Facebook | September 29, 2020
Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers will limit business’s ability to measure people’s interactions across domains and devices. Among those limitations is the ability for businesses to attribute conversion events back to an ad over longer attribution windows.” The email does not cite the specific privacy initiatives causing the change. The email also explains this will make advertising more “resilient” for future privacy and browser changes. Though they don’t explicitly say it, this likely referencing Chrome’s intention to eliminate third-party cookies in the next two years. Chrome’s initial steps were going to be taken in the spring, but were delayed due to Covid-19.
AutoNation | May 30, 2022
AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win.
The campaign will appear on radio, print, online and on social media. AutoNation, I Think Studios and Zimmerman Advertising developed it.
In an email to Automative News, Marc Cannon, the Chief Customer Experience Officer at AutoNation, did not mention how many millions of dollars the retailer plans to splurge on the campaign. Instead, he said that the ads highlight AutoNation employees, “the people who make us a great place to purchase, sell or service a vehicle."
"We are always looking to add talented, driven people to our organization," Cannon said
"We are always looking to add talented, driven people to our organization," Cannon said in the email. "As we continue to build our business, we want to build with the best from all over the country."
AutoNation’s jobs page on Wednesday showed 1,263 results for positions ranging from finance and insurance manager, porter, cashier, and sales associates to a service advisor at locations across the country.
MeetingPrep.com | December 09, 2020
After two years of improvement and pilot testing, MyersBizNet has dispatched MeetingPrep.com, a media and advertising industry-explicit search engine coordinated to help and advance B2B marketers, educators, diversity professionals and job seekers. The vertical search engine is coordinated with MyersBizNet's industry-driving education, research and workforce development assets MediaVillage, AdvancingDiversity.org and The Myers Report.
MeetingPrep vertical industry search is the vision of media ecologist Jack Myers, founder of MyersBizNet and a well-known marketing and media industry pioneer who has been at the front line of industry development for over four decades.
Myers describes MeetingPrep.com as "the traffic driver to more than 15,000 original and exclusive multi-modal educational reports, articles, studies, white papers and profiles aggregated and curated at MediaVillage in collaboration with hundreds of leading media companies, agencies, non-profit organizations, trade associations and subject matter experts."