Bing Makes it Easier to Manage Dynamic Search Ads Campaigns

Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns. A page feeds remove the need for advertisers to create targets for each of their website URLs. Instead, advertisers can upload page feeds, which are lists of URLs to target. Utilizing page feeds with Dynamic Search Ads campaigns will indicate to Bing which URLs are considered most valuable. As a result, a page feed will improve a campaign’s overall website coverage. Here are the steps to working with page feeds. First, create a page feed, which should look similar to the example below.

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