BuzzGuru Debuts All-In-One Analytics Suite For Influencer Marketers On YouTube, Twitch And TikTok

BuzzGuru | September 22, 2021

BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch.

The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor's influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with.

"Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars," - said Pavel Beinia, CEO and Founder at BuzzGuru. "However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results".

BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc.

The platform's competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors' influencer marketing strategy by app, game, or brand's website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage.

"Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with," - added Pavel Beinia. "BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other".

Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers' needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge.

About BuzzGuru
BuzzGuru was founded in 2017 as a global influencer marketing agency, that brings together data-led performance, trusted relationships, creative approach and accurate targeting. In 2021, BuzzGuru released the analytics and intelligence platform for brands and agencies. The company's clients include Opera, Yager, YoudaGames, goGame, NetEase, Atlas VPN among others.


Christina Sottolano, Digital Buyer and Planner at The Halo Group, explains how Facebook's "Lead Ads' can play a role in your social media marketing strategy. To find out more about the Halo Group and see more


Christina Sottolano, Digital Buyer and Planner at The Halo Group, explains how Facebook's "Lead Ads' can play a role in your social media marketing strategy. To find out more about the Halo Group and see more

Related News


Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extended to spend almost $175 billion of every 2020. With this extension and potential, brand publicists have begun to consider in-game advertising as a feature of their multi-pronged advertising technique, which implies that outsider estimation and benchmarking is more pertinent than any other time. Anzu opens the assorted, hard-to-arrive at gaming crowds to brands via consistently mixing true advertisements into games in a non-meddlesome way that regards the gamer experience. With the organization among Anzu and Comscore, promoters will have the option to quantify their in-game advertising efforts progressively and assess the effect of the missions on their brands. These significant experiences will give sponsors the certainty to take advantage of in-game advertising.

Read More


Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

Lightspeed | February 07, 2022

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. We're looking forward to seeing our merchants take advantage of this integration to scale their business and customer base." Ruslan FazlyevLightspeed eCommerce GM With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership empowers merchants to seamlessly tap into TikTok's power of community commerce and reach their ever-growing consumer base. "The shopping experience on TikTok is all about discovery – we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community." This announcement comes months after an initial integration with Ecwid that powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the UK. About Lightspeed Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks

Read More


T-Mobile Appeals National Advertising Division Recommendation to Discontinue "America's . . . Most Reliable 5G Network" and Other Claims

National Advertising Division | November 26, 2021

The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc. NAD recommended that T-Mobile discontinue the following claims: "America's . . . most reliable network"; "Verizon's latest strategy is to steal bandwidth from their 4G"; and The implied claims that low-band 5G employing DSS technology is inferior to low-band 5G employing standalone spectrum and that T-Mobile's low-band 5G network provides a substantively different and better experience than Verizon's low band 5G. In support of its "America's . . . most reliable network" claim, T-Mobile relied on the results of an audit report conducted by umlaut. The umlaut report uses crowdsourced data (about 250 Key Performance Indicators and billions of data points daily from devices in the United States) collected from actual mobile customers via various apps that can be installed on an end user's phone. NAD noted that umlaut's scoring for 5G network reliability tested the following three metrics: (1) ability to find 5G coverage; (2) ability to connect to the 5G network and complete the transactions of the 5G network; and (3) ability to provide sufficient DL speeds to support popular services for 5G users. However, NAD found that umlaut's methodology for testing the reliability of 5G networks was not a good fit for the messages reasonably conveyed by a reliability claim (i.e., more than just speed and coverage). NAD noted that umlaut testing measures two coverage metrics and one speed metric. While NAD agreed that speed and coverage are important to consider when talking about 5G network reliability, speed and coverage alone cannot support a reliability claim. NAD noted that there is no data to show that T-Mobile's network is superior to competing networks in allowing consumers to access the network and stay connected to complete a session or accomplish a specific task. Therefore, NAD determined that the underlying "most reliable" 5G network claim is not supported and recommended that T-Mobile discontinue its "America's . . . most reliable 5G network" claim. NAD noted that nothing in its decision prevents T-Mobile from accurately touting umlaut's award based on coverage and speed, if accurate. NAD also considered whether the "most reliable" 5G network claim conveys the implied message that T-Mobile has been judged America's "most reliable" 5G network by an independent test not commissioned by T-Mobile. NAD noted that umlaut independently developed metrics to test the performance of 5G networks, applied those metrics to data it collected independently, and T-Mobile then paid umlaut for the right to feature the results of the audit in its advertising. Therefore, NAD concluded that there was no material connection between T-Mobile and umlaut that required disclosure. Further, regarding the claim "Verizon's strategy is to steal bandwidth from their 4G," NAD determined that the net impression from the challenged advertising is that T-Mobile provides a superior 5G experience because they give consumers 5G on a standalone network and in general that 5G provided via Digital Satellite System (DSS) is an inferior service. Because the evidence did not support the message that Verizon's use of DSS to provide consumers with 5G rather than using a standalone network equates to "stealing," NAD recommended that the express claim be discontinued. NAD also concluded that the evidence provided by T-Mobile could not be used to support the implied superiority claim that T-Mobile's low band 5G is better than Verizon's low band 5G network. Accordingly, NAD recommended that T-Mobile discontinue the implied claim that low band 5G employing DSS technology is inferior to low band 5G employing standalone spectrum and that T-Mobile's low band 5G network provides a substantively different and better experience than Verizon's low band 5G. In its advertiser statement, T-Mobile stated that it "will appeal NAD's decision." Further, the advertiser referenced umlaut's determination that "T-Mobile's 5G network is the most reliable 5G network in the United States" and stated that "like other similarly situated advertisers, T-Mobile should be able to advertise this independent award. Because T-Mobile strongly disagrees with NAD's recommendation that it not do so, it will appeal NAD's decision." Such appeals of NAD decisions are made to the BBB National Programs' National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs. All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Read More