Blockchain in Media, Advertising, and Entertainment Market is slated to grow rapidly in the coming years

gizmoposts | February 27, 2019

Consequently, digital advertising relies heavily on stalking online users. Effective advertising targets the people most likely to buy the product. Therefore, advertisers collect user data to determine where to most effectively deploy their resources. Advertisers gather as much personal data as possible and store this data in a centralized manner.

Spotlight

Advertising in the fashion industry and brands mean using interesting and creative methods to communicate your message. Huge advertising images that showcase the glamour, trends, luxury, and other features of the fashion brand is something that directly attracts the attention of the masses. These images, along with relevant and attractive design elements can be used in a number of ways for advertising purpose. Some of the ways to advertise your fashion brand are as follows.

Spotlight

Advertising in the fashion industry and brands mean using interesting and creative methods to communicate your message. Huge advertising images that showcase the glamour, trends, luxury, and other features of the fashion brand is something that directly attracts the attention of the masses. These images, along with relevant and attractive design elements can be used in a number of ways for advertising purpose. Some of the ways to advertise your fashion brand are as follows.

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ADVERTISER PLATFORMS

Optable Collaborates with Quebecor to Provide Next Gen Ad Products

Optable | November 17, 2021

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. The degradation of third-party identifiers leaves technical advertisers unable to confidently reach the right audiences on publishers' networks. With a wealth of authenticated/recognized users across websites and apps and hundreds of data points about them, Quebecor Expertise Media will utilize Optable's platform to securely onboard first-party customer data and empower future connected TV and audio advertising strategies. The advertising landscape is evolving, and we have to adapt our data strategy to match that. With Optable we can work alongside advertisers to allow them to utilize their own first-party data sets in advertising campaigns with us, without worrying about privacy concerns. It gives us peace of mind." Jean Péladeau, Vice-President Operational Convergence at Quebecor. With Optable's cleanroom technology, Quebecor Expertise Media will be able to seamlessly forge closer relationships with its advertising partners while respecting the privacy of its customers by allowing publishers to safely and securely compare and leverage audience data with data partners. "We are thrilled to partner with Quebecor, one of the largest media entities in Canada, and to include them in our roster of clients. Their wealth of data will be extraordinarily beneficial to Optable's growth" said Yves Poiré Co-founder & CEO, Optable. "Our platform allows publishers such as Quebecor to take control of their own data in a way that maintains the trust of users, while still accomplishing advertising goals, without relying on a third party's data source." About Optable Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Inspired by the radical transformation in how data is governed, connected, and used, Optable was built by veterans of the ad tech industry to address the need for a new generation of privacy-preserving data connectivity software. Leveraging cryptographic technology, Optable is the only clean room solution that offers a decentralized, "headless" approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience data. About Quebecor Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor's subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

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DMS Launches New Digital Advertising Technology to Match Consumer Demand

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need. A vertical-agnostic, self-service digital advertising marketplace that connects digital advertisers with high-quality publishers at scale, DMS Exchange will help provide the optionality desired by today’s consumers across multiple industries. Advertising budgets have continued shifting from traditional to digital media, with many industry experts predicting the share of media budgets spent across digital channels will grow into 2021 and beyond. Particularly in light of the current global environment, brands are prioritizing digital performance advertising efforts that offer a linear connection between media spend and advertising results, enabling better calculation of advertising return on investment (ROI). DMS Exchange helps advertisers scale the types of digital performance advertising campaigns that offer transparent campaign visibility.

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AD NETWORKS

Illicit content on online platforms is to be regulated by rigorous EU regulations

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager “The DSA will upgrade the ground rules for all online services in the EU,” said European Commission President Ursula von der Leyen in a statement. “It gives practical effect to the principle that what is illegal offline, should be illegal online. The greater the size, the greater the responsibilities of online platforms.” According to a summary issued by the European Commission, platforms that reach more than 10% of the EU's population will be subject to independent audits of the efforts to prevent system exploitation,under the DSA. Other actions the bill would take include encouraging online marketplaces to assist in identifying sellers of illicit goods, establishing means for consumers to flag illegal goods, services, or content, and requiring platforms to collaborate with "trusted flaggers." The DSA is one of two pillars of the EU's big tech-regulation revamp, whose draftwas announcedinitially inDecember 2020. The Digital Markets Act, the other pillar, obtained preliminary approval last month and is intended to address issues such as anti-competitive behavior. Both measures are still up to a final vote, but no major modifications are expected. The EU has also passed the General Data Protection Regulation, or GDPR, which is intended to offer consumers more control over the collecting and sharing of their personal data. The additional requirements, according to EU legislation, include eliminating illegal content more promptly, explaining to users how their algorithms function, and taking greater action against the spread of misinformation. Major tech companies have expressed their support to the EU's goals, however they see the specifics of the legislation as the key deciding factors. "As the law is finalized and implemented, the details will matter," a Google spokesperson said in a statement. "We look forward to working with policymakers to get the remaining technical details right to ensure the law works for everyone." In addition to its massive search engine, Google owns top video site YouTube. Twitter said it looks forward to reviewing the DSA in detail and working with the EU. "We support smart, forward thinking regulation that balances the need to tackle online harm with protecting the Open Internet -- while also understanding that a one-size-fits all approach fails to consider the diversity of our online environment," a Twitter spokesperson said in a statement. TikTok said it's also awaiting details on the legislation. The company supports the EU's "aim to harmonise the approach to online content issues" and welcomes the DSA's "focus on transparency as a means to show accountability," a TikTok spokesperson said in a statement. Amazon pointed to comments made this past June by James Waterworth, its EU public policy director. Waterworth said Amazon supports the DSA "introducing regulated obligations to ensure that services act against illegal content." But such obligations "need to be carefully balanced to provide certainty while allowing flexibility."

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