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Sharethrough | March 15, 2023
On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.
The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.
Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."
(Source - CISION PR Newswire)
The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.
About Sharethrough
Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.
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AD TECH AND MARTECH
PR Newswire | May 26, 2023
OneTrust, the market-defining leader for trust intelligence, is pleased to announce that Arshdeep Sood, Senior Solutions Engineer at OneTrust, has been named one of the 2023 Top Women in Media & Ad Tech by AdExchanger and AdMonsters. The annual awards recognize, celebrate, inspire, and bring together the women who are making an impact in the greater digital media and advertising technology community. Arshdeep, a passionate engineer and privacy expert, was named in the Tech Trailblazers category, which honors tech-focused women who are creating and improving ad tech and media products.
"It's an incredible privilege to be recognized among such talented and inspiring women," said Arshdeep Sood, Senior Solutions Engineer at OneTrust. "Women are still widely underrepresented in STEM roles like engineering, which makes the honor of Tech Trailblazer even more meaningful. Since the beginning of my career, I've devoted my passions to the dynamic realm of media and ad tech, focusing on trust and privacy-first experiences. Today, I'm proud to see my contributions propel innovation within the industry."
Arshdeep Sood, who holds a Master of Science in Electrical and Computer Engineering and a Management of Technology Certificate from the Georgia Institute of Technology, is committed to delivering privacy-centric consumer experiences. With a wealth of industry experience and IAPP credentials, including CIPP/E, CIPM, and Fellow in Privacy (FIP), she has become a recognized leader in the field. Arshdeep specializes in the AdTech market and has trained with IAB in the programmatic landscape. In her role, she works closely with customers to guide their privacy journeys and innovate solutions to best meet their needs. Arshdeep is also a strong advocate for diversity, equity, and inclusion (DE&I) and serves as the Chair of Employee Trust Groups (ETGs) at OneTrust.
"The Top Women in Media and Ad Tech Awards provide a platform to highlight the immense impact of women in the media and ad tech space. Their success has a lasting impact on their brands and markets; they are leaders, mentors, and change agents in the industry," said Bill Amstutz, Group Publisher of AdExchanger and AdMonsters. "We take great pride in celebrating their achievements."
About OneTrust
OneTrust is the trust intelligence cloud platform organizations use to transform trust from an abstract concept into a measurable competitive advantage. Organizations globally use OneTrust to enable the responsible use of data while protecting the privacy rights of individuals, implement and report on their cyber security program, make their social impact goals a reality, and create a speak up culture of trust. Over 14,000 customers use OneTrust's technology, including half of the Global 2,000. OneTrust currently ranks #24 on the Forbes Cloud 100 list of top private cloud companies in the world and employs over 2,000 people in regions across North America, South America, Asia, Europe, and Australia.
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AD TECH AND MARTECH
PR Newswire | May 31, 2023
Fetch, America's No. 1 rewards app and leading consumer-engagement platform, today announced the appointment of two accomplished executives to its leadership team who will head up sales initiatives and partner product-innovation efforts. Robin Wheeler joins Fetch as its new Chief Revenue Officer, while Jeff Lau assumes the role of Senior Vice President of Partnerships and Go-To-Market Operations.
"Robin and Jeff are some of the best and brightest minds that the adtech world has to offer," said Meredith Guerriero, Chief Operating Officer of Fetch, who joined the company in March, bringing advertising expertise from her time at Pinterest, Google, and Facebook (now Meta). "Their intimate knowledge of the space and firsthand experience building the industry's most well-known advertising solutions will be indispensable as we continue on our journey to make Fetch a best-in-class consumer engagement platform."
In her role as CRO, Wheeler will spearhead Fetch's sales organization, reporting to Guerriero. Wheeler brings deep experience from her 20+ year career leading revenue teams and driving results at major social and traditional media companies. Prior to joining Fetch, Wheeler held several leadership positions during her 11-year tenure at Twitter, where she oversaw the CPG, technology and telecom teams. Wheeler most recently served as Twitter's Vice President of U.S. Client Solutions, where she onboarded and worked with some of the country's biggest brands. Previously, at Twitter, she also headed up the social media platform's global mobile-app monetization business.
"Wes and the team have built a truly impressive business over the last decade — Fetch is a powerful platform with a massive value proposition, and there's still a ton of upside and opportunities to grow even further," Wheeler said. "The scale of Fetch's omnichannel retail data provides a unique view of the consumer that's immensely valuable for our partners in the ever-evolving advertising landscape."
Fetch is further bolstering its leadership team with the addition of Lau as SVP of Partnerships and Go-To-Market Operations. In his role, Lau will be responsible for leading key strategic partnerships and shaping Fetch's product-innovation pipeline serving brand partners. Most recently, Lau spent a decade at Google in several leadership roles across its ads business, most recently leading a global team responsible for strategy, operations, revenue acceleration, and automation in the multi-billion dollar network ads business with over 2 million partners.
"I've seen and heard firsthand how frustrated brands are with the current state of play in the advertising landscape. They're hungry for new, agile platforms that are easy to work with and can help them steward relationships with consumers in real-time, with measurement they can trust," said Lau. "With 11 million receipts scanned each day and that number growing fast, Fetch's ability to support business and marketing objectives for brands in a post-privacy world is unmatched. I am tremendously excited to help Fetch scale its industry-leading consumer engagement platform."
Fetch's signal into purchasing habits of U.S. consumers is stronger than ever, thanks to omnichannel data that spans online and in-store purchases. Using Fetch, leading CPG, restaurant and retail brands can tap into over $152 billion in annual gross merchandise value – equivalent to the nation's third largest retailer – across U.S. retail sales to influence consumer spending and shopping habits at scale.
About Fetch
Founded in Madison, Wis., Fetch, formerly Fetch Rewards, is on a mission to help people have fun and save money with every purchase. The No. 1 rewards app on the market, Fetch has 18 million monthly active users who have collectively submitted more than 5 billion receipts and earned more than $659 million in rewards points. Fetch is available to download free on the App Store and Google Play Store and has more than 4 million five-star reviews from happy Fetchers.
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