Cheshire East Council advertising for new chief executive

cheshire live | May 02, 2019

Cheshire East Council is advertising for a new chief executive - just over two years after the former permanent chief exec was suspended and later resigned. The advert, which has been published today (Thursday), doesn’t state the salary but merely lists it as 'competitive'. Kath O’Dwyer, who has been acting chief exec at the authority since April 2017, received a salary of £171,254 in 2017/18, according to latest available figures. On top of that the council paid £52,233 into her pension pot for the year.

Spotlight

We are the new era of outdoor mobile advertising that connects your ad directly with your customers on multiple places for the price of one regular static billboard. We offer the best affordable prices of outdoor non-static advertisement. Your Ads will be shown throughout the day in various traffic times. Example, freeways, malls, restaurants, supermarkets, drive thru, movie theaters, gas stations, libraries, universities, schools, public parking, and much much more. The possibilities are endless because traffic is our business.

Spotlight

We are the new era of outdoor mobile advertising that connects your ad directly with your customers on multiple places for the price of one regular static billboard. We offer the best affordable prices of outdoor non-static advertisement. Your Ads will be shown throughout the day in various traffic times. Example, freeways, malls, restaurants, supermarkets, drive thru, movie theaters, gas stations, libraries, universities, schools, public parking, and much much more. The possibilities are endless because traffic is our business.

Related News

DISPLAY ADVERTISING

Backtracks Expands Innovative Offerings - Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Backtracks | January 18, 2022

Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple servers and destinations, with accurate measurement and analytics provided by Backtracks’ robust and feature-rich platform. The advancement of CSAI in audio and podcasting content adds extra value for marketers, expanding contextual ad and episodic targeting capabilities, the ability to benefit from and extend the advertising ecosystem built around video advertising into audio. Additionally, it allows creators to take advantage of growing demand from advertisers, while having yet another way to increase creator earnings. This announcement marks the first of multiple innovative product releases from Backtracks to come in early 2022, all aimed at further modernizing the podcasting industry through the development of technology and tools that gives advertisers and publishers greater access to the best fit of content, ads, and audience. Advertiser enthusiasm for podcasting rapidly increased in 2021 as consumer behavior towards spoken audio has evolved and audiences have steadily expanded. IAB projected that podcast advertising revenue would top $1 billion in 2021 and double to $2.2 billion, by 2023. Backtracks is dedicated to continuing to serve this rapidly growing media channel by providing the most advanced infrastructure platform for advertisers and publishers alike. Our universal approach to audio advertising is the first-of-its-kind. Backtracks is applying the power and flexibility of all the versions of VAST from 2.0 to 4.2 to podcasts, pre-recorded audio, and live audio. By pushing the envelope we are directly solving long standing problems in podcast and audio advertising capabilities and optionality. Host read or spoken ad’s have long been the podcasting norm, and while they have their benefits, there are limitations to the reach and scale for both publishers and advertisers.” Jonathan Gill, Founder and CEO of Backtracks Client-side audio ad insertion allows for dynamic and targeted advertising that’s interchangeable by listening context location, time-of-day, episode, content, and more. Similar to experiencing a YouTube ad, but without breaking apart the listening experience in the middle of a sentence, dynamically inserted and contextually relevant ads that are not embedded or baked-in allow for a more satisfying user experience, and additional campaign scale revenue options for advertisers and publishers. Backtracks’ integrated software platform allows advertisers to find, click and buy podcast ads with confidence and clarity - seamlessly integrating with brands and agencies’ advertising strategies, while harnessing the power of in-depth actionable analytics to know and grow podcast advertising campaign success without the capture and storage of personally identifiable information and cookies. Backtracks allows publishers and creators using the Backtracks Player to monetize their content and control ad placement across shows and episodes on any app, live-stream, over-the-top audio or digital radio with IAB verified metrics and analytics. 2021 was a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company made advancements in technologies including; podcast analytics, podcast attribution and conversion tracking, AI insights, machine learning, Backtracks SDKs, Backtracks Player and accessibility tools, interactive audio and head-nod detection in Apple AirPods and supported earbuds, IAB podcast measurement certification for podcast analytics and advertising metrics, and a collaboration with Google Cloud to allow advertisers view their analytics data within Google Data Studio. In 2022, Backtracks will continue to invest heavily in further development of existing and new product offerings across its infrastructure and data platform. Its continued innovation in audio technology is aimed at advancing the industry and continuing to help podcasters and audio partners around the world better measure, monetize, and advertise in audio and podcasting. About Backtracks Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, This American Life, McKinsey & Company, RANE, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

WPP, on the rise in Q1, makes transformative moves

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 percent year on year in constant currency. Like-for-like growth was 8.1%, excluding cash, acquisitions, and disposals. Revenue less pass-through costs increased 10.3 % year on year to £2.6 billion (A$4.5 billion) in the first quarter and 10% in constant currency. Like-for-like growth was 9.5% after adjusting for the favorable net impact of acquisitions and disposals. The top five markets for Q1-like-for-like revenue less pass-through costs were the United States (8.9 %), the United Kingdom (8.1 %), Germany (16.1%), China (11.9 %), and India (25.1 %). WPP predicted that full-year net sales growth in 2022 would range between 5.5 and 6.5 %. This is an increase from the group's earlier expectation of roughly 5%. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. WPP has been making rapid moves across its owned companies which involves mergers and a launch of Everymile in the D2C sector. GroupM, WPP's media investment wing on Tuesday, announced its strategies for transformation with enhanced agency offerings and unified performance organization. The steps involve two major mergers of Essence with Mediacom and Mindshare with Neo. Essence and MediaCom will unite to become EssenceMediacom, a new agency that will combine Essence's digital and data-driven DNA with MediaCom's scalable multichannel audience planning and strategic media experience. GroupM Nexus, the world's top media performance organisation, will bring together industry-leading expertise and solutions from Finecast, Xaxis, and GroupM Services — GroupM's global network of activation professionals. Mindshare will complete its integration with global performance agency Neo, allowing customers to access a greater range of transformative media offerings. When it comes to Everymile, the company's recently launched venture, WPP says,"Everymile builds on WPP's existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics. It will enable companies and brands to deliver brand-led DTC commerce – from the customer's screen to their doorstep – simply and cost-effectively." With the launch of Everymile, WPP becomes the first firm in its industry to provide an end-to-end e-commerce solution. While talking about the way ahead, Reed said,"We continue to see strong demand for our services from our clients and to invest in the many opportunities for growth driven by the digital transition, including Choreograph and the recent launch of Everymile. As a result of a strong first quarter, we now expect our growth to be in the range of 5.5% to 6.5%, up from around 5% at the start of the year. We remain very mindful of the impact of the broader macroeconomic environment on our business and will respond quickly to any changes as the year progresses."

Read More

ADVERTISER PLATFORMS

Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

Sokal, | August 30, 2021

Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM. The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles. “We’re rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships,” commented Mark Sokal, Founder/Chairman of Sokal. “Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We’re excitedly anticipating a profitable outcome for the Sky stores.” Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR. Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa. About Sokal: Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country. The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Read More