Blockchain in Media, Advertising, and Entertainment Market is slated to grow rapidly in the coming years

gizmoposts | February 27, 2019

Blockchain in Media, Advertising, and Entertainment Market is slated to grow rapidly in the coming years
Consequently, digital advertising relies heavily on stalking online users. Effective advertising targets the people most likely to buy the product. Therefore, advertisers collect user data to determine where to most effectively deploy their resources. Advertisers gather as much personal data as possible and store this data in a centralized manner.

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Getting deeper into the details that matter, madgicx.com developed a new level of automation under the powerful 'Ad-Set Level' released a few months ago. Now comes the era of 'Ad Level' where you can automate your budget spent based on the performance of one single Ad at a time. With Stop Loss 'Ad Level', you can stop each advertisement of the Facebook Ads manager separately when the performance is not as expected during that day. This way, the budget can be used to boost the ads that are actually getting conversions.

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ADVERTISER PLATFORMS

Taboola and DoubleVerify Partner on Brand Safety and Suitability Targeting Controls

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed. These settings can be customised by advertisers based on DV’s deep ontological expertise and industry-leading brand safety and suitability controls. DV’s sophisticated approach to content classification allows advertisers to carefully balance brand reputation, protection, and scale while achieving their marketing objectives across their Taboola campaigns. DV’s pre-bid brand safety and suitability segments are now available directly within the Taboola Ads console for use when planning and executing campaigns on Taboola’s vast network of more than 9,000 premium digital properties. Advertisers can make use of DV’s safety and suitability segments while taking advantage of the variety of outcome-based buying options, including CPC and vCPM, available in the Taboola Ads console. “DoubleVerify’s brand safety and suitability solution enables brands to align their advertising dollars with suitable content, which improves performance,” said Mark Zagorski, CEO of DoubleVerify. ”Extending turnkey access to our solutions across Taboola’s environment will help global brands build confidence in their media placements and achieve a higher rate of contextual content suitability. This, in turn, helps create a stronger digital ecosystem where advertisers are able to support premium publisher inventory while safeguarding brand equity.” “Many of today’s advertisers require a nuanced approach to brand safety and our reach, coupled with DoubleVerify’s ability to offer different tiers of safety and suitability within different categories, is uniquely valuable,” said Adam Singolda, CEO and founder, Taboola. “With shifts in how consumers view ads online and the growth of ad spend after last year, advertisers deserve peace of mind that their ads are running alongside the content they prefer. DoubleVerify is an innovator in the realm of advertiser trust, and as we bolster our suite of brand safety offerings, partnering with them was a natural fit.”

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GroundTruth's New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season

GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar product options for items that may not be available at specific store locations or by redirecting shoppers to alternative stores with higher levels of product availability. 35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists1. "The impact of a true marketing strategy for out-of-stock items is much more meaningful than capturing a short-term sale," said Dan Silver, Senior Vice President of Marketing, GroundTruth. "The real danger lies in brand switching. Having a highly localized solution in place can prevent the more significant loss of a loyal customer and their lifetime value." 2021 Marketing Investments Could Be at Risk This Holiday Season In the first half of 2021, total U.S. media ad spending grew by 32% year-over-year to reach $130 billion2. In fact, GroundTruth data reveals that for the first time in July 2021, the number of 'repeat visitors' outpaced 'new visitors' to retailers since July 20203. With the emergence of supply chain shortages, those marketing investments to get consumers back into stores and increase brand loyalty are at risk as consumers look to spend more this holiday season. With consumers traveling an average of 10-more miles to retailers than they did in 20193, GroundTruth's In-Stock Local Ads allow brands to dynamically serve ads based on product availability at nearby stores to reach shoppers who are willing to drive the extra mile for products. About In-stock Local Ads GroundTruth's hyper-local, store-level targeting capabilities inform consumers about digital offers and store information that are most relevant to them, including product availability and in-stock inventory. GroundTruth's in-stock product marketing technology was introduced in 2020 to help CPG brands address limited supplies for essential products, such as toilet paper and cleaning supplies generated by the onset of COVID-19. By layering GroundTruth's Neighborhoods technology, powered by MRC accredited visitation data, with its in-stock tracking solution, GroundTruth's new In-stock Local Ads flips conventional thinking from "out-of-stock" notifications to "in-stock" notifications. These trusted location-based ads give brands a way to ensure their advertising spend creates a positive shopping experience for their customers. GroundTruth is a 2021 OmniShopper Award recipient in the Best Digital Mobile Activation category from the Path to Purchase Institute for implementing CPG in-stock ads for a major fresh meat brand. The campaign focused on driving visits to Walmart locations with inventory availability. The initiative drove shoppers to locations with stocked shelves and led to a 24% increase in sales of their product, showcasing the impact that dynamic In-stock Local Ads have in maximizing marketing spend to drive more sales. About GroundTruth GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust their performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth's suite of geo-contextual display and video advertising products and services are available at scale through their self-serve omni-channel advertising platform, managed services, and industry reseller partnerships. GroundTruth's marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Their proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.

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Google Tests ‘Curbside Pickup’ Badge for Local Shopping Ads to Help During COVID-19

Google | May 12, 2020

Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator. The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. What the Curbside Pickup Indicator Looks Like The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Eligibility to Run The feature is currently in beta, and only available to advertisers who have completed onboarding for store pickup and are running local inventory ads. This includes merchants who run on a Google Hosted Local Storefront, or Merchant Hosted Local Storefront. The description of these features and experiences are explained further here. Curbside Pickup Alerts Without Local Inventory Ads If a business isn’t running local inventory ads, they can use their Google Business Profile to call out their pickup and delivery options. Editing the attributes that appear on Search and Maps can make the options available to your customers clear. What Are Local Inventory Ads? Local Inventory Ads are a feature for brick and mortar retailers on Google Shopping. They allow retailers to specifically note if the item in the ad is available at the store. Businesses can enable the Local Inventory Ad option by reviewing the qualifications for the program in their Merchant Center account, and enabling the feature. Read more: Google to make identity verification compulsory for all advertisers Then, they create a supplemental product feed, much as they would for a “regular” Google Shopping feed. There are some differences in the feed specifications for local inventory, including items like the store code and the quantity in stock for each item. Once the feeds are uploaded, merchants can designate a contact for Google to work with that will coordinate the inventory verification. This process allows Google to verify you have the in-store inventory you’re claiming in your submitted feeds. Ads are then eligible to run once inventory verification is complete. Advertisers can then enable the “local products” feature in their campaign settings for each Shopping campaign that will use the local feature.

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Spotlight

Getting deeper into the details that matter, madgicx.com developed a new level of automation under the powerful 'Ad-Set Level' released a few months ago. Now comes the era of 'Ad Level' where you can automate your budget spent based on the performance of one single Ad at a time. With Stop Loss 'Ad Level', you can stop each advertisement of the Facebook Ads manager separately when the performance is not as expected during that day. This way, the budget can be used to boost the ads that are actually getting conversions.