CBIZ wins 2 AVA digital awards for advertising campaign

CBIZ, Inc | April 22, 2019

CBIZ, Inc., won two awards at the 2019 AVA Digital Awards in the digital marketing category for its 2018 national branding and digital advertising campaign. CBIZ partnered with Evolve Media for the campaign, which spotlighted its accounting and insurance businesses. In recent years, CBIZ has experienced growth and built a depth of expertise across the nation through acquisitions and investment in organic growth. The campaign sought to capture the company’s value proposition for its clients through local service offerings that are complemented with a national network of specialized professionals. CBIZ is a provider of professional advisory services focused on accounting, benefits and insurance, human resources and payroll solutions.

Spotlight

The following infographic guides you through the jungle of native ad formats. The decision tree is based on your advertising goals and visualizes the media planning process in order to help you find the right native ad format for your campaign. In addition, the key benefits of each format are detailed described below.

Spotlight

The following infographic guides you through the jungle of native ad formats. The decision tree is based on your advertising goals and visualizes the media planning process in order to help you find the right native ad format for your campaign. In addition, the key benefits of each format are detailed described below.

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MOBILE ADVERTISING

The Trade Desk Launches New Advertising Partnership with Xiaomi

The Trade Desk | October 23, 2021

Global advertising technology leader, The Trade Desk today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet. Through this global partnership, marketers can now reach 454 million monthly active users globally outside of China, and engage with these audiences programmatically across Xiaomi’s proprietary mobile ecosystem. The announcement comes at a time when marketers are increasingly looking to measure and compare the performance of advertising campaigns across digital channels such as connected TV (CTV), over-the-top (OTT), audio streaming, web and mobile apps. Marketers can now measure their campaigns’ performance within the family of MIUI apps and use that data to compare performance with other channels on the open internet for more holistic campaign management. There are so many untapped opportunities for us in digital advertising, which is why we have chosen to work with The Trade Desk to help us unleash the power of programmatic advertising across our products and the MI world. We are at the beginning of a very exciting partnership with The Trade Desk as we continue to work together to create opportunities for brands to connect with their consumers. We believe this partnership will help us build better experiences for everyone through innovative technology.” Chan Liu, General Manager of Global Internet Service at Xiaomi. “As advertisers look for ways to connect with the smartphone-first consumer, our partnership with Xiaomi makes reaching this audience easier,” said JoAnna Foyle, SVP, Inventory Partnerships, The Trade Desk. “With more marketers accelerating their spend in digital advertising, we are helping brands engage meaningfully with their target audience on the MIUI mobile ecosystem, and along the consumer’s entire digital journey, which includes fast-growing channels on the open internet such as CTV, OTT platforms and mobile apps.” The partnership marks a significant first for The Trade Desk in the burgeoning smartphone segment, reinforcing the company’s leadership as the world’s largest independent media-buying platform. Considered one of the world’s leading consumer electronics, Xiaomi smartphones have entered over 100 markets worldwide, including Indonesia, where it is the top-selling smartphone brand, according to a Canalys Q2 2021 report. As the largest internet economy in the Southeast Asian region, Indonesia represents an opportunity for global marketers who want to reach the mobile-first consumers within the country, where mobile ad spend is projected to grow to $858 million by 2025, according to eMarketer. About Xiaomi Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of 31 March 31, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338nd, up 84 places compared to 2020. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia.

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Ogury Releases of Thumbnail Ad, the World's First Non-fullscreen Format Built Specifically for Mobile

Ogury | October 30, 2020

Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable. Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demonstrated to be less meddlesome than traditional configurations that break content utilization or make the hallucination of fulfillment through bogus floors. Thumbnail Ad puts the client in charge of how they devour the ad. This intuitiveness stands out and conveys video execution beforehand just accessible through full-screen interstitial. Which means advertisers can catch more minutes to adequately arrive at clients, in content-based applications where performant full-screen ads aren't accessible. Thumbnail Ad is 4x more modest than a Mid-Page Unit (MPU) and just 12% bigger than a Small Banner, while paying an altogether higher CPM than both of these arrangements. With the capacity to at last accomplish the perceptible video (v2CR) measurements advertisers request, Publishers can get to top CPMs on portable without running fullscreen. It is right now the greatest expense per pixel design available. Distributers additionally advantage from cross-advancement with Thumbnail Ads. They can build time spent in-application by elevating other important articles to readers or lift premium memberships by advertising offers to steadfast clients. "As a brand-new format, Thumbnail Ad has opened up a whole new revenue stream for us, generating 100% incremental revenue," said Grégoire Gaffié, Head of Monetization at Closer. "Thumbnail Ad delivers ads to users in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the app, which is how they are used to interacting with content on mobile. It provides a great experience for our users whilst providing an increase in ad revenue for us, it's a win-win." "Ogury will be purchasing millions of dollars of Thumbnail Ad inventory in 2020," said Sarah Jones, Global Head of Product Marketing. "We're passionate about this new ad format for its non-intrusive, user friendly nature and ability to increase user retention by moving to an ad experience that is punctual and appreciated, rather than constant and pervasive. As with all of Ogury's formats, the consumer is placed in control of the advertising experience for optimal user experience." "We were drawn to Thumbnail Ad because it's an ad unit built specifically for mobile," said Alex Scissors, Director of Monetization, text+. "As a mobile-first company ourselves, the fact that Thumbnail Ad offers our users an ad experience built specifically for the environment that they're in is extremely important. Moreover, Thumbnail Ad offers top CPMs from premium brands, yet does not interrupt our users' interactions with our app." About Ogury Ogury is the global leader in choice-driven advertising. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand safe and fraud-free environment.

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AD NETWORKS

Elon Musk becomes the largest stakeholder in Twitter following a hint at a shake-up

Twitter | April 05, 2022

Tesla CEO Elon Musk has become Twitter's largest shareholder by acquiring 9.2% stakes worth a value of 2.9 bn. On Monday, March 4, 2022, Musk's move was revealed through a filing disclosed by US Securities and Exchange Commission. After this announcement, Twitter's stocks rose 27%. Musk's Twitter account currently has over 80 Million followers. Musk has made numerous announcements about his business by using Twitter as a platform. However, recently Musk has been critical of Twitter's policies. In March, Musk, in one Twitter poll, asked if Twitter adheres to the principle of free speech. The poll received more than 2mn responses, 70% of which were not in Twitter's favor. On Monday, Musk ran another poll asking if Twitter users want an 'edit' button, a much-awaited feature yet seen on the platform. This tweet was followed by the current CEO, Parag Agrawal, who requested the platform users to vote carefully as he hinted that the consequences of this poll are significant. Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Thomas Hayes, the managing member at Great Hill Capital LLC, suspected that the passive stake might soon have an active part. He said, "It does send a message to Twitter ... having a meaningful stake in the company will keep them on their toes, because that passive stake could very quickly become an active stake." Whereas Cathy Wood, the founder, CEO and CIO of Ark Invest, suspected that Musk was sending strong signals to the current Twitter CEO. Wood's flagship fund has 10 % of its assets in Tesla, Inc. Recently Ark Invest sold $205 Million in Tesla stock. Wood pointed toward a major upcoming shake-up for Twitter and said, "This could be setting up for another leadership change," in her recent interview with Bloomberg.

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