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BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of Innovation

BrandStar | November 22, 2021

BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of Innovation
BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record.

The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem.

Services to the Levan Center will be developed and executed by Beacon, the advertising & marketing agency arm of the BrandStar family of companies. The diverse scope of services will include using multiple digital assets and strategies to develop brand awareness, campaign development, marketing strategy and support, social media, paid media, and digital UI/UX. To support the collaborated mission and vision of the Levan Center, BrandStar will also be donating upwards of $100k in additional pro-bono services.

The Levan Center supports the business founder's journey from birth of an idea through successful exit or global expansion providing programs, events, and wraparound services to entrepreneurs and early-stage startups for the buildout and scaleup of their business. The 54,000 sq. ft. facility includes incubator and accelerator programs, co-working and meeting space, technology certification programs, specialized workshops and seminars, and professional networking social events.

We are so honored to be a strategic part of this revolutionary enterprise of business innovation. As fellow visionaries and creators, we are looking forward to furthering the Levan Center's vision as a business incubator that benefits all of South Florida."

Mark Alfieri, CEO and Founder, BrandStar.

"Our mission is to link the South Florida innovation ecosystem by acting as a collision station for entrepreneurs, academia, industry, government, funders, wraparound services, and professional networks," said Dr. John Wensveen, Chief Innovation Officer, NSU and Executive Director, Alan B. Levan | NSU Broward Center of Innovation.  "We look forward to partnering with BrandStar on this exciting journey."

About BrandStar
BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything a full-service marketing firm provides, but with a twist – our focus is on positively impacting people's lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we have succeeded in giving startups a national footprint, and national companies a global one. 

About Beacon
For brands expecting positive marketing results, Beacon, a BrandStar Company, is a full-service marketing and ad agency with a team of diverse individuals who have been on both sides of business transactions; recognizing the importance of transparency and partnership. Beacon helps brands understand what their marketing and advertising efforts are doing to their bottom-line and then goes above and beyond to produce real, quatifiable results. 

The Alan B. Levan NSU Broward Center of Innovation is a public-private partnership between Nova Southeastern University (NSU) and Broward County housed at NSU. The center is an economic and education development engine for Greater Fort Lauderdale, Broward County, and South Florida focused on innovation, technology, and entrepreneurship. Customized programs, events, and wraparound services support the Founder's Journey (Ideate, Incubate, Accelerate, Post-Accelerate) from the birth of an idea through successful exit or global expansion of a company incorporating four pillars.

Spotlight

According to eMarketer, the overall U.S. programmatic display ad market will grow 44.2% to $25.23 billion from $17.50 billion in 2016. Publishers are looking for a way to attract even more brand advertisers that are still spending more than 80% of their budgets on traditional media.

Spotlight

According to eMarketer, the overall U.S. programmatic display ad market will grow 44.2% to $25.23 billion from $17.50 billion in 2016. Publishers are looking for a way to attract even more brand advertisers that are still spending more than 80% of their budgets on traditional media.

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Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

Anzu Virtual Reality Ltd. | August 16, 2021

Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Together, these certifications demonstrate Anzu’s ongoing commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain. Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement. The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards. Anzu is known to take a proactive approach to meeting and exceeding industry demands for greater transparency. These certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform. “As digital gaming continues to grow rapidly, we are pleased that forward-looking companies like Anzu are adopting best practices to combat fraudulent, invalid traffic and protect the brand safety of their ad partners,” said Mike Zaneis, CEO of TAG. “These supply chain challenges extend across all parts of the digital advertising ecosystem, so TAG is committed to ensuring its program covers gaming and other emerging digital advertising channels, and we look forward to continuing to work with Anzu on these important efforts.” To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads. “As the industry evolves, with areas such as gaming seeing rapid growth, it’s essential that businesses are upholding standards and best practices across the board. The Gold Standard is key to this, helping to create a digital ecosystem that is both responsible and sustainable. We’re delighted to have Anzu’s support in this mission, and many congratulations to them on becoming Gold Standard 2.0 certified,” said Tina Lakhani, head of ad tech, IAB UK. In addition to these achievements, Anzu is the first and only platform of its kind to earn an ISO 27001 certification. The in-game advertising company also partners with many top-tier AdTech industry leaders to enable advertisers to make smarter, more effective media buys. Anzu and Moat work together to track impression delivery and IVT measurement in 3D mobile and PC game environments. The company’s partnership with Comscore brings advertising measurement and attribution solutions to advertisers to better understand audience behaviour and campaign impact. “The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realising that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience,” said Tegan Hull, Anzu’s head of operations. “We are proud to have earned these certifications, and we will continue to lead the industry in promoting them and establishing new ones that uphold our values.”

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IBM launched AI-enabled Social Targeting Solution with Influentials To Help Brands Identify Fitting Influencers

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting tool can help brands communicate with an audience."Brand reputation matters now more than ever. Using social media to help drive purchase consideration is important as brands implement influencer marketing strategies to establish real connections with consumers, said Bob Lord, SVP of Cognitive Applications, Blockchain and Ecosystems, IBM. "Together with Influential, we're building trust into the ecosystem by applying IBM Watson to help clients select an influencer that aligns to their brand values, exemplifying our belief that AI can and should be the backbone of the new digital economy."According to the 2019 Influencer Marketing Global Survey from Rakuten, an insight and analytics company, 87% consumers surveyed stated that they were inspired to make a purchase based on an influencer's recommendation.1 Further illustrating the power of influencer marketing to guide purchases, 61% of responding consumers stated their intent to click on a sponsored link from an influencer to learn more about a product.2 Social Targeting with Influential relies on IBM Watson to align brands with like-minded influencers that demonstrate similar values, further illustrating how brands across industries can harness AI to make more informed decisions. Solidifying the power of "belief-driven buying," in a recent survey conducted by Salesforce Research, 92% of consumers surveyed report that trusting a brand makes them more likely to buy products and services.

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Marketron Pitch Introduces a Robust New Social Media Feature for Pitch, One of the Company’s Digital Advertising Platform

Marketron | October 13, 2020

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Facebook Messenger ads into the overall blend of third-party digital tactics based on advertisers’ campaign objectives. By 2023, social media users in the U.S. are expected to top 250 million. Roughly two-thirds of U.S. adults report that they are Facebook users, and a large majority of Instagram users say they have made purchases as a result of social media advertising. “Clearly, social media offers tremendous opportunities for our radio customers and their advertisers to reach engaged and highly targeted audiences — but working directly with social platforms to purchase ads can be complicated, time-consuming and counterproductive,” said Jimshade Chaudhari, Senior Vice President of Product at Marketron. “Adding social to the third-party digital tactics in Pitch is the latest example of how we are constantly evolving our products based on customers’ needs. By removing these complexities, it is easier than ever for radio stations to create, deliver and manage highly integrated and customized digital ad campaigns.” With the new Pitch social tactic, sales teams are able to include Facebook, Instagram and Facebook Messenger ads in a fully integrated campaign alongside other digital elements such as display and video ads, geofencing, connected TV/OTT and search engine marketing.

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