CBIZ wins 2 AVA digital awards for advertising campaign

CBIZ, Inc | April 22, 2019

CBIZ, Inc., won two awards at the 2019 AVA Digital Awards in the digital marketing category for its 2018 national branding and digital advertising campaign. CBIZ partnered with Evolve Media for the campaign, which spotlighted its accounting and insurance businesses. In recent years, CBIZ has experienced growth and built a depth of expertise across the nation through acquisitions and investment in organic growth. The campaign sought to capture the company’s value proposition for its clients through local service offerings that are complemented with a national network of specialized professionals. CBIZ is a provider of professional advisory services focused on accounting, benefits and insurance, human resources and payroll solutions.

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Discover how to set-up your first YouTube video advertising campaign through Google AdWords! We go over how to create your campaign and what the different settings mean, how to set frequency impressions, how to exclude sensitive content, and best practices for a great video advertising campaign.

Spotlight

Discover how to set-up your first YouTube video advertising campaign through Google AdWords! We go over how to create your campaign and what the different settings mean, how to set frequency impressions, how to exclude sensitive content, and best practices for a great video advertising campaign.

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ADVERTISER PLATFORMS

Adform UK Continues its Growth With Four New Appointments

Adform | September 27, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nearly 10 years ago and mirrors the growth the company is experiencing globally. Established in Denmark in 2002, Adform now has offices in Europe, Africa, North America, Asia, and Australia, and a team of more than 650 employees, serving more than 2,000 clients and supporting over 25,000 accounts. Adform’s solutions include the full spectrum of ad tech capabilities: demand side platform, supply side platform, ad server and data management platform for advertisers and publishers, and a world-leading, award-winning identity solution. Its Adform Flow platform enables seamless management of the whole advertising campaign lifecycle across all digital channels, enabling frictionless cross-media activation and giving clients unprecedented control. A leader in the identity space, its ID Fusion solution enables marketers to deploy campaigns based on first-party IDs alongside third-party cookies, enabling marketers to unlock scale with a cookie-less, ID-agnostic approach. Adform helps both advertisers and publishers thrive and evolve towards an advertising ecosystem that is transparent, open and privacy-centric. In the United Kingdom, Adform works with key global, and independent, advertising agencies as well as direct accounts, serving over 100 clients / accounts in sectors ranging from telecom, financial services, automotive, and retail to FMCG, sports or entertainment. Julien Sneeuwjagt joins as enterprise sales director and will lead Adform’s UK conversations with new clients in retail and e-commerce, food and beverage, and financial services, as well as independent agencies. He has a 20-year career in sales and marketing, primarily in financial services and ad tech. Global account director Allan Sheriff will be responsible for Adform’s largest accounts and brings eleven years of programmatic experience with independent trading desks, agency, and client-side. David Lionel, joining as sales account development manager, will nurture new business and new clients, supporting agencies and advertisers, and helping them engage confidently with Adform’s full stack of ad tech solutions. Milica Lukic joins as an account director, responsible for Adform’s existing clients, focusing on helping them grow their businesses by leveraging Adform’s platform and products. Phil Acton, country manager of Adform in the United Kingdom, said, “I’m delighted to welcome our new recruits to Adform. Our growth is being dictated by our clients’ needs, and strengthening our UK team means we are even better placed to deliver seamless ad tech solutions to advertisers and publishers, as the industry experiences major transformation to a more open, fair, and privacy-centric internet.” Phil Acton, country manager of Adform in the United Kingdom, said, “I’m delighted to welcome our new recruits to Adform. Our growth is being dictated by our clients’ needs, and strengthening our UK team means we are even better placed to deliver seamless ad tech solutions to advertisers and publishers, as the industry experiences major transformation to a more open, fair, and privacy-centric internet.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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ADVERTISER CAMPAIGN MANAGEMENT

Roku Names Three Executives to New Roles as Presidents of Media, Devices, and Consumer Experience

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leading streaming platform. In addition, Mustafa Ozgen and Gidon Katz are being elevated from their current senior vice president roles at Roku. Ozgen will now serve as President, Devices, and Katz will now serve as President, Consumer Experience. Collier, Ozgen, and Katz will report to Anthony Wood, Roku Founder and CEO. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “Charlie, Mustafa, and Gidon bring extensive industry knowledge and leadership experience to Roku. I look forward to working with them and their teams as we continue to innovate and build our position as the #1 TV streaming platform in the U.S., Canada, and Mexico* and our overall global footprint.” In his new role, Collier will oversee the growth and evolution of Roku Media globally, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, including The Roku Channel. Collier brings over 25 years of experience in media business leadership and transformation. He currently serves as the CEO of FOX Entertainment Group, where he is responsible for driving the overall vision and business at FOX Entertainment. He oversees the FOX network, FOX Alternative Entertainment, and FOX Entertainment Studios. He helped position the company as a leading content creator with a leadership position in ad-supported direct-to-consumer streaming. He contributed to growing Tubi, raising its profile and increasing the AVOD services original content offering. He also has helped lead several other business transformation initiatives, including TMZ, the founding of Studio Ramsay Global, the launch of Blockchain Creative Labs, and the acquisitions of Bento Box Entertainment, the animation company behind “Bob’s Burgers,” and indie studio MarVista Entertainment. Previously, he held senior roles at AMC Network, Court TV, Oxygen, and A&E Networks. During his tenure at FOX and AMC, both networks experienced increases in key business metrics, including ad revenue and ratings, Emmy Award-winning programming, and expansion of their digital platforms. Alison Levin, Vice President, Ad Revenue and Marketing Solutions; Louqman Parampath, Vice President, Ad Product; Mirjam Laux, Vice President, International Advertising and Content; and Rob Holmes, Vice President, Programming will report to Collier. Collier will also collaborate on commercial strategy with Tedd Cittadine, Vice President, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior Vice President, Corporate Development & Strategic Partnerships, to whom Cittadine will continue to report. “There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” said Wood. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships, and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.” “Roku is a pioneer in streaming television and has achieved scale and significant relationships with our partners that will continue to be unique and valuable at this pivotal time in the industry,” said Collier. “As a partner of Roku, I’ve seen firsthand the power and potential the platform provides advertisers, partners, content creators, and consumers. I’m eager to work with Roku’s talented team to continue to innovate, grow, and bring the company and its partners to the next level.” Prior to joining FOX, Collier was President and General Manager of AMC, SundanceTV, and AMC Studios, overseeing the creative and business operations of all three divisions. While he was at AMC, the network and business transformed, growing all key metrics and scoring creatively with hits including the Emmy Award-winning "Mad Men," "Breaking Bad," and "The Walking Dead." Collier also held business and sales roles at Oxygen Media, A+E Networks, and TeleRep. Since 2019, Collier has been named to The Hollywood Reporter 100, the publication’s list of the most powerful people in entertainment. He is regularly featured in Variety’s edition of Variety500, an index of the 500 most influential business leaders shaping the global media industry. Gidon Katz, President, Consumer Experience, who joined Roku in 2022 as senior vice president of Consumer, leads Roku’s Consumer Experience team, overseeing product, customer journeys, editorial, customer marketing, payments, and merchandising. Prior to joining Roku, he was President of Direct to Consumer for NBCU, launching Peacock in the U.S. Before moving to the U.S., Gidon led Sky’s streaming service Now for six years, having previously launched Virgin Media’s VOD service. Mustafa Ozgen, President, Devices, joined Roku in February 2019 as senior vice president and general manager of account acquisition, overseeing key programs like Roku TV, Roku Players, Roku Ready Soundbars, and more. Ozgen joined Roku from SmartKem, a producer of semiconductors used in flexible displays, where he served as CEO. Previously, he served as CEO of QD Vision, a nanotechnology materials company, which was acquired by Samsung. Earlier in his career, Ozgen held senior management and engineering roles at Sigma Designs, CSR, Zoran, Oak Technology, TeraLogic, and WindRiver Systems. He also served for seven years as an officer in the Turkish Navy. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

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SOCIAL MEDIA ADVERTISING

IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand

Integral Ad Science | November 02, 2022

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely to favour a brand that advocates for environmental causes." Jessica Miles, country manager ANZ at IAS, said, “Our study shows that sustainability needs to play an important role in a brand’s advertising strategy. Consumers not only expect businesses to play a leading role but are more likely to favour a brand that advocates for environmental causes. Given this heightened consumer awareness, contextual alignment is critical. Marketers can increase consumer favourability by aligning a positive advocacy message with positive content. Conversely, marketers must be mindful of misinformation or negative sentiment to ensure their reputation is not tarnished. Marketers now have the opportunity to make an impact by actively leveraging their position as storytellers with a strong and credible message and deliver ads in the most relevant environments.” Key highlights: 92% of Australian consumers plan to do more to support environmental causes and help mitigate climate change. People are more engaged with the climate crisis than ever before; consequently, most Australians plan to pursue a more sustainable lifestyle. Avoiding single-use plastics is the most common way consumers demonstrate their commitment to sustainability, with 67% saying they would limit usage. Reducing energy and water consumption to limit carbon footprint (53%) is the next biggest area of focus. 49% of shoppers seek out sustainable products, and 44% say they plan to purchase from brands/companies that support environmental causes. In comparison, 41% begin to reconsider spending on physical items and plan to reduce the number of goods they purchase. Australian consumers place a high priority on environmental causes. The study found that sustainability and climate change remain top of mind and are one of the biggest social issues Australian consumers are concerned about right now after the cost of living crisis. For the world to change, most Australian consumers (90%) recognise that brands and advertisers must actively advocate for environmental causes, sustainability and ways to combat climate change. Almost three-quarters (70%) of consumers have a more favourable view of brands that advocate for environmental causes. Brands benefit most from supporting environmental content. For the study, IAS tested consumer reaction to ads alongside content that was neutral on environmental causes and compared that with reaction to ads alongside content that advocated for environmental causes. Ads with messaging that matches or is related to the content headline show higher favourability for positive/neutral sentiment content. It revealed that a standard ad placed alongside a positively-laden headline advocating for environmental causes benefited from a +90% boost in favourability than the ad would have had alongside a neutral headline. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

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