Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search Advertising, “this creates new opportunities for advertisers to reach an expanded Microsoft Audience Network with access to Verizon Media properties”