California lawmakers consider new rules for political ads

pressdemocrat | July 15, 2019

California lawmakers consider new rules for political ads
In this photo taken Thursday, June 13, 2019, Assemblywomen Monique Limon, D-Goleta, speaks at a rally about her proposed measure, AB539, that would cap the interest rates at 36% on loans between $2,500 and $10,000, in Sacramento, Calif. The lending industry is opposing the bill and the legislation has become the target of an anonymous advertising campaign. A proposed law, AB1217, would require groups spending more than $10,000 a year on advertisements about pending legislation or regulation to identify themselves and major funders in the same sort of disclaimers already required in election campaign commercials. (AP Photo/Rich Pedroncelli)

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Why no one likes mobile ads and how companies hope to measure email ad campaigns in google analytics flyte use facebook advertising pixels create high converting quick guide your first campaign webcam based emotion tracking is a real thing big cross device gets ftc attention; Twitter highlights live attribution appsflyer. 19 aug 2013 and with their offsite conversion pixels, you can track how your ads are performing, regardless for that, you'll need a different analytics solution. Advertising tracking mobile attribution appsflyer. Gimme! the human nature of successful marketing google books result. Call tracking a key component in campaign marketing analytics. Facebook ad tracking techniques to increase your roi instapage.

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Microsoft Advertising Introduces Cookie-Based Experiment Functionality

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. The new feature for cookie-based audience splits is now under the “Advanced Options” section. What is the Cookie-Based Option? Unlike experiments that are search-based only, cookie-based audience splits means that the system will “remember” which version they were shown. Moving forward, they will only see ads from that campaign, vs. being treated as a new user every time they search. The audience “buckets” will occur at the cookie level vs. at the session level. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing, since the user is only responding to one source or another and it will remain that way for their cookie ID. Read more: Microsoft expanded features in its redesigned advertising platform How Did It Work Before? The first iteration of Experiments was search-based. It relies on randomization for showing the ads between the original campaign and the Experiment, and it happens every time a user searches. There was no “memory” of the user having performed the action previously, unlike cookie-based audience splitting, which buckets audiences by cookie identity vs. what they searched in that single session. This method means users could search multiple times and be shown ads from both the control and experiment versions. Microsoft recommends this for testing things such as bidding methods, since the comparison would be at the bid level and is ultimately a study in cost. Read More: Microsoft advertising introduces new features for shopping campaigns How to Enable Cookie-Based Splitting Users can access Experiments via the Experiments tab. The “Create an experiment” module will appear. Here, users select the Campaign they want to run the test on, name it, specify the dates, and what percentage of the audience should see the Experiment. The Difference in Rate of Experimentation There is a trade-off for having the potentially higher accuracy of cookie-level data: The amount of time it will take for statistically significant results. Here is a simplistic example: If you have 10,000 users eligible for your Experiment: -They search an average of 3 times -That’s 30,000 times your Experiment would run against your control. -It would give each instance roughly 15,000 searches of data if you run your Experiment split at 50%. However, if you have 10,000 users using cookie-based: -Their multiple searches don’t count. -You would have a 50% split to each instance of only 5,000 users per each group. -The smaller pools mean it will probably take longer for the results to be statistically significant. The cookie-based feature is available in all accounts now. You can find Microsoft’s full announcement here, along with an overview of using Experiments here.

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AdQuick.com Launches AdQuick Self-Service Platform for Out-of-Home Advertising

AdQuick.com | November 11, 2020

AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades. "While today's world feels uncertain, our mission at AdQuick remains the same. We want to make out-of-home advertising easy for everyone," said Chris Gadek, head of growth at AdQuick. "At a time when our customers are looking for every opportunity to shave time off their media planning cycles or make a statement with OOH advertising, AdQuick Self-Service is here to help, while driving additional revenue to our media owner partners." To launch an out-of-home advertising campaign, clients essentially explore to their ideal market, add the media they need to book to truck, input their installment subtleties, and transfer their plan resources for the stage. From that point, plan resources are directed to the AdQuick.com media proprietor accomplices for endorsement. When affirmed, clients get notice that their mission is all set live. "Whether the user is a small business owner targeting the area surrounding their physical location, or an agency targeting multiple cities on behalf of a client, AdQuick's Self-Service makes buying OOH advertising easy and accessible for all," said Gadek. As the publicizing business keeps on advancing because of COVID-19, AdQuick.com is organizing building arrangements and highlights to quicken out-of-home promoting's unavoidable computerized change. In June, AdQuick.com launched a Programmatic DSP for Digital out-of-home (DOOH) media close by an industry first continuous attribution dashboard for out-of-home promoting efforts. AdQuick Self-Service is the following advancement in the company's assisted item guide the same number of brands and organizations keep on putting resources into out-of-home media arrangements that organize value straightforwardness, speed of execution, and mission quantifiability. About AdQuick, Inc. AdQuick.com is the easiest way to purchase and measure outdoor advertising and is building the operating system to bring the OOH industry online. It is the first company to allow anyone to complete the full cycle of booking outdoor ads online, and connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad. Founded in Los Angeles in 2016 by former Instacart executives, AdQuick.com's mission is to make OOH advertising more transparent, easier and effective through advanced machine learning-driven, high-touch campaign building technology. AdQuick.com was named in the top ten Best Places to Work in 2020 by Los Angeles Business Journal and is currently available in the US, Canada, UK, Germany, Australia and 12 other countries.

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Vidoomy launches in the UK market to bring the next level of branding solutions to the marketplace

Vidoomy | September 14, 2021

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of the operation will be led by Sergio Tallón, Vidoomy's Country Manager in the UK, who will be responsible for generating new partnerships and collaborations with local advertisers and agencies. The recent incorporations within the local team are further proof of how the company continues to successfully strive in the British market through a commitment to grow its UK branch. International expansion Vidoomy is ranked as one of the companies with the highest audience reach in the digital advertising ecosystem. Since its beginnings, the firm has invested in the creation of a unique in-house technology, enabling brands and agencies to reach their audiences and brand territories through contextual and cookieless solutions across more than 2,500 premium publishers. Since 2019 Vidoomy has experienced rapid growth globally, which has led to the implementation of local teams across key countries around the world. Territories including the UK, Spain, Netherlands and Italy amongst others. The UK Team Sergio Tallón has been appointed to take on the role as Country Manager in the UK. Sergio has more than twenty years of experience within the industry, having worked alongside companies such as Dentsu, GroupM, HAVAS, OMD and Seedtag. Sergio will lead a team of experienced professionals ranging from different backgrounds in the digital landscape. Antonio Simarro, VP of Vidoomy, stated that, "Sergio's appointment to our team is a key step for positioning Vidoomy within the UK. Our projection for 2022 is turning the market into our strongest one within Europe. I'm sure that with Sergio's experience we will achieve this." Sergio mentioned, "I'm very excited to be part of this ambitious project. The response of the UK market has been outstanding, demonstrating that more agile and efficient alternatives are needed to cover the needs of the digital marketing industry."

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