SOCIAL MEDIA ADVERTISING

Billy Gene is Marketing Has Launched A 4-Month Advertising Certification Program

Billy Gene Is Marketing | April 30, 2021

Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021.

The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-dollar experience."

Each class is live-streamed from their million-dollar studio, which features a 15'8" by 9'5" LED wall and multi-cam online experience, 25 luxurious theatre recliners, a production staff, and a curriculum designed to train students for the real world.

According to the Bureau of Labor Statistics, more than 80% of businesses collapse within the first ten years. There are 400 million small businesses worldwide. Businesses need clients when times are tough. When things are going well, they expect more clients. With over $121 billion spent on internet ads in 2020, world-class advertisers are in high demand.

Billy Gene and his in-house marketing staff will mentor students as they develop the in-demand skillset needed to assist businesses in gaining customers by direct response ads on Facebook, Instagram, and YouTube. The program is designed to help them develop new ads and attract perfect customers on a regular and predictable basis.

Billy Gene Is Marketing purposefully went in the opposite direction to a conventional marketing program: instead of costing tens or hundreds of thousands of dollars and taking four years, this certification costs $5,000 and takes four months to complete. Billy Gene will personally teach the class, and class sizes will be kept small and private. If students wish to be eligible for the advertisement certification, they must apply by May 4, 2021. Students can attend classes virtually or in person at the Billy Gene Is Marketing headquarters in downtown San Diego.

Commencement will take place in November 2021, and a special guest will deliver a speech. No spoilers here, but you're following this guy, and they're a game-changer when it comes to business growth.

Those interested in obtaining their advertising certification from Billy Gene Is Marketing should contact an enrollment advisor by phone.

Billy Gene Is Marketing is a San Diego-based marketing education organization with over 135,000 students in 75 countries. They've collaborated with some of the world's biggest franchises, including Massage Envy, Orange Theory Fitness, Crunch Fitness, and several more.

Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.

Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.

Related News

DISPLAY ADVERTISING

Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, FuboTV, TubiTV, SlingTV, and others. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. The CTV Bidder is part of Pontiac’s response to the cookie-less future and meeting the needs of advertisers. The CTV Bidder is focused on CTV Deals via a growing list of integrations, such as Magnite, Xandr, GlewedTV and more. The CTV Bidder is available on a Bidder-as-a-Service model or a percentage of media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. The CTV Bidder can be accessed via Pontiac’s transparent media buying platform at Pontiac.media. About Pontiac Intelligence Pontiac Intelligence is a privately held Demand Side Platform that gives advertisers the ability to buy ad space across the open web. Pontiac has custom integrations and partnerships with leading inventory providers to access billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. A wholly owned subsidiary of Programmatic Mechanics, the company’s mission is to bring full transparency into programmatic pricing and data. For more information, visit https://pontiac.media.

Read More

ADVERTISER PLATFORMS

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

Yieldmo, IRIS.TV | November 10, 2022

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies. “This partnership is an important next step in demonstrating the way contextual and brand safety tools can overlap to enhance the media buying experience on CTV,” commented Jeremy Steinberg, Chief Revenue Officer & GM, Exchange, Yieldmo. “For years, Yieldmo has been building its ability to use combinations of smart signals and behaviors to predict an outcome, and then optimize the campaign toward the inventory that meets those outcomes. We’re excited to bring these same smart capabilities to new environments like CTV and beyond.” This partnership – due to launch early next year – will introduce Yieldmo’s Smart Signals and Smart Data Curation to CTV and omnichannel video efficient and effective deal-based packaging. The partnership will also support curation via IRIS.TV data partners, such as Oracle Advertising, Kerv, Pixability, and more, enabling contextual and brand safety targeting options from leading independent CTV data companies. By combining these options with Yieldmo’s unique data and format capabilities, advertisers will be able to drive better outcomes from their campaigns. “Yieldmo’s AI capabilities and contextual data reveal high-value and high-performing inventory to advertisers. IRIS.TV ingests and normalizes video-level content data by assigning each video with an anonymized IRIS_ID, which acts as a content identifier for videos that supports various planning, targeting, verification, and measurement use cases,“ said Field Garthwaite, CEO and Co-Founder, IRIS.TV. “Yieldmo’s AI capabilities and contextual data reveal high-value and high-performing inventory to advertisers. IRIS.TV ingests and normalizes video-level content data by assigning each video with an anonymized IRIS_ID, which acts as a content identifier for videos that supports various planning, targeting, verification, and measurement use cases,“ said Field Garthwaite, CEO and Co-Founder, IRIS.TV. “We are excited to partner with Yieldmo to integrate our technology in their smart exchange.” About Yieldmo Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data. Visit www.yieldmo.com to learn more. About IRIS.TV IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-safe ad targeting, verification, planning, measurement, and video recommendations. For more information, visit www.iris.tv.

Read More

AD TECH AND MARTECH

Upsolver Announces Support for AWS for Advertising and Marketing Initiative

Upsolver | December 01, 2022

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Upsolver SQLake is a platform for building data pipelines that ingest and combine real-time events with batch data sources for up-to-the-minute analytics. It provides ground-breaking time-to-value, since any SQL user can build a pipeline simply by writing a query. SQLake automates the pipeline engineering tasks that create severe development bottlenecks – chores such as orchestration, file system optimization and infrastructure scaling. AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area. With SQLake, advertisers and marketers achieve a leap in time to delivery and data freshness for use cases such as machine learning (ML) model training, campaign performance management and optimization, dynamic audience segmentation, real-time bidding, ROI reporting, data science and ad hoc analytics. Beyond making data engineers 10X more productive it enables self-service for data users who know SQL – such as data scientists, analysts, ad/marketing ops personnel, product managers and account managers. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Upsolver. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “The self-serve, intuitive operability offered by Upsolver has driven an immense amount of efficiency and speed to my team, and enables us to deliver new features quickly that improve ROI for our customers.” Together, Upsolver and AWS help serve the analytics needs of advertising and marketing firms such as AppsFlyer, SimilarWeb, Clinch, Peer39, Mantis, BigaBid and MediaSense. Support for AWS Redshift Serverless is Upsolver’s latest advancement in supporting AWS customers, who can use Upsolver with a broad range of services including Amazon Simple Storage Service (Amazon S3), Amazon Athena, Amazon Kinesis, Amazon Managed Streaming for Apache Kafka (Amazon MSK), Amazon Redshift, Amazon SageMaker and more. Sign up for a 30-day risk-free trial of SQLake today, after which usage is charged at 10 cents / GB of data ingested, with unlimited pipelines and no minimum commit. Upsolver is available for subscription on AWS Marketplace. About Upsolver Upsolver is a tight-knit group of data engineers and infrastructure developers obsessed with removing the friction from building data pipelines, in order to accelerate the real-time delivery of big data to the people who need it. Founded in 2015 by data engineers Ori Rafael and Yoni Eini, Upsolver has grown from an Israeli-based venture focused on adtech to a global business serving customers across many industries including software, manufacturing, oil and gas, health care, and financial services. Upsolver’s platform enables a variety of high-value analytics use cases such as user behavior, IoT monitoring, and log analytics. Upsolver is headquartered in San Francisco with R&D centered in Tel Aviv. Customers span regions and industries, such as Cox Automotive, IronSource, ProofPoint and Wix. Its top-tier investors include Scale Venture Partners, Vertex Ventures US, Wing Venture Capital, and JVP. For more information, please visit www.upsolver.com.

Read More