Google | July 16, 2020
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called “RSAs,” this ad type automatically assembles the ad copy a user sees by bringing together copy elements the advertiser specifies.In normal ads, full ad copy must be written out for each version to be tested. RSAs takes the heavy lifting out of that process by breaking the components of a text ad into “assets.”It essentially treats headlines and body copy as two different elements or “asset,” where versions of each are listed out. The Ads system then pulls an asset from each list (headline and body copy), and combines them to make a full text ad.
Making Science | September 13, 2021
Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%.
This revolutionary technology becomes a perfect accelerator for Making Science. Together with Making Science’s AI-based GAUSS platform, which optimises digital marketing investments, the consultancy firm can now offer its clients a unique technology solution in the market.
The deal is another step made by Making Science in its ongoing growth strategy, which includes both international and domestic acquisitions – such as London-based performance marketing agency, Nara Media. Ad-Machina has experienced remarkable growth throughout its three-year history. It has a strong client portfolio and an expert team specialising in performance marketing technologies. For Making Science, this is the seventh global acquisition since its IPO.
José Antonio Martínez Aguilar, CEO of Making Science, said: “We are very excited about the acquisition of the Ad-Machina platform and the entire Agua3 team. It is a company that has demonstrated the potential of technology and marketing with its business model, and that has a very specialised team, fully aligned with Making Science’s value proposition. The Ad-Machina platform strengthens our technological value proposition and accelerates our national and international growth.”
For Eduardo Sarciat, CEO of Ad-Machina, “This transaction allows us to access Making Science’s extensive data expertise and a team of experts to provide our clients with a unique offering in the market. We are delighted to be part of Making Science’s unprecedented growth project.”
This acquisition consolidates Making Science’s presence in Spain but also contributes to its international recognition. The company, which specialises in developing services related to e-commerce and digital marketing, has created innovative tools to support the digital transformation of businesses in Italy, France, the United Kingdom, Portugal, Mexico, and the United States.
ADVERTISER CAMPAIGN MANAGEMENT
Sciton | November 30, 2020
Sciton Inc., a leading manufacturer of medical and aesthetic lasers and light source technologies, launches a new advertising series "You Deserve Better, You Deserve Sciton" to coincide with the holiday season.
Fall and winter are customarily the best season to go through aesthetic laser treatments because of less time spent in the sun and additional time spent indoors. Sciton exploits this with a robust ad campaign that reaches customers where they are investing the most of their time during quarantine: on Facebook, Instagram, Google and LinkedIn.
The arrangement of five ads launched on Black Friday will go through the Spring with a focus on Sciton's competitive advantage of faster, more comfortable treatments, superior technologies crafted in the USA and expectations that exceed reality.