Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.
“With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media. “My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category.”
“We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,” said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.”
This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. is a leading digital out of home (DOOH) TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.
Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content, and from subscriptions.
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Advertiser Platforms
MGID | July 11, 2023
MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management.
Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information security standards are being upheld is increasingly essential. Being awarded the globally recognized ISO certification acknowledges MGID’s commitment to taking the appropriate measures to protect user information from loss, misuse, unauthorized access, disclosure, alteration, destruction, and any other form of unauthorized processing.
The ISO/IEC 27001 is the world's most well-known information security management standard, providing guidance for companies of all kinds on maintaining the highest possible level of security and integrity. As a result of the steps that MGID has taken, its client data will be better protected and more resilient to cyber-attacks, due to MGID’s organization-wide data protection and enhanced ability to respond to security threats.
Sergii Denysenko, CEO at MGID, said: “As a technology company constantly developing its products and tech solutions, MGID is dedicated to providing internet users the highest level of transparency and control over the ways their data is used in online advertising. We are constantly improving our information security management systems, implementing new policies and standards to ensure a comprehensive model for security management. We will continue to meet and attain key international and industry-specific compliance standards into the future.”
About MGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com
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Advertiser Campaign Management, Ad Tech and Martech
ExchangeWire | June 27, 2023
Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability to measure attention similarly to how they measure viewability.
This integration marks one year since the launch of Teads Attention Program, an incubator for innovation, which fuelled hundreds of tests with Lumen and other partners in the program. The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimising attention, simplifying an otherwise complex process.
Mike Follett, managing director, Lumen Research said: “With the release of attention metrics, Teads has consolidated its position as the easiest, and most widely used system of its kind globally. Now self-serve clients using Teads Ad Manager can measure attention in their campaigns with one click, gaining unprecedented insights into performance by leveraging Lumen's cutting-edge attention models.”
By clicking on the 'attention' button within TAM, campaigns are automatically tagged with the Lumen tag, giving advertisers valuable insights on the amount of attention received by their ads, and empowering them to identify the drivers of attention, optimise their campaigns and drive impactful results. These metrics also offer simplicity and sustainability, as they are inherently cookieless and provide a scalable solution for measuring ad effectiveness. Since the launch of our offering, there has been a significant adoption among TAM clients, with Lumen attention measurement being utilised by 20% of their activities on TAM.
Bharat Khatri, chief digital officer, OMD APAC said: “While many brands are just starting to focus on attention, OMG has been prioritising it all along. Our existing industry planning system treats all impressions equally, regardless of whether they come from video streaming platform or social media feeds. However, their costs can vary significantly, and their subjective value is often determined by planners' perceptions and experiences. By incorporating Teads attention metrics, all our advertisers are now able to access the native reporting of attention metrics within Teads Ad Manager, powered by Lumen’s research. This allows us to optimise our advertisers' assets by placing them in high attention areas & drive higher ROI and better consumer experiences.”
With 1,236 active agencies and 3,349 active advertisers in 74 markets, Teads has established itself as the leading global end-to-end platform with the largest database of attention insights in the world. Currently, billions of impressions are reported and tagged, all supported by the unmatched scale and user-friendly features offered by Teads Ad Manager. This has translated directly into business results, such as a recent campaign in which a brand achieved remarkable success by strategically leveraging high-attention media across all channels, resulting in a remarkable 42% stronger lift compared to Teads' in-store visitation benchmarks, highlighting the impact of Teads’ vast collection of attention insights. Teads is continuing to raise the bar on executional excellence for clients and partners, by continuing to explore new ways to make campaigns more actionable driving business results.
Caroline Hugonenc, senior vice president, Research & Insights, Teads said: "By utilising the largest database of cases combining attention and outcomes on live campaigns, Teads has built an experience that allows clients to easily link attention to outcomes. The integration with Lumen is unparalleled - the deepest and easiest to use - and has produced the largest dataset of its kind in the world. We are proud of the monumental milestones we have achieved, with 103 advertisers onboarded and over 200 campaigns run since the launch of TAM, but this is only the beginning."
About Teads
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
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