Bloomberg launches $100M TV/internet ad campaign

newsday | December 15, 2019

Bloomberg launches $100M TV/internet ad campaign
Less than a month into Michael Bloomberg’s self-funded presidential campaign, the billionaire’s campaign ads have blanketed the internet appearing at the top of Instagram feeds, front and center on Facebook timelines, featured in Google search results and often played in the middle of YouTube videos.The ubiquity of Bloomberg’s online advertisements reflects record spending by the mogul that so far has topped $100 million in TV and internet advertising since he entered the race on Nov. 24 including $7.5 million for Google and YouTube ads and $2.5 million in Facebook ads, according to data posted by the companies on Tuesday.

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Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

Anzu Virtual Reality Ltd. | August 16, 2021

Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Together, these certifications demonstrate Anzu’s ongoing commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain. Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement. The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards. Anzu is known to take a proactive approach to meeting and exceeding industry demands for greater transparency. These certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform. “As digital gaming continues to grow rapidly, we are pleased that forward-looking companies like Anzu are adopting best practices to combat fraudulent, invalid traffic and protect the brand safety of their ad partners,” said Mike Zaneis, CEO of TAG. “These supply chain challenges extend across all parts of the digital advertising ecosystem, so TAG is committed to ensuring its program covers gaming and other emerging digital advertising channels, and we look forward to continuing to work with Anzu on these important efforts.” To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads. “As the industry evolves, with areas such as gaming seeing rapid growth, it’s essential that businesses are upholding standards and best practices across the board. The Gold Standard is key to this, helping to create a digital ecosystem that is both responsible and sustainable. We’re delighted to have Anzu’s support in this mission, and many congratulations to them on becoming Gold Standard 2.0 certified,” said Tina Lakhani, head of ad tech, IAB UK. In addition to these achievements, Anzu is the first and only platform of its kind to earn an ISO 27001 certification. The in-game advertising company also partners with many top-tier AdTech industry leaders to enable advertisers to make smarter, more effective media buys. Anzu and Moat work together to track impression delivery and IVT measurement in 3D mobile and PC game environments. The company’s partnership with Comscore brings advertising measurement and attribution solutions to advertisers to better understand audience behaviour and campaign impact. “The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realising that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience,” said Tegan Hull, Anzu’s head of operations. “We are proud to have earned these certifications, and we will continue to lead the industry in promoting them and establishing new ones that uphold our values.”

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Facebook and Instagram users now able to block political ads

Facebook | June 19, 2020

Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections. Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center. Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections. With so much of our discourse taking place online, I believe platforms like Facebook can play a positive role in this election by helping Americans use their voice where it matters most – by voting . - Mark Zuckerberg Opting Out of Political Advertising Rolling out on both Facebook and Instagram is a new feature called the Voting Information Center. Among the myriad features it will showcase, there’s one that users are likely to be happiest about: they will be able to opt out of political advertising, starting today with a rollout over the next few weeks. The definition of political ads include the following: • social issues • electoral ads • political ads from candidates • super PACs • any ad type with a “paid for by” disclaimer The action can be taken by either hitting the three dots on the ad and choosing to to no longer see it, or it can be set up in your preference for Ad Topics in the Ad Preferences section. Read more: Facebook & Instagram add more ways to support local businesses Here are demo videos on both methods: It can also be done in Instagram, again with either option: They note that this will roll out in the fall to other countries where enforcement is possible. Clarity Around Ad Sharing Another issue that’s being addressed is clarity around politically-sponsored ads. While political ads must contain the “paid for by”disclosure, there was a catch: if an ad was shared onto a users profile or Page, the disclaimer would disappear. This blurred the line for users around what was a paid-for statement. Starting today, the “paid for by” note will follow that ad, no matter where it’s shared. Public Spending Accountability Facebook will also be implementing transparency in account spending. There will be an ad spending tracker present reflecting total spends for US House races, Senate races, and also Presidential candidates. They will also have a tracker that can compare advertiser spending in political and issue ads. All of these additions are extensions of Ad Library features and user controls that were promised back in January. Voting Information Center The tug-of-war over whether Facebook should be involved in political messaging has been a contentious issue for years. Many have been frustrated with their refusal to put tighter controls in place, but Mark Zuckerberg has stood by his stance that Facebook’s role is to facilitate information and participation in governmental elections. Ultimately, I believe the best way to hold politicians accountable is through voting, and I believe we should trust voters to make judgments for themselves. That’s why I think we should maintain as open a platform as possible, accompanied by ambitious efforts to boost voter participation. - Mark Zuckerberg In that vein, Facebook has created a Voting Information Center. It will provide details to users about how and where they can vote. This includes information about mail-in ballots, voter registration, and early voting options. Read more: Facebook buys Giphy to integrate it with Instagram service They also note they will include posts from state election officials and verified local election authorities. It will appear front and center on users’ News Feeds. Their full announcement can be found here.

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Ford Patents Technology for Displaying Ads Inside Car Infotainment Systems

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem of billboard accessibility. True, most billboards display product advertisements that do not provide specifics about where to purchase these products or how much they cost. Ford's latest infotainment interface would solve this conundrum. Ford might also collaborate with advertising agencies or billboard companies to ensure that the infotainment ads appear before the billboard. So, if you're driving and see a McDonald's ahead, your system may display an advertisement for a delicious McDonald's burger.

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