California lawmakers consider new rules for political ads

pressdemocrat | July 15, 2019

In this photo taken Thursday, June 13, 2019, Assemblywomen Monique Limon, D-Goleta, speaks at a rally about her proposed measure, AB539, that would cap the interest rates at 36% on loans between $2,500 and $10,000, in Sacramento, Calif. The lending industry is opposing the bill and the legislation has become the target of an anonymous advertising campaign. A proposed law, AB1217, would require groups spending more than $10,000 a year on advertisements about pending legislation or regulation to identify themselves and major funders in the same sort of disclaimers already required in election campaign commercials. (AP Photo/Rich Pedroncelli)

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IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. We look forward to offering essential coverage to brands and the ability to purchase ads on the Netflix platform with confidence.” IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory. Trend identification to understand campaign performance and optimize for peak engagement. Consistent verification across media buys to understand performance. “IAS will be one of our verification partners for the Basic with Ads plan – our new ad-supported tier,” said Jeremi Gorman, President of Worldwide Advertising at Netflix. “We’re excited to bring IAS’ industry leading verification suite of tools that will give advertisers the confidence in the performance and placement of their ads.” IAS Netflix verification will be available Q1 2023. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. About Netflix Netflix is the world’s leading streaming entertainment service with 221 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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Versium Announces Record Subscription Revenue Growth as Demand for Cookieless Advertising Solutions Rises

Versium | October 19, 2022

Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine. As marketers and advertisers rush to find cookieless solutions to reach their target audiences, Versium is uniquely positioned to accelerate growth across B2C and B2B marketing teams alike who are emphasizing first-party data. In Q3 2022, Versium achieved record total subscription revenue and a 40% YoY increase in its subscription customer base. “As Google, Facebook and other tech companies are creating walled gardens for their data, marketers are having to decide between a higher advertising cost or centralizing and strengthening their own first-party data,” said Chris Matty, co-founder and chief revenue officer, Versium. “We have found most marketers are choosing to clean up their own data and enrich it so they aren’t dependent upon the Googles of the world to own their relationships with their customers. Hundreds of B2C and B2B brands are now using Versium to maximize their own data, so they can reach their customers anytime, anywhere.” Channel has become a particular source of new relationships in 2022. Versium signed six new channel partner deals, including Datarade, Introhive and Convertiv, and completed integrations with TreasureData and Zapier, to drive new relationships and make its platform more accessible and convenient for its customers. So far this year, Versium has expanded its API capabilities and launched new open source modeling tools. In the months ahead, Versium will complement its B2B audience tools with B2B contact data and launch a new no-code toolset for analysts to manage common first-party data wrangling and enrichment tasks. All Versium tools are now available through a single subscription model, simplifying the sign-up process for new users and creating more value for current customers. As a result of these product and business milestones, Versium has also been recognized by numerous industry organizations for its innovations in technology and insights. Versium was named a winner in the 2022 Sales and Marketing Technology Awards in the Insights and Analytics category, was named the Best Account Based Marketing Company in the 2022 Martech Breakthrough Awards and has been featured as a thought leader in Computerworld, Forbes and more. “These recent achievements continue to solidify Versium as not only a leading data technology company, but as a thought leader in the identity resolution and data analytics industry,” said Dillana Lim, CEO, Versium. “These recent achievements continue to solidify Versium as not only a leading data technology company, but as a thought leader in the identity resolution and data analytics industry,” said Dillana Lim, CEO, Versium. “This has been an incredible year for Versium, and we look forward to developing more solutions and innovations that continue to empower and serve our customers throughout the remainder of 2022 and beyond.” Versium empowers businesses with the data tools and insights they need to win customers. Its proprietary identity graph and data technology platform help marketers better identify, understand and reach their ideal customer, every time. About Versium Versium is a data technology company that enables B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing channels. Versium’s industry-leading identity resolution and insights engine powers a suite of solutions that help marketers greatly improve their reach by as much as 5X. Versium’s proprietary data assets include over 2 billion contact points and over 2 trillion insights attributes, creating the industry’s richest B2B2C identity graph and data technology platform that empowers marketers to win customers. For more information, please visit https://versium.com.

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VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled Dataset

VideoAmp | October 06, 2022

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