Taboola | October 14, 2020
Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have run on Taboola's massive network of premium publishers, as well as thousands of ongoing A/B tests. It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers and video editors to give brands the strategies and assets needed to drive significantly more results for brand or performance advertising goals.
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ADVERTISER PLATFORMS
Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH programmatic targeting through Vistar.
The rapid growth in programmatic DOOH means that advertisers are urgently seeking more granular audience insights that can drive even greater campaign impact. By leveraging Comscore audiences, Vistar will help expedite the growth and cross-over of DOOH into omnichannel programmatic buying. Vistar can now offer their buyers targeting based on Comscore audiences used across media channels, such as "Sports" and "Reality" TV genres or "Cord Cutters."
"We are excited to partner with Comscore to provide their industry-leading audience segments to buyers for DOOH campaigns, allowing marketers to extend their preferred data strategies into the physical world," said Laura Kasakoff, Data Partnerships Director at Vistar Media. "With our new partnership, buyers have access to more granular consumer behaviors that have traditionally not been available for DOOH targeting."
"We are excited to partner with Vistar Media to bring Comscore's best-in-class audiences to DOOH targeting," said Jess Trainor, Vice President Ad Platforms, Comscore. "At a time when digital out-of-home continues to grow in importance to advertisers, Vistar's leadership in DOOH programmatic paves the way for continued growth and innovation within the DOOH space."
Vistar is the first DOOH programmatic platform to launch Comscore audiences, which are available on all programmatic platforms and have traditionally been leveraged for desktop, mobile, Connected TV and podcast advertising. The goal is to make all Comscore audiences DOOH-accessible to ensure advertisers have the ability to use the same audience targeting across all channels.
Beyond supporting targeting for DOOH, Comscore has been focusing on delivering the next generation of DOOH measurement. As part of this, Comscore is developing solutions to precisely measure traditional outdoor platforms such as roadside billboards, street furniture, and place-based advertising platforms that are designed to reach consumers in retail spaces, business and medical offices, colleges, entertainment venues, transportation hubs, cinema and more.
Comscore Audience Activation™ offers programmatic audience segments powered by Comscore's massive data assets for digital, mobile, CTV, podcasts and DOOH campaigns. Comscore Audience Activation helps advertisers improve campaign performance using demographics, cross-platform TV viewership, streaming behaviors, and personas to get key messages in front of the right consumers.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit comscore.com.
About Vistar Media
Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world's most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY.
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AD TECH AND MARTECH
DigitalReef | June 18, 2021
DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start.
DigitalReef's suite of products and services, when combined, offers a complete end-to-end solution for brands, marketers, and app developers looking for exposure on one of the world's leading direct-to-device advertising platforms. With a diverse product range spanning from virtual preloads to app recommendations and premium native inventory across LATAM, DigitalReef provides advertisers with several options to capitalize on their vast and expanding device manufacturer, app developer, and global carrier network. Furthermore, DigitalReef's client support experience makes it simple for marketers to take advantage of this new and very unique advertising channel.
DigitalReef collaborates with global carriers, device manufacturers, and app developers to collect unique device and app inventory and then positions its native digital network with brands and agencies worldwide, providing considerable ROI. DigitalReef uses powerful artificial intelligence capabilities throughout its vast data repository to give marketers a high degree of targeting and specific audience clusters to deliver outstanding performance results.
Because of DigitalReef's extensive reach in LATAM is a perfect channel for global advertisers and brands looking to enter this dynamic and expanding market. According to eMarketer, LATAM mobile advertising spend is expected to rise at a 19% compound yearly growth rate from $4.4 billion in 2017 to $10.5 billion by 2023.
Amazon, Bradesco, Heineken, Samsung, Starbucks, and Uber are among DigitalReef's clients and the major local and regional network operators in LATAM.
CEO Maurizio Angelone, a 20-year veteran in the mobile technology field with extensive expertise in expanding the LATAM and other global mobile markets, will lead DigitalReef. He most recently worked as Vice President for the Americas Region at HMD Global/Nokia, where he assisted in establishing HMD/Nokia's newly launched smartphone business unit in North America and LATAM. Angelone has previously held senior roles at Motorola and Lenovo. Angelone was also a co-founder of Imagination Unwired, one of the firms that merged to form DigitalReef.
About DigitalReef
DigitalReef brings together a world-class leadership team and over 100 employees who deploy leading-edge marketing and advertising technology throughout LATAM. DigitalReef, headquartered in Miami, FL, has a local presence in 10 countries, with offices in major hubs such as Buenos Aires, So Paulo, and Mexico City.
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