Comcast Advertising | July 11, 2022
Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes.
“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes.
“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to working beside him to take Comcast Advertising to its next level of success.”
Since Rooke joined Effectv in January 2020, he successfully started its transformation to a multi-screen, audience delivery company that helps advertisers reach their target customers and drive better, measurable results. He was instrumental in bringing the more widespread use of data to TV advertising strategies, as well as driving the growth of addressable advertising and programmatic capabilities across Effectv. His successor as Effectv’s GM has not yet been named.
Prior to leading Effectv, Rooke oversaw FreeWheel’s global publisher business unit responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his tenure, he also helped design, launch and scale FreeWheel’s first video marketplace, led the Advisory Services practice, a consulting business unit; and served as the company’s chief revenue officer.
“I’ve had the privilege of working across both the software and media business within Comcast Advertising and look forward to combining those experiences in this new role,” said Rooke, President of Comcast Advertising. “I believe the opportunity for Comcast Advertising is unparalleled. I’m honored to accept this new position and cannot wait to continue my work with the broader leadership team to evolve the future of TV advertising for the better.”
Earlier in his career, Rooke worked in the media business at Time Warner Cable (now Charter Communications) as vice president, strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (then known as Ernst & Young) in London.
Rooke holds a Bachelor of Commerce from the University of Birmingham in the U.K. He lives with his wife and two daughters in New York.
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com to learn more.
ADVERTISER CAMPAIGN MANAGEMENT
DMS | August 12, 2022
Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and reach.
Seekr prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation. Seekr plans to increase consumer engagement across its platforms and scale audience engagement by leveraging the power of the award-winning DMS toolset, inclusive of the DMS first-party data, expansive media reach and proprietary technologies. Global omnichannel audience engagement campaigns are currently underway with a monetization strategy set to begin in early Q4.
“DMS has the expertise to support our advertising needs and the proven ability to innovate and expand, making them the perfect partner for Seekr,” said Pat Condo, Seekr founder and CEO.
“DMS has the expertise to support our advertising needs and the proven ability to innovate and expand, making them the perfect partner for Seekr,” said Pat Condo, Seekr founder and CEO. “The partnership represents an important step forward in Seekr’s vision to provide an online experience with tools that support information transparency, connecting people with what they seek, rather than what they are served.”
The partnership combines Seekr Search data with DMS brand-direct and marketplace offerings to create a targeted ad experience that offers consumers relevant content, while significantly reducing friction in the advertising ecosystem. The partnership’s foundational objective is to foster a digital experience that delivers the right message to the right user at the right time, based on where they are spending their time. Seekr potentially gains access to more than 9,000 enterprise and SMB customers through the insurance, consumer finance, e-commerce and education solutions, among others, within DMS.
“Seekr’s mission to provide transparency and empower user choice by streamlining access to reliable information for everyone is aligned with our goal at DMS to create intent-driven meaningful engagements between consumers and advertisers during a product or service discovery and consideration process,” said DMS CEO Joe Marinucci. “DMS is excited to partner with a company that is committed to a future driven by the relevancy of a customer-driven journey.”
About Seekr Technologies Inc.
Seekr is an internet technology and content evaluation company that prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they remove both bias and misinformation. Seekr utilizes an independent search index, sophisticated data science, and rigorous journalistic standards to determine the quality of news articles and their political lean — giving everyone access to technology that makes it easy to find trustworthy content in context.
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers within the auto, home, health, and life insurance, plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution, and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases
AD TECH AND MARTECH
TransUnion, Neustar, Adverity | July 29, 2022
Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance. As data-driven marketing grows in complexity, marketers require a holistic data strategy to better optimize marketing spend and improve return on investment (“ROI”).
This partnership will enable brands and agencies to better measure marketing performance across disparate online and offline channels inclusive of the walled garden and television ecosystems. It enables Neustar to leverage Adverity Connect’s automated data integrations and data management capabilities for advanced marketing analytics modeling powered by Neustar Optimizer.
Neustar Optimizer is a closed-loop marketing optimization and consumer insights platform that enables marketers to improve marketing and brand performance by measuring all consumer activity. Marketers use Neustar Optimizer to make real-time optimizations to marketing mix, media budget allocation, campaign and creative tactics, and audience segments.
“Data management is a critical first step in the journey to data-driven marketing,” said Mike Finnerty, SVP Global Services at Neustar, a TransUnion company. “By partnering with Adverity, our clients can now easily organize and structure their marketing data and then use that data for advanced marketing analytics, saving significant time in the process.”
“To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity.
“To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “This partnership with Neustar will allow us to continue bringing new and cutting-edge data and analytical capabilities to the marketing industry as we see more and more data growth in the space.”
For more information on Neustar’s marketing analytics solutions, please visit: https://www.home.neustar/customer-analytics/unified-marketing-analytics.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. Home.neustar
Adverity is a leading integrated data platform for marketers that enables businesses to make insights-driven decisions, faster and easier. By automating connectivity from hundreds of data sources and destinations, Adverity's platform transforms data to deliver a single view of marketing and sales performance, reducing the complexity in demonstrating marketing effectiveness and return on investment across online and offline channels. https://www.adverity.com