AD NETWORKS
BrandStar | November 22, 2021
BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record.
The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem.
Services to the Levan Center will be developed and executed by Beacon, the advertising & marketing agency arm of the BrandStar family of companies. The diverse scope of services will include using multiple digital assets and strategies to develop brand awareness, campaign development, marketing strategy and support, social media, paid media, and digital UI/UX. To support the collaborated mission and vision of the Levan Center, BrandStar will also be donating upwards of $100k in additional pro-bono services.
The Levan Center supports the business founder's journey from birth of an idea through successful exit or global expansion providing programs, events, and wraparound services to entrepreneurs and early-stage startups for the buildout and scaleup of their business. The 54,000 sq. ft. facility includes incubator and accelerator programs, co-working and meeting space, technology certification programs, specialized workshops and seminars, and professional networking social events.
We are so honored to be a strategic part of this revolutionary enterprise of business innovation. As fellow visionaries and creators, we are looking forward to furthering the Levan Center's vision as a business incubator that benefits all of South Florida."
Mark Alfieri, CEO and Founder, BrandStar.
"Our mission is to link the South Florida innovation ecosystem by acting as a collision station for entrepreneurs, academia, industry, government, funders, wraparound services, and professional networks," said Dr. John Wensveen, Chief Innovation Officer, NSU and Executive Director, Alan B. Levan | NSU Broward Center of Innovation. "We look forward to partnering with BrandStar on this exciting journey."
About BrandStar
BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything a full-service marketing firm provides, but with a twist – our focus is on positively impacting people's lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we have succeeded in giving startups a national footprint, and national companies a global one.
About Beacon
For brands expecting positive marketing results, Beacon, a BrandStar Company, is a full-service marketing and ad agency with a team of diverse individuals who have been on both sides of business transactions; recognizing the importance of transparency and partnership. Beacon helps brands understand what their marketing and advertising efforts are doing to their bottom-line and then goes above and beyond to produce real, quatifiable results.
The Alan B. Levan NSU Broward Center of Innovation is a public-private partnership between Nova Southeastern University (NSU) and Broward County housed at NSU. The center is an economic and education development engine for Greater Fort Lauderdale, Broward County, and South Florida focused on innovation, technology, and entrepreneurship. Customized programs, events, and wraparound services support the Founder's Journey (Ideate, Incubate, Accelerate, Post-Accelerate) from the birth of an idea through successful exit or global expansion of a company incorporating four pillars.
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ADVERTISER PLATFORMS
Optable | November 17, 2021
Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media.
The degradation of third-party identifiers leaves technical advertisers unable to confidently reach the right audiences on publishers' networks. With a wealth of authenticated/recognized users across websites and apps and hundreds of data points about them, Quebecor Expertise Media will utilize Optable's platform to securely onboard first-party customer data and empower future connected TV and audio advertising strategies.
The advertising landscape is evolving, and we have to adapt our data strategy to match that. With Optable we can work alongside advertisers to allow them to utilize their own first-party data sets in advertising campaigns with us, without worrying about privacy concerns. It gives us peace of mind."
Jean Péladeau, Vice-President Operational Convergence at Quebecor.
With Optable's cleanroom technology, Quebecor Expertise Media will be able to seamlessly forge closer relationships with its advertising partners while respecting the privacy of its customers by allowing publishers to safely and securely compare and leverage audience data with data partners.
"We are thrilled to partner with Quebecor, one of the largest media entities in Canada, and to include them in our roster of clients. Their wealth of data will be extraordinarily beneficial to Optable's growth" said Yves Poiré Co-founder & CEO, Optable. "Our platform allows publishers such as Quebecor to take control of their own data in a way that maintains the trust of users, while still accomplishing advertising goals, without relying on a third party's data source."
About Optable
Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Inspired by the radical transformation in how data is governed, connected, and used, Optable was built by veterans of the ad tech industry to address the need for a new generation of privacy-preserving data connectivity software. Leveraging cryptographic technology, Optable is the only clean room solution that offers a decentralized, "headless" approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience data.
About Quebecor
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor's subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.
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Facebook | July 24, 2020
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active users initially, but the number dropped as society reopened. Based on their commentary, it also sounds as though the type of decline observed wasn’t anticipated.This decline has led to Snap’s caution about expected daily active user (DAU) growth for third quarter. They are projecting a DAU increase to somewhere between 242m to 244m.
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