtech partners are growing a new digital ecosystem using the Permutive infrastructure,” says Joe Root, CEO and co-founder at Permutive.
“Publishers, brands and adtech partners are growing a new digital ecosystem using the Permutive infrastructure,” says Joe Root, CEO and co-founder at Permutive. “Over 20 billion targeted impressions were delivered on our infrastructure in 2021; we’re excited to see this grow as the advertising industry moves to a more responsible web.”
Permutive has partnered with companies such as PubMatic, Neustar, and OpenX to create solutions for publishers and brands that deliver addressability at scale, without compromise.
Ad Age | June 14, 2022
Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age.
Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.”
“I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”