Cash reward offered after LED advertising screen stolen from Armagh business

armaghi | March 10, 2020

A high-value LED advertising screen has been stolen from commercial premises in Armagh. The screen, which belonged to Max Graphix, was snatched from Roadside Motors on the Markethill Road on Monday night. Max Graphix are offering a cash reward for any information leading to its return. “We’re sad to announce that we’ve had an LED screen stolen from outside Roadside Motors on the Markethill Road, just outside Armagh last night,” a spokesperson for the company said. “We’re appealing for any information that might help us get it back, and we’ll be offering a substantial cash reward for any helpful information. “We would also greatly appreciate it if you could take the time to share this post.”

Spotlight

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Spotlight

Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets.  Additionally, PPC gives you ultimate control over your marketing dollars while allowing you to capture the attention of the booming number of online consumers who are ready to spend money on your products and services. You just need to be there.  It’s like having an ad in your local newspaper and only paying for the prospects that read it!  How can it get any better than this in advertising?

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Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer

Smartly.io | October 19, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marlow Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative partner that Smartly.io acquired in Q1 of this year. The acquisition advanced Smartly.io’s cross-channel reach from social to include dynamic creative optimization across programmatic, CTV, and the entire Google ecosystem. Now, ten months later, the two companies, along with Viralspace.ai, have formally integrated to offer Smartly.io customers an advancement in creative optimization capabilities with AI and machine learning for digital advertising. With this integration, Marlow Thomas will join Smartly.io’s executive team to further guide the company as the Leading Digital Advertising Platform. “Smartly.io and Ad-Lib.io were a natural partner from the beginning and I’m thrilled to be joining the executive team as we make this integration official,” said Oli Marlow Thomas, Chief Innovation Officer, Smartly.io. “Smartly.io and Ad-Lib.io were a natural partner from the beginning and I’m thrilled to be joining the executive team as we make this integration official,” said Oli Marlow Thomas, Chief Innovation Officer, Smartly.io. "Together, we can offer customers a one stop shop that will maximize creative effectiveness, media buying and creative intelligence." Previously the Creative Lead at DoubleClick/Google for five years, Marlow Thomas founded creative personalization service Ad-Lib.io in 2017. He is an industry expert and has received recognition as “One To Watch” in Campaign Tech Awards. As Co-Founder and CEO of Ad-Lib.io, Marlow Thomas oversaw the growth and eventually acquisition of the company. Now, as Chief Innovation Officer at Smartly.io, he will bring his forward-thinking industry vision and expertise to identify, harness, and bring to fruition new ideas that will continue to move Smartly.io forward to offer customers the best in multi-platform strategy with game-changing creative tools. “Smartly.io’s customers are at the forefront of everything we do. With this integration, and by bringing Oli onboard, we are able to offer our customers the best capabilities and technology in navigating the changed ecosystem of digital advertising and conquering walled gardens effectively,” said Laura Desmond, CEO, Smartly.io. “Oli’s industry expertise and vision will be extremely valuable as we continue to combine creative, media and intelligence to generate unparalleled results for our customers.”

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MonetizeMore Wins Google Innovation Award for 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field. We are thrilled to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our industry-standard IVT detection and blocking solution that helps publishers prevent and fix ad setup policy violations (ASPV). ASPV is the total number of policy violations found on your website. This is not an easy market to break into, but with our vision of the future of the adtech industry and our dedication to providing real solutions that are easy to implement and deliver promised results, we made it happen. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year. MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop is the industry’s leading Invalid Traffic Detection & Blocking solution that leverages advanced AI with fingerprinting algorithms to identify and block invalid traffic, preventing both your site’s revenue loss and your users’ frustration with slow load times and frequent ad interruptions. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers. As a result, your ad inventory steers clear from revenue clawbacks, policy violations, and potential AdSense bans. Thanks to Google for really showing how important it is to keep on track for policy violations. This is specifically under the realm of invalid traffic. What a lot of publishers and Google Certified Publisher Partners don’t understand is that invalid traffic isn’t just traffic quality, it’s an ad setup policy violation. This comes under ad stacking, hidden ad units, aggressive refreshes, and click spam. These come all under the portion of invalid traffic and we have created tools under Traffic Cop that creates notifications and provides granular reports so that publishers can actually detect these ad setup policy violations and go through them step by step to fix them so that their policy violations can be prevented, fixed and ultimately their businesses are safer from revenue clawbacks. We’ve been able to decrease publishers’ revenue clawbacks by over 10X. We’re now able to offer Traffic Cop not only to publishers but also GCPPs via API and our reporting setup. To ultimately help the ecosystem and get rid of invalid traffic and ad setup policy violations!- Kean Graham, CEO of MonetizeMore. It is crucial to us since Google is such an influential player in the adtech industry, which makes them a good litmus test for how we’re doing overall. It’s gratifying to know that our hard work is being recognized and we hope it will continue in the years to come. This year, we have helped over 373 publishers with their ad setup policy violations and saved them hundreds of thousands of dollars in revenue clawbacks through Traffic Cop to optimize their overall ad setup and eliminate IVT. We are honored to use this annual award to motivate us to continue providing cutting-edge technology solutions that help publishers save time and money.

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Teads APAC & IMPACT+ Partner in Measuring the Carbon Footprint of Online Advertising

Teads, IMPACT+ | September 29, 2022

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