DISPLAY ADVERTISING, RETARGETING
Clinch | February 23, 2023
On February 22, 2023, Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale.
It is a dynamic ad serving and DCO or personalization platform and creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimize dynamic and personalized programmatic campaigns for Samsung TV Plus and Audience Extension inventory suite of Samsung North America. In addition, it will provide connected TV, online video, display and mobile advertising campaigns through the Samsung DSP. Its solutions are open to Samsung Ads clients and partners worldwide this year.
Samsung Ads is Samsung Electronics' advertising platform for smart devices over desktop, mobile and TV. With a deep understanding of customer experience, it connects hardware and software companies with advertising agencies for the growth outcomes of brands at a vast scale. In addition, its single-source TV data provides consumer engagement opportunities during the connected TV experience.
Advertisers would be able to make creative decisions with the use of Samsung Ads' automatic content recognition (ACR) technology through the partnership. This technology provides unparalleled insights based on the smart TV behavior of the audience. In addition, with Clinch's Flight Control omnichannel activation platform, the leveraging advertisers could customize and scale campaigns quickly through a single workflow. This platform also provides multi-platform campaign insights in a real-time scenario.
CEO of Clinch, Oz Etzioni, said, "Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences." He added, "Through this partnership, we are able to bring a new level of real-time personalization to millions of Samsung-connected devices with superior automation and efficiency."
(Source – Cision PR Newswire)
About Clinch
Clinch, an advertising company, provides solutions for personalized video ads, real-time optimization with location, user and product, multi-screen advertising, unlimited scalability, dynamic rich media HTML5, automatic generation in all ad formats, and creative programmatic solutions. It is recognized as an omnichannel advertising service with AI-driven dynamic personalization technology and offers customized ad experiences across different channels for enhanced advertising performance and ROI. It automates workflows and provides data for personalized video and display ads across programmatic, CTV, social media, in-app, native, and DOOH.
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AD NETWORKS, ADVERTISER PLATFORMS
Moloco | February 24, 2023
On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue.
Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets.
Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers.
Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”
(Source – Business Wire)
Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”
(Source – Business Wire)
AboutMoloco
Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.
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ADVERTISER PLATFORMS
Hivestack | March 02, 2023
On March 1, 2023, Hivestack, a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador.
Through this partnership, Winkel Media's advanced DOOH inventory, driven by data, will be integrated into Hivestack's supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP).
Winkel Media's DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in retail stores, targeting audiences’ near points of sale. With 500 store locations, these screens can reach over 3 million people monthly, generating around 6,500 impressions per day for advertisers. Advertisers, including local and international brands, agencies, and omnichannel DSPs, can benefit from the successful targeting and measurement capabilities of both Hivestack and Winkel Media to achieve their business goals.
In Latin America, the programmatic advertising market has been growing due to advertisers and media owners shifting towards data-driven strategies. Hivestack and Winkel Media are committed to utilizing cutting-edge technology to help their clients reach a wider audience and achieve their goals. Hivestack provides advertisers with advanced targeting options, flexible buying models, comprehensive audience measurement tools, and media owners with a platform to offer their inventory to buyers across 25 global markets through adaptable mediums.
About Hivestack
Hivestack is a leading global advertising technology company that provides programmatic solutions for digital out-of-home (DOOH) advertising. The firm was founded in 2015 and has increased to become one of the most prominent players in the industry. Hivestack's programmatic platform lets advertisers buy and sell DOOH advertising space in real time. It enables them to reach audiences on digital screens in public places such as airports, shopping centers, and train stations. Hivestack's technology uses advanced algorithms to target and deliver highly relevant and personalized consumer ads. The company is known for its innovative approach to programmatic DOOH advertising and has received several industry awards for its cutting-edge technology.
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