Display Advertising, Retargeting

Captivate and WeWork Partner to Elevate On-Screen Experience in Workspaces

Captivate, a leading digital-out-of-home video network, and WeWork, one of the global leaders in flexible space providers, announced a strategic partnership to display the Captivate on-screen content experience on existing digital screens in WeWork lobbies, elevator banks, and collaborative workplaces. "WeWork Powered by Captivate" will give marketers access to modern, high-value professionals who make business and personal purchase decisions.

Captivate will act as a complete communication solution for WeWork locations, offering an engaging viewer experience that educates and entertains WeWork members and visitors while displaying relevant advertisements during their workdays. In addition, the partnership expands Captivate's network by 175+ locations in major North American metropolitan regions, increasing the number of Captivate office and residential building displays to over 14,500 screens.

CEO of Captivate, Marc Kidd, said, "We are excited to offer advertisers and WeWork members the benefits of our video network." He also stated, "Our partnership means advertisers can more easily reach coveted B2B decision-makers and B2C consumers with spending power at multiple daily touch points throughout the day. And Captivate's skilled editorial team brings value to WeWork members and guests with an interesting combination of news and entertainment, plus high-utility content such as traffic and weather updates."
(Source – Cision PR Newswire)

Captivate provides a rich content experience to complement WeWork's creative workplaces with a programming mix customized for modern professionals. It also provides contextually relevant environments with custom-branded solutions, such as content alignment and branded integrations, to activate campaigns for agencies and brands.

About Captivate

Captivate is the industry-leading digital media network, including over 13,200 screens in prime areas where modern professionals work and live. Through innovative, research-driven, and Nielsen-measured advertising and marketing campaigns, it links advertisers with over 13 million unique monthly viewers by providing its audience with relevant news and practical advice. In addition, through live editorial content, the company offers advertisers a highly desirable and difficult-to-reach audience of affluent and influential business professionals. The company, which was founded in 1997, is owned by Generation Partners and TEGNA.



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