CHASE DISTILLERY LAUNCHES FIRST ADVERTISING CAMPAIGN

CHASE DISTILLERY | May 17, 2019

CHASE DISTILLERY LAUNCHES FIRST ADVERTISING CAMPAIGN
Founded in 2008 by former potato farmer William Chase, the advertising campaign will champion the distillery’s field-to-bottle approach. The campaign will consist of a 70-second video, together with stills which will appear in print media and OOH executions. The short film was directed and animated by Anthony Farquhar-Smith, who has worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs, and was written and directed by Miles Bingham. Global brand ambassador James Chase said: “Last year we celebrated our 10th anniversary, in a very competitive market there are now a huge number of craft gins telling some interesting stories. We want premium gin consumers to understand our Chase ‘field to bottle story’ so launching our first advertising campaign felt like the next natural step in our journey as a family business.” Miles Bingham added: “Whilst visiting the Chase farm in Herefordshire I was struck by how quirky the place was. I wanted to create something that felt handmade and rustic yet modern and contemporary like Chase spirits.” The video depicts various stages of the production process including the potato harvest, the fermentation process and the production of the base spirit, the distillation of Chase vodka and the re-distillation with botanicals to form Chase gin.

Spotlight

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

Related News

AD NETWORKS

Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews

Amazon | November 08, 2021

Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Reviews that estimates an increase from zero reviews to one review can boost the likelihood of conversion by as much as 65%. Reviews also prove to be just as vital to the seller. "Customer reviews are a massively valuable form of feedback, enabling retailers to conduct in-depth sentiment analysis and adapt their approach as needed to engage customers," says the Amazon PPC agency. An increase in retailers shifting to online operations is creating an incredibly competitive marketplace where reviews can instantly be the major differentiator between products with similar features, functionality and price points. Following an investigation launched by the Financial Times into suspicious activity regarding enabling or facilitating fake reviews, Amazon now takes a very strict approach to product reviews. However, Clear Ads outlines some of the most effective ways to build a strong product review profile on Amazon that are easy to implement: Generate reviews organically. Ask for reviews. Cross-sell. Offer an incentive. Select products for the early reviewer program. Enroll in Amazon vine. And when it comes to handling any poor reviews that may come in, Clear Ads suggests, "Embrace them. Poor reviews are an opportunity to learn. They're also an opportunity to demonstrate your commitment to providing great buying experiences for your customers." About Clear Ads Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.

Read More

Adlucent's Lift Mentality Technology Measures Advertising ROI

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel effectiveness, allocate ad spend more efficiently and drive better performance. The new solution delivers insights into campaign effectiveness in about one-third the time of typical publisher tools. Highly flexible, Lift Mentality uses the advertiser's own first-party data to design and analyze the test. There is no need for the client to provide and calculate specific data points, as is the case with other, more static models. The result is faster insights, more transparency and greater ease of use for advertisers as they manage their marketing and e-commerce functions across multiple teams and outside agencies.

Read More

TargetBay Partners with Google to Share Product Reviews from TargetBay's Clients on Google Product Search and Google Shopping Ads

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay and Google Partnership Significant? If you are a client of TargetBay, then you will be able to send your product reviews to Google, and these reviews will now show up in Google Shopping Ads. This partnership provides higher visibility across Google - both Google Ads and Google Shopping Ads. The increased exposure drives more qualified shoppers to your product pages. Product reviews offer better product research and purchase decisions for shoppers.

Read More

Spotlight

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.