CHASE DISTILLERY LAUNCHES FIRST ADVERTISING CAMPAIGN

CHASE DISTILLERY | May 17, 2019

Founded in 2008 by former potato farmer William Chase, the advertising campaign will champion the distillery’s field-to-bottle approach. The campaign will consist of a 70-second video, together with stills which will appear in print media and OOH executions. The short film was directed and animated by Anthony Farquhar-Smith, who has worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs, and was written and directed by Miles Bingham. Global brand ambassador James Chase said: “Last year we celebrated our 10th anniversary, in a very competitive market there are now a huge number of craft gins telling some interesting stories. We want premium gin consumers to understand our Chase ‘field to bottle story’ so launching our first advertising campaign felt like the next natural step in our journey as a family business.” Miles Bingham added: “Whilst visiting the Chase farm in Herefordshire I was struck by how quirky the place was. I wanted to create something that felt handmade and rustic yet modern and contemporary like Chase spirits.” The video depicts various stages of the production process including the potato harvest, the fermentation process and the production of the base spirit, the distillation of Chase vodka and the re-distillation with botanicals to form Chase gin.

Spotlight

The goal of the EMSOC project, funded by IWT, was to explore if and how social media can support (or hinder) processes of user empowerment. The research was structured according to three main areas of interest: (social) media literacy, privacy and inclusion. An interdisciplinary team from Vrije Universiteit Brussel, Universiteit Gent and KU Leuven collaborated since the end of 2010. In particular, the EMSOC team explored the following areas: (1) opportunities and risks related to the use of social media; (2) the use of social media in work-related contexts; (3) the impact of social media on (informal) learning, creativity and cultural literacy and (4) privacy, surveillance and transparency. In the following sections we discuss these themes in more detail and we elaborate policy recommendations for key stakeholder groups accordingly.

Spotlight

The goal of the EMSOC project, funded by IWT, was to explore if and how social media can support (or hinder) processes of user empowerment. The research was structured according to three main areas of interest: (social) media literacy, privacy and inclusion. An interdisciplinary team from Vrije Universiteit Brussel, Universiteit Gent and KU Leuven collaborated since the end of 2010. In particular, the EMSOC team explored the following areas: (1) opportunities and risks related to the use of social media; (2) the use of social media in work-related contexts; (3) the impact of social media on (informal) learning, creativity and cultural literacy and (4) privacy, surveillance and transparency. In the following sections we discuss these themes in more detail and we elaborate policy recommendations for key stakeholder groups accordingly.

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