MOBILE ADVERTISING, PROGRAMMATIC ADVERTISING
Start.io and Pixalate | January 10, 2023
Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments.
Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressions across display and video, and also by providing sophisticated invalid traffic detection and filtration.
This partnership aims to ensure that all inventory on the Start.io platform is legitimate. Start.io's CRO states that their top priority is protecting their clients against ad fraud and that this partnership is another step toward 100% accountability.
"Fraud is one of the biggest challenges facing the ad industry going into 2023," said Ronnie Mellow, Vice President of Operations at Pixalate. "Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud."
Source: Globenewswire
Pixalate's VP of Operations states that fraud is one of the biggest challenges facing the ad industry going into 2023, and that Pixalate is a leading accredited platform that offers insights on IVT (invalid traffic) sources, giving the clients industry-leading risk management and dispute resolution insights.
About Start.io
Start.io is a mobile marketing and audience platform that is reinventing mobile marketing through the largest independent app distribution network. The direct integration of Start.io with over 500K monthly active apps provides unprecedented access to global first-party data, which can be used to understand and predict behaviors, identify new opportunities, and fuel growth.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate works around the clock to protect your reputation and increase your media value by providing the only system of coordinated solutions across display, app, video, and CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.
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PROGRAMMATIC ADVERTISING
DoubleVerify | November 16, 2022
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs.
DV Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands.
DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing.
“Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments,” said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.”
Today, advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across their advertising objectives, achieve better return on ad spend, and scale their message with multiple touchpoints.
“Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn.
“Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “The evolution of our collaboration reinforces our goal to foster a safe and trusted ecosystem with added controls to help customers drive better value from their campaigns.”
DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers. This release builds on the company’s previous work with LinkedIn to help power its custom, network-wide brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network.
For more information about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
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AD NETWORKS
Broadsign, StackAdapt | January 31, 2023
As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options.
The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP).
The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences.
Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.”
(Source – ExchangeWire)
VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.”
(Source – ExchangeWire)
About Broadsign
Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.
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